Picture source@visualchinesewen|Radar Finance, author|Meng Shuai, editor|The Spring Festival war in Deep Sea is about to begin. Jia Ling, who once dominated the Spring Festival in 2021 with "Hello, Li Huanying", is here again with a new film Attack. While others are still spendin

Picture source @Visual China

article | Radar Finance, author | Meng Shuai, editor | Deep sea

The Spring Festival war is about to begin. Jia Ling, who once relied on "Hello, Li Huanying" to kill everyone in the 2021 Spring Festival, and New movies are coming again. While others are still spending money on weight-loss pills and enrolling in weight-loss classes in order to lose weight, Jia Ling, who holds the halo of being the number one female director on the box-office list in Chinese film history, is expected to use her weight loss to make a fortune. A billion dollar business.

This time, Jia Ling lost 100 pounds for the upcoming movie "Hot and Spicy". In order to keep the biggest surprise for the movie, Jia Ling "disappeared" from the public eye for more than a year. If "Hot and Spicy" can replicate the box office success of "Hello, Li Huanying", Jia Ling's 100 kilograms of weight loss can bring in an average box office of 54.13 million yuan per kilogram for the film.

looks back at the 2021 Spring Festival stalls. "Hello, Li Huanying" beat "Detective Chinatown 3" and took away more than 5 billion at the box office. Beijing Culture, Ruyi Pictures, Maoyan Weiying, and Beijing Film and Television participated in the production of this film. Companies such as Wonderful, Xinli Media and Jia Ling’s own Dawan Entertainment shared the box office feast.

Based on the star appeal of Jia Ling and other leading actors, as well as the influence of director Jia Ling's previous film "Hello, Li Huanying", the release of "Hot and Spicy" is regarded by many industry insiders as the top seed in this year's Spring Festival. . The producers that are expected to gain a lot of profits from Jia Ling's new film this time include Xinli Media, China Film Group, Alibaba Pictures, Dawan Entertainment and other old faces, as well as China Literature Film and Television, Xiaohong Culture, Qiyi New friends including Pony Culture, Penguin Film and Television, etc.

From a comedy actress who passed the Chinese Opera twice and entered the cross talk business by mistake, to the top female director with the most money-making ability on the Chinese film box office list, Jia Ling used her life experience to write a story about the growth of a "big shot" history. Dawan Entertainment founded by Jia Ling has now become a well-known label in the Chinese comedy industry. However, Dawan Entertainment is still a newcomer in the film industry. Apart from "Hello, Li Huanying", the only film list that Dawan Entertainment has participated in the production of is "Hot" which will be released to the audience soon.

After turning on the phone 5 times and losing 100 pounds, Jia Ling prepares for the Spring Festival stalls

As the Spring Festival is approaching, the most popular Spring Festival stalls of the year in the movie market are about to begin. As the film market is filled with smoke, major films have been finalized one after another. According to Radar Finance statistics, as of now, 6 movies have been confirmed to be released in the Spring Festival.

's films participating in the Spring Festival war include "Article 20", Zhang Yimou's third preparation for the Spring Festival, "Flying Life 2" directed by Han Han, and "Flying Life 2", a collaboration between Ning Hao and his talent Andy Lau. "Mr. Red Carpet", the latest sequel to the veteran animated family film "Bear Bears", and the final film of director Han Yan's "Life Trilogy" "Let's Shake the Sun Together".

In addition to the above-mentioned 5 movies, Jia Ling's "Hot and Spicy", which is the director for the second time, is regarded as a strong contender for the Spring Festival box office championship. It is understood that this new film directed by Jia Ling tells the story of Le Ying, played by Jia Ling, who has been at home for many years with nothing to do, from choosing to withdraw from society and closing her social circle to deciding to change her life. During this period, Jia Ling met the boxing coach Hao Kun, played by Lei Jiayin. Just when she thought her life was about to get on the right track, tests followed one after another, and her hot life had just begun...

In fact, it was her second time as a director. Jia Ling, who plays the role, is also very attentive to this new film. For this movie, Jia Ling has hardly appeared in public for more than a year. She even turned down the popular variety show "Ace vs. Ace" that she participated in for several consecutive seasons. The reason why Jia Ling did this was to maintain the mystery of her new film to the greatest extent possible.

html On January 11, when "Hot and Spicy" was announced to be scheduled for the Spring Festival, Jia Ling, who had "disappeared" on the big and small screens for more than a year, finally couldn't help but reminisce with the audience, "I haven't seen you in more than a year. I miss you so much... In the more than a year since I disappeared, I made a movie called "Hot and Hot."I shot this movie for a whole year, covering four seasons: spring, summer, autumn and winter. I started filming five times (one more time because I was too tired). I also successfully lost 100 pounds and became like a boxer. "

Although Jia Ling said on Weibo, "I don't want you to think that I just made a movie about weight loss" and "This movie has nothing to do with weight loss," Jia Ling's weight loss of 100 pounds is undoubtedly the official mark of this movie. The biggest gimmick is to land in theaters and meet the audience. Jia Ling, who has lost 100 pounds this time, actually had a slim figure when she first debuted.

