Shanghai - January 22, 2024 - imax China Holdings Limited (HKEx: 1970) announced today that the comedy film "Hot and Spicy" directed by Jia Ling will be produced through imax® patented digital re-mastering (DMR) technology It will be converted into an imax version and will be released in imax theaters on the first day of the Lunar New Year for the Spring Festival screening. This is the first time that a work directed by Jia Ling will land on the imax big screen. It will use imax's stunning audio-visual effects and deeply immersive viewing environment to bring the audience to experience the warm story of a kind-hearted person looking for himself and learning to love himself.
The exclusive imax poster for "Hot and Spicy" was released simultaneously today. The bright and lively tones of the poster echo the comedy style of the film. In the center of the poster, Le Ying (played by Jia Ling) is skipping rope under the leadership of boxing coach Hao Kun (played by Lei Jiayin). Her high-jumping posture and sweat on her face are revealed. The determination to try their best makes the audience look forward to how the imax big screen will "zoom in" to present the whole process of Leying's search for herself and her transformation. They are waiting to be witnessed together in the imax theater on New Year's Day.
"Hot" is Jia Ling's first collaboration with imax. It is also Jia Ling's return to the Spring Festival film as a director after three years. It is also a sincere work of "trying her best", and the film's performance The lineup is also nothing short of luxurious. Jia Ling's full sincerity in the creation of the work and the luxurious lineup of many powerful actors on the same stage to celebrate the New Year have made imax's "Hot and Spicy" the focus of audiences across the country.
The video itself also has the power to open the hearts of the audience. In the film, Leying stayed at home for many years with nothing to do. After graduating from college and working for a period of time, Leying chose to withdraw from society and close her social circle. This was the best way she believed to "reconcile" with herself. One day, due to several "tricks" of fate, she decided to change her life. In careful contact with the outside world, Le Ying met boxing coach Hao Kun. When she thought her life was about to get on the right track, the tests that followed were far beyond her imagination, and her hot life had just begun... Jia Ling once explained in a letter to the audience that the film is not about weight loss and boxing, but It is about how kind people find themselves and learn to love themselves. The English title "yolo (you only live once)" also embodies the creator's hope that through this film, more viewers will find the courage to be firm in confusion and to make progress in adversity. , "live once" in a "hot and hot" way.
"Hot and Spicy" is not only a powerful work of national actors, but also a spiritual growth story that is expected to resonate with the audience. IMAX's high-quality audio-visual effects and deeply immersive viewing environment complement it. It can be seen from the previous trailers of the film that director Jia Ling, on the basis of maintaining the comedy and joyful atmosphere of the work, has refined her control of image texture and character emotions more delicately, and the IMAX big screen is undoubtedly a perfect match for texture and emotion. Double "amplifier" - not only presents the actors' full devotion and many exquisite details in the film with delicate and vivid audio-visual effects, but also creates a super infectious viewing atmosphere, "moistening things silently" to enhance the quality of the film The emotional concentration makes the audience laugh loudly while deeply remembering every moment of true feelings. Watching "Hot and Spicy" in the imax theater, the audience will get closer to Leying's life, more truly feel her every struggle and endeavor, retreat and frustration, and gain the power to fill the soul in the stronger resonance. .
"Hot" directed by Jia Ling will be released in imax theaters on the first day of the Lunar New Year, ushering in a "hot" new year with the audience at imax.
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