While athletes were fighting for honor on the field of the Hangzhou Asian Games, hundreds of millions of netizens outside the field successfully joined the Asian Games atmosphere group on Kuaishou. We saw that the second dimension broke into the Asian Games, Xiong Daxiong Er held a forest games to cheer for the athletes; everyone sang the People's Daily Hangzhou Asian Games cheering song "On Stage", using 10,000 daily blogs to bring tears to their eyes; Cai Guoqing, Zhang Tianai, etc. A number of celebrities applied to participate in the Asian Games to cheer for the Asian Games... and they also dismantled the Asian Games outfits to start the fashionable Asian Games, and passed on health knowledge to unlock the healthy Asian Games. Unexpectedly, the excitement on the field was thrilling, and the atmosphere outside the game was equally enthusiastic.
In order to make the Hangzhou Asian Games a real sports event for all people to participate in, as the rights-holding broadcaster and official short video sharing platform of the 19th Asian Games in Hangzhou, Kuaishou has given full play to its advantages in short video live broadcasts, linking with celebrities on the site and various vertical influencers. People, during the Asian Games, specially launched a series of activities of the Asian Games Atmosphere Group. Through hundreds of interesting Asian Games topic challenges and hundreds of Asian Games customized magic emoticons, it fully stimulated users' enthusiasm for participation and cheered for the athletes in their own way.
More than 100 Asian Games topic challenges are online, and celebrities have stepped down to take the challenge.
Before the start of the Hangzhou Asian Games, leading IPs such as Pleasant Goat, Pig Man, Bald Qiang, etc. have opened the Asian Games in a two-dimensional way and staged a two-dimensional game. A wonderful sports meeting. In addition, the good-looking Coser is not to be outdone. Not only does the COS produce an anthropomorphic version of the Asian Games mascot, but it also leads users to check in at the Asian Games competition venues. It is so imaginative that it is exciting! At present, the #DIYuanYingAsian Games topic has been viewed 380 million times, and the support video of Bear Infestation has been viewed more than 26 million times, with 350,000 fans liking it.
In addition to supporting the Asian Games in the second dimension, the king Andy Lau also sang a new song, cheering for Chinese athletes with the People's Daily Hangzhou Asian Games cheering song "On Stage". Kuaishou Music immediately launched the #Andy Lau's new song debut topic challenge, attracting more than a hundred celebrities to re-interpret the song through different forms of covers and adaptations, cheering for the Hangzhou Asian Games in singing, and at the same time cheering for every ordinary person who works hard to live.
For the majority of break dancing enthusiasts, there is another reason not to be missed at the Hangzhou Asian Games, that is, for the first time, break dancing has become an official competition event at the Asian Games. As the "youngest Asian Games event", break dancing has attracted much attention. Kuaishou Dance Category combined this hot spot and took the lead in launching the #breakdancing competition challenge event on the site, and invited Cai Guoqing and nearly a hundred head masters to participate, "Shangtou" The music and "magic" dance moves instantly conquered the majority of netizens. At present, the video on this topic has received 140 million views, and the number of views of a single video created by Kuaishou dance master @binbin哥 has exceeded 27.835 million.
In addition, Kuaishou has also launched hundreds of Asian Games topic challenges such as #fashionableAsian Games, #亚游快know, #attendanceathletes, #亚游新知, #HealthyAsian Games, etc., ranging from competition events to Asian Games knowledge, from sportswear to National Fitness, etc., through rich and interesting topic settings, present users with a more diversified and three-dimensional Asian Games event, allowing more veterans to follow the event dynamics online. Driven by celebrities and Kuaishou experts, Post topical videos to better experience the charm of the Hangzhou Asian Games.
Opening the Asian Games in different ways, popular works show the craftsmanship of Kuaishou creators
Faced with more than a hundred interesting topics and challenges, experts from Kuaishou 2D, music, e-sports, dance and other vertical categories have opened Show off skills mode and cheer for the Asian Games in your own way. Among them, the original paper animation "Building Dreams" customized for the Asian Games by @paperanimation-Zhenqiang, @梦HSHUA (cute new animator), and @paperyanshe received countless likes upon its release. It is understood that this ink-style paper animation public welfare short film was made after the team worked hard for two days and nights, carefully trimmed nearly 500 original ink painting manuscripts, and finally shot it nearly a thousand times. The video conveys not only the spirit of sports, but also the fast hand Due to the creator’s craftsmanship, this work has been played approximately 10 million times.