It is worth mentioning that before the new movie "Hot and Spicy" was finalized, A suspected still photo of Jia Ling after she lost weight in her new movie leaked out on social platforms. However, many bloggers who forwarded the photo on Weibo were no longer able to view the picture normally. Some bloggers posted that the stolen material was leaked. It disrupted the rhythm of the film's publicity, so the film crew defended the rights of the relevant photos on the grounds of infringement.

Looking back at the box office list of Chinese movies, in the 2021 Spring Festival, "Hello, Li Huanying" directed by Jia Ling has won the first prize for its success. With an eye-catching box office performance, it overtook the seeded contestant "Detective Chinatown 3" to win the schedule championship. Until now, "Hello, Li Huanying" still ranks third in the box office list in Chinese film history, and Jia Ling once became a star with this film. The female director with the highest single-film box office in the world (later broken by Greta Gerwig, the female director of "Barbie").

Due to the extremely successful commercial performance of the previous film, Jia Ling's new film has also received high hopes from the outside world. Jia Ling's Weibo After the blog was released, the topic "Jia Ling lost 100 pounds" topped the list of hot searches on many platforms. Assuming that "Hot" directed by Jia Ling can replicate the box office myth of "Hello, Li Huanying", then "Hot" The box office of "Spicy and Hot" will reach an astonishing 5.413 billion yuan. If calculated based on Jia Ling's 100-pound weight loss stated on Weibo, every pound of meat lost by Jia Ling will earn a box office of up to 54.13 million yuan for this new film.

However, some industry insiders who have been working in the film industry for many years believe that as long as the quality of the film is not particularly outstanding, its box office will not be a problem in terms of one billion yuan, but there is a high probability that it will be difficult to replicate. The box office performance of "Hello, Li Huanying".

The industry insider further pointed out that the box office performance of "Hello, Li Huanying" was based on the influence of the sketch of the same name, and due to the impact of the epidemic, the audience's enthusiasm for watching movies that year It broke out during the Spring Festival. Against this background, "Hello, Li Huanying" also well captured the public's emotional resonance with Jia Ling's mother-daughter family relationship. In the end, "Hello, Li Huanying" created a box office of more than 5 billion yuan. Miracle.

Jia Ling's new film "Hot and Spicy" is a remake of the Japanese high-scoring film "100 Yuan Love", but none of the top ten films in the Chinese film history box office list is a remake. Therefore, it is in the right time, place and location. While Renhe is not as dominant as "Hello, Li Huanying", it is still difficult for "Hot and Spicy" to challenge the box office record of "Hello, Li Huanying".

However, judging from the currently announced film list , this year's Spring Festival stalls lack special effects blockbusters similar to the "Wandering Earth" and "Fengshen" series, and there are no works with as strong IP influence as the "Detective Chinatown" series. "Hot and Spicy" still has great hope to compete. This year’s Spring Festival box office crown.

According to Maoyan Professional Edition, due to the early announcement of the release date, "Bear Bears: Reverse Time and Space" is temporarily ranked among the 6 films currently scheduled for the Spring Festival with more than 400,000 cumulative wants to watch. In first place, "Hot and Spicy" ranks third with more than 200,000 cumulative wants to watch. However, the number of people who want to watch "Hot and Spicy" has been growing rapidly in recent days. As for how much box office "Hot and Spicy" will ultimately achieve, it still needs to refer to the quality of the film and the subsequent development of the film in terms of film marketing. force effect.

Who bet on Jia Ling, the "money tree"?

"Hello, Li Huanying", which will be released during the Spring Festival in 2021, not only allowed Jia Ling to "become a god in one battle", but also made many film and television companies involved in the production of the film a lot of money.

According to Maoyan Professional Edition, the final box office figure of "Hello, Li Huanying" was fixed at 5.413 billion yuan.Among them, the split box office is 4.947 billion yuan. Based on the split ratio of 39.24% for the photo studio, 52.27% for the theater, and 8.49% for the others, the film studio can get a box office share of 1.941 billion yuan, and the theater can get a box office share of 2.585 billion yuan.

