"Watching a short film in a theater for the first time was a great experience. It was shocking. It was like going back to my childhood watching movies in a planetarium. It was very touching." Recently, a movie called "Asteroid Hunters" is being released. , the film scored 8.1 on Douban, but the film is only 38 minutes long.
After watching the movie, many viewers wrote about their feelings online. Some viewers said that the film has a strong sense of technology, especially the imax 3D version, which gives people an immersive feeling. It is a good popular science movie. However, the high ticket prices of some cinemas have caused controversy. One cinema actually sold a ticket for 189 yuan, causing netizens to call it "too expensive."
Among the films currently released, "Asteroid Hunters" is a very special one. It was released on January 12. It attempts to take the audience deep into space, understand the fascinating aspects of the astronomical wonders of asteroids, and explore its universe. Origins and potential threats to Earth.
The film is narrated by Daisy Ridley in the English version and Dapeng in the Chinese version. It introduces asteroid scientists and demonstrates their cutting-edge tools and technologies for detecting and tracking asteroids, as well as the advanced technologies that may one day protect the earth. science and technology. The film will allow the audience to witness the latest progress in the field of asteroid defense and understand how humans rely on science, creativity and determination to explore and respond to the most preventable natural disasters.
With the release of the film, its ticket price has also attracted discussion among netizens. Some netizens said: "Although it is a real IMAX 3D movie, it is only 38 minutes long, but the ticket price is the same as a two-hour feature film." Some netizens also said Said: "Visually stunning, it's still worth it!"
"Asteroid Hunters" stills
As of press time on January 22, Red Star News reporters saw from the Beacon Professional Edition that the average ticket price of "Asteroid Hunters" was 40.6 yuan, slightly higher films released at the same time.
It can be seen from the film studio's release notice that the film company still hopes to attract audiences with reasonable ticket prices. However, movie tickets are priced independently by theaters, which is a market behavior. In different cities, regions, and time periods, the specific pricing of theaters is different.
"Asteroid Hunters" is priced at 189 yuan per person in the recliner area of a certain theater.
22, a Red Star News reporter saw from the ticket sales platform that many theaters in Chengdu had opened screenings for "Asteroid Hunters" that day, with ticket prices ranging from 20.9 yuan to 189 yuan. It doesn’t vary; in some movie theaters, the 2D version is only 20.9 yuan, while the imax 3D version is relatively more expensive, ranging from 29.9 yuan to 49 yuan; there are also some movie theaters where a ticket for the imax hall is sold for 189 yuan, but The theater explained that the ticket price of 189 yuan is for the recliner area, which makes the viewing experience more comfortable, while most ticket prices in the theater are 59 yuan.
Although "zoned pricing" of movie theater seats has become commonplace, the 189 yuan to watch a short film still makes many viewers call it "too expensive."
On the 22nd, many theaters in Chengdu opened screenings for "Asteroid Hunters" with different prices.
Faced with the "vastly different" ticket prices of "Asteroid Hunters", industry insiders said that theater pricing cannot be deviated from rationality. If the ticket price is too high, it will Scare away the audience. Judging from the current audience response, although the film is a short film, the visual effects are good and it is worth watching in the theater. It is recommended that the theater lower the ticket price appropriately to allow more audiences to see a different movie.
Red Star News reporter Zhang Shihao Intern Wu Sixuan Editor Li Jie
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