In addition, when excellent animation creators used animation to open the Asian Games, they also brought us many surprises.The original Chinese comic "Tang Yuan is a Little Square" integrates fencing, hurdles and other Asian Games competitions into life scenes. It is passionate and interesting, and people can't help but want to cheer for the Asian Games athletes! "I'm Not Fruit" also brings us a special easter egg directed by Lang Ping, which interprets the everlasting spirit of volleyball with strength, is thought-provoking in humor, and conveys the spirit of the Asian Games with heart.
In addition to showing the fighting spirit of athletes on the field, the Asian Games is also an opportunity to encourage all people to join the fitness army and build a strong body. Should I watch the Asian Games sitting, standing or lying down? As a millionaire who is active in the field of Kuaishou health, Dr. Liu Jiayong leads 25 million veterans to watch the Asian Games in a healthy way from the perspective of a professional doctor. He explains to users what posture to use to watch the Asian Games to be healthier, allowing users to experience the Asian Games in an immersive way. While enjoying the joyful atmosphere, you can also gain more health knowledge.
Follow the spectator group directly to the scene, and Creative Magic Watch inspires users' creative enthusiasm
In order to better promote the atmosphere of the Asian Games during the Asian Games, Kuaishou also fully linked up with experts on the platform to form an offline spectator group, and went to the first day of the competition. On the front line, we will display and record the exciting content of the Asian Games from different angles and with more diverse features to create a fiery atmosphere for the national sport. Among them, @Are you calling me? The full Hongchan hand-painted warm-up video for watching the game has been viewed over 18 million times. As a former member of the national swimming team, Dr. @体育综合王川 went to the swimming finals, brought professional and detailed competition commentary, and shared his experience watching the competition with Lao Tie.
Whether it is a topic challenge or an offline viewing group of Kuaishou experts, in order to further increase the interest of video content and lower the threshold of creation, Kuaishou launched Asian Games customized magic watches and Kuaishou templates, which are also very popular among users. Among them, celebrities such as Zhang Tianai, Liu Yan, Guo Xiaoting, and Zhao Yingzi were the first to experience the [AI e-sports makeup] magic watch and instantly transformed into handsome e-sports protagonists; entertainment and political media experts such as Xie Guangkun and Hangzhou Weather used the [Come on Team China] magic watch to interact with More than 1.3 million veterans took part in the relay together to cheer for Chinese athletes. In addition, there are cute [Asian Games Mascots], funny and fun [Break Dance King], youthful and energetic [Passionate Cheerleaders] and other magic watches that are used by Laotie in video creation to cheer for the Asian Games.
Kuaishou is both a witness and a participant. Kuaishou makes the "Asian Games for All" a reality.
Whether it is before the start of the Asian Games, Kuaishou performs various tricks to cheer for Chinese athletes; for the first time in e-sports and break dance, it has launched a magic watch [Perak] King of Dance] and [AI E-Sports Makeup], launched #breakdancing contest and other topic challenges; everyone DIYed the Asian Games mascot and coordinated with it; or during the competition, around Ma Long, Wang Chuqin and other athletes, they used music, hometown congratulations, Hand-painted and other forms reproduce the gold-winning moments. As the Asian Games schedule advances, Kuaishou focuses on the hot spots of the event and combines the formats that the audience likes to see to continue to expand the spread of the Asian Games.
Based on the good UGC community ecology, Kuaishou uses rich and interesting topic settings and innovative magic watch gameplay to quickly gather atmosphere groups outside the stadium, and also allows the excitement of the Hangzhou Asian Games to continue in Kuaishou. In addition, Kuaishou also provides generous traffic support for topical videos, and simultaneously launches interactive games such as red envelopes and gold coins, which further motivates users to participate. Users can not only watch the Asian Games on Kuaishou, but also unlock useful knowledge. , surprise rewards, etc.
At the same time, under the guidance of celebrity experts, users who participated in topic discussions and photography changed from spectators to participants, more truly experiencing the Asian Games, a major sports event, feeling the hardworking and progressive spirit of athletes, and gaining happiness Draw energy. As ordinary people, they also recorded their fate with the Hangzhou Asian Games on Kuaishou. On Kuaishou, we can see that there are mothers who take their children to watch the Asian Games in a fancy way, reporters who popularize the black technology of the Hangzhou Asian Games, and Beijing aunts who sing Rap to cheer for the Chinese team... from all over the country, of different ages and backgrounds. With their identities, everyone is responsible for the atmosphere team of the Asian Games at this time. They are both witnesses and participants. Kuaishou makes "Asian Games for All, Sharing the Wonderful" come into reality.
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