Every reporter: Ding Zhouyang Every editor: Dong Xingsheng
Only 15 minutes after the broadcast, 2,000 units of "People's Literature 2024 12 Issues" were sold; two hours after the broadcast, the cumulative number of viewers in the live broadcast room was 8.95 million, The highest number of people online was nearly 700,000; in four hours from 8 p.m. to 12 p.m., a total of 82,600 sets and 992,000 volumes were sold in the live broadcast room...
On January 24, the official website of the China Writers Association - "Chinese Writers Network" posted The above transcript. This achievement created a sales record for a single book in the Oriental Selection live broadcast room.
This is Dong Yuhui's new record, and it is also a breakthrough for "People's Literature".
On the evening of January 23, "People's Literature" magazine editor-in-chief Shi Zhanjun, writer Liang Xiaosheng, and writer Cai Chongda were guests in the "Walking with Hui" live broadcast room to talk about literature with Yu Minhong and Dong Yuhui. This is the first time that top domestic literary journals have appeared in the live broadcast room of a top anchor in the form of "bringing goods".
Image source: Screenshot of the live broadcast room
"We have carefully thought about entering the live broadcast room and choosing which live broadcast room, and have been preparing for more than half a year." Shi Zhanjun said in an interview with a reporter from the "Daily Economic News" that as of January 24 At 16:00, the transaction data of the live broadcast room has risen to 94,000 sets, totaling 1.129 million copies, sales of 20.42 million yuan, and sales volume of 22.69 million yuan.
Shi Zhanjun introduced that discovering new authors and finding new readers has been the key work of "People's Literature" in recent years. The practical challenges faced by purely literary journals are self-evident. It is very difficult to achieve an annual circulation of 100,000 copies. Traditional subscription channels have naturally declined and many readers have been lost. "So we mustered up the courage and expectations to come to the live broadcast room to find and recognize relatives. But the effect was indeed beyond our expectations."
"Eight Generations Under One Roof"'s "People's Literature" Find Relatives "Eight Generations Under One Roof" Reader
looked at the rising data, and Shi Zhanjun on the other end of the phone was quite emotional.
"Literary language sometimes leads popular language forward, and sometimes popular language particularly affects writers' creations. This is a very important interaction, so our literary magazine and live broadcast platforms like 'Yuhui Peer' also interact with each other." Awesome. This platform has its aura and magic power, and has unimaginable connection capabilities." Shi Zhanjun said.
"People's Literature", founded in 1949, is the first literary journal in New China and the leader and discoverer of New China literature. Many well-known contemporary writers started their "debut" in "People's Literature".
In the words of Liang Xiaosheng, if you publish an article in "People's Literature", you can confidently say in front of all groups of writers, "I am also one of them, and an excellent one."
In the 1980s, literary craze swept China. Pure literary journals such as "People's Literature" and "Harvest" can sell millions of copies in a single month. Later, the means of communication were constantly updated, and the plight of paper media became almost a common phenomenon. Even the prestigious literary magazines that polished each issue with piety and meticulousness had to face the problem of declining circulation.
"We also realized that we have been relying on paths for too long." Shi Zhanjun told reporters, "Relying entirely on traditional subscription channels has the problem of 'relatives' being separated and unable to be contacted. Where are they? We use the traditional flashlight method Go look for them, if you can’t find them anymore, we should use new methods to find our loved ones.”
Image source: Screenshot of the live broadcast room
Shi Zhanjun firmly believes that “People’s Literature” has readers. In 2023, "People's Literature" began to plan live broadcasts to bring goods. "This process requires overcoming many problems. For example, the previous online live broadcasts of 'selling' books were usually single books. What about our serial publications? We need constant communication to solve them."
"In the past, we just wanted to grab Works, now we must not only focus on the works carefully, but also innovate to attract readers." Shi Zhanjun said that paying attention to new forces is a fine tradition of "People's Literature". Famous writers such as Wang Meng and Chi Zijian were all published in "People's Literature" when they were very young. Published debut or famous works in Literature. "Now the authors of our "People's Literature" include those born after 2000. We especially welcome the fine works of famous writers and are especially looking forward to the new forces."
" The creative power is endless and the readership is endless. Only by combining high-quality literary works with a high-quality reading environment can we continue to move forward. "Shi Zhanjun said that the age range of the authors of "People's Literature" is so large that it can be called "eight generations living under one roof". "I hope that our 'eight generations living under one roof' will have more and more readers."
Shi Zhanjun introduced that "People's Literature" is looking for readers The "People's Recognition" campaign started more than a year ago. "At that time, we launched the "People's Review" column on the front cover of our magazine, and selected readers' comments on our published works on the Internet platform. We have many surprises. We need to know what current readers want to see. Their straightforward and loyal expressions are also an effective incentive and even guidance for our work. Launching a page column is only the first step, and today we have taken an even bigger step. "
Liang Xiaosheng: Today's literary youth have to create in a long time without anyone applauding.
In the live broadcast, Liang Xiaosheng also told his literary journey and his story with "People's Literature".
"At that time, I The (then) Heilongjiang Construction Corps was going to the countryside. A teacher from Fudan University came to recruit students. He came from the Corps Headquarters to the lumber factory where I was working. He spent four days on the road just to give me an interview opportunity and discuss literature with me. "Liang Xiaosheng talked about his literary career in the live broadcast room. Because of the novel "Guide" previously published in the local Corps newspaper, Liang Xiaosheng was spotted by the Literature Department of Fudan University. After graduating from university, he was assigned to the Beijing Film Studio (Beijing Film Studio). Factory) and embarked on the path of professional literary creation.