The film and television companies participating in the production of "Hello, Li Huanying" include 8 producers and 19 co-producers. In the list of 8 producers, you can see not only Beijing Culture, which has been betting on hot hits many times, but also the Confucian-style company that just acquired Wanda Film not long ago. Naturally, Jia Ling’s own company Dawan Entertainment is also indispensable. . In addition, many well-known film and television companies such as Maoyan Weiying, Beijing Wonderful, Xinli Media, Hengdian Pictures, and Alibaba Pictures also participated in the production of this film.

It is worth mentioning that although "Hello, Li Huanying" was written, directed and acted by Jia Ling, Jia Ling's company Dawan Entertainment is only ranked 6th among the producers of this film. Therefore, Jia Ling's company The share obtained from the film's box office is relatively low. However, because Jia Ling also serves as director, starring, screenwriter, etc. in this movie, she should also receive additional remuneration including film salary. Some media estimate that Jia Ling's income from the film may be around 100 million yuan.

The first producer of "Hello, Li Huanying" was Beijing Culture, and Beijing Culture was still a shareholder of Dawan Entertainment at the time. However, Beijing Culture's income from the film was not as high as expected because Beijing Culture chose a relatively conservative approach before the film was officially released, signing a guaranteed distribution agreement with a third party in advance. When the box office of "Hello, Li Huanying" exceeds the guaranteed amount, the party participating in the guaranteed distribution will receive a higher rate of return.

According to an announcement issued by Beijing Culture on February 19, 2021, as of 24:00 on February 17 of that year, the cumulative box office of "Hello, Li Huanying" was approximately 2.725 billion yuan. Beijing Culture derived from the box office revenue of this film About 60 million to 65 million yuan. Huayi Brothers, one of the co-producers of the film, also disclosed in the announcement that as of February 17, 2021, the company's operating income from the film ranged from approximately 8.6 million yuan to 10.31 million yuan.

So which film and television companies are expected to get a share of Jia Ling's new film this time? According to Maoyan Professional Edition, there are 8 producers participating in "Hot and Spicy". Among them, many are old faces who have participated in the production of "Hello, Li Huanying", such as Xinli Media, Alibaba Pictures and Jia Ling's Dawan Entertainment. China Film Co., Ltd., which previously served as the co-producer of "Hello, Li Huanying" Became the second producer of the film.

In addition to the four companies mentioned above, the names of Yuewen Film and Television, Xiaohong Culture, Riding Pony Culture, and Penguin Film and Television also appeared on the list of producers. However, Beijing Culture, the first producer of "Hello, Li Huanying" will not be able to share in the box office feast of "Hot Hot". Instead, Xinli Media became the first producer of "Hot Hot", and the company is also the first producer of "Hello, Li Huanying". The only registration unit for "Hot and Spicy".

The largest shareholder behind Xinli Media is Tencent. Tianyancha shows that Linzhi Tencent Technology Co., Ltd. holds about 40% of Xinli Media’s shares. According to the official website of Xinli Media, in 2018, Xinli Media joined China Literature Group and became an important part of its content industry chain. As of October 2023, the company has invested in the production of more than 40 movies, with a cumulative box office of more than 36 billion yuan.

"Big shot" Jia Ling's success story

Jia Ling, who often shows off her dimpled smile today, had a not-so-rich family when she was young. In 2000, Jia Ling applied for the acting major at the Central Academy of Drama, but ultimately failed. However, Jia Ling, who failed in the exam, did not give up and chose to fight for another year.

In the second year, Jia Ling applied for the drama performance and crosstalk performance majors of the Central Academy of Drama at the same time. This time, Jia Ling was admitted to both majors she applied for. However, due to her mother Li Huanying's wrong selection, Jia Ling did not enter the ideal drama performance class, and finally entered the comedy performance class to study under Feng Gong.

It is worth mentioning that Jia Ling also revealed in the program that because her family conditions were not particularly good, the family could only support one person to study, so her sister sacrificed her studies (Communication University) to let Jia Ling study.

Although Jia Ling entered the cross talk industry by mistake, Jia Ling also bluntly said that she did not like cross talk very much at first, but Jia Ling still proved her ability with her talent and later efforts. In 2003, Jia Ling won the first prize in the first Beijing Crosstalk Competition with her crosstalk work "What's Up", while Guo Degang and Yu Qian, who are now all-powerful in the crosstalk industry, only won the third prize at that time.

However, since there are few female actors in the cross talk industry, it was difficult for Jia Ling to get a cross talk performance job after graduation, so Jia Ling worked everywhere, working as a part-time host, script creator, temporary assistant to artists, etc., as well as her sister Jia Ling. Dan's financial aid to make ends meet. At that time, "Give me another year, just one year" almost became Jia Ling's mantra. Even though the reality is