Picture source: live broadcast screenshot
"Beijing Film Factory is also the cradle of my literature. The directors and screenwriters at that time all loved literature. When we were screenwriters, each of us was responsible for reading from multiple provinces. literary journals to discover works that could be adapted into films. Out of interest, I also want to practice writing in my spare time. Liang Xiaosheng recalled, "I didn't expect to become a writer. I accidentally published "This is a Magical Land" in "Northern Literature" and "Father" in "People's Literature", and also won the National Middle School Award. Short Story Award (the predecessor of the Lu Xun Literature Award). "
In 1982, what was the status of literature in the whole society? In Liang Xiaosheng's words, when a young author returns to his hometown from Beijing with an honor, it is "the hope of the whole village." "Provincial and municipal leaders came to the train station to welcome , just like walking on the red carpet. "Although
only received a bonus of 300 yuan and a manuscript fee of less than 100 yuan, the sense of honor greatly inspired the young Liang Xiaosheng. "And today's literary youth, they more often have to work in a long and unapplauded process. Create in an environment. Professional literary awards are not the highest honor in many people's minds, but how much money can be earned by winning the award? So what if I win a prize? What can winning the award change? "
If you love literature, you will naturally encounter sarcastic comments about "what's the use?" In fact, only the author himself knows what literature has changed.
Cai Chongda: Literature has strengthened my outlook and imagination on life
is the author of "Skins" " Cai Chongda, a post-80s writer who wrote "Destiny" and other works, once spent a lonely and long boyhood. "Fortunately, I randomly browsed books and encountered literature. The food stall selling oyster rolls in my hometown would often buy a lot of waste paper. I would read novels there and slowly build my own spiritual world. I remember telling my teacher that I wanted to be a writer. As a result, the teacher said that we do not have such a creature. "
When he was in middle school, Cai Chongda's family suffered an accident. His father suffered a stroke and was paralyzed. Life was extremely difficult. At that time, the magazine "Chinese Campus Literature" under "People's Literature" launched an essay competition for middle school students across the country. Cai Chongda submitted his essay to participate in the preliminary competition without telling his family. Only three people from the province were selected to go to Beijing to participate in the finals. At that time, there were only 6 months left before the college entrance examination. Against everyone's opposition, Cai Chongda raised funds from everywhere and took the 54-hour green road from Fujian to Beijing. Leather train.
"I think this must be the opportunity God has arranged for me. I spent such a lonely and confused boyhood, but I am convinced that I have a rich spiritual world, which supports me through loneliness and hardship, and maintains emotions and imagination about the world. ." Cai Chongda excitedly described the situation at the time, "I remember crying while writing during the finals, shaking all over. I released all the expressions I had accumulated for more than ten years."
The next day, Cai Chongda saw that he had won the award. First prize, he called the principal and told him. The principal thought "this child was mentally disturbed" and quickly found someone to take care of him.
Image source: live broadcast screenshot
"So I am particularly grateful to literature. I grew up in a small place, but the light of literature still penetrates many obstacles and bathes me. It makes me grow and strengthens my outlook and imagination on life. That light makes me I firmly believe that no matter what, I have to raise a ticket to come to Beijing, and it is through literature that I resonate with the world." Cai Chongda said.
"That competition made me know what the best words are, so I didn't dare to publish a book easily, and I didn't dare to submit my manuscript to "People's Literature". I engaged in media work, hoping that through media writing, one day I would be able to qualify Submit your article to the highest palace, People's Literature." What moved Cai Chongda was that his work was noticed by the editor of People's Literature.
Cai Chongda was very emotional, especially those editors of "People's Literature" who guided him back then. "They know that writing is such a difficult and lonely journey. Good editors always accompany you and watch you. They bring together the brightest pearls in the ocean of words."
Dong Yuhui: I, an ordinary person, Tsai Chongda's narration, stained with the light of written language, touched Dong Yuhui's memories.
"I remember the first time I went to the county seat alone in elementary school. Just because I participated in the essay competition, my mother gave me two yuan, one yuan to take the bus there, and one yuan to take the bus back." Dong Yuhui said, "I remember I don’t know what I wrote at that time, but I remember the proud and nervous mood."
"To be honest, I am a person who has been favored by literature." Dong Yuhui said, "Everyone saw me talking in front of the camera for hours. Chat, it seems that I have a lot of knowledge. I am fortunate to have read a lot of books since I was a child. Books can enrich your spirit, broaden your horizons, and strengthen your core. I am originally an ordinary person with no characteristics, because I am addicted to words. Because of the light of language, I was able to tell, feel, analyze, and express later."
"Hundreds of thousands of people watched this live broadcast today. Regardless of the final subscription volume of this magazine, it found There are a large number of people who are sensitive to words and sincere and passionate about literature." Dong Yuhui said, "From the time we left the circle to the present, we have been insisting on selling books and teaching books. This is nothing more than our original intention. There are so many people in the world, and we are all looking for them. A door of your own may be a narrow door of literature, but after walking through this door, you will find that you have met many people who resonate with your soul."
Daily Economic News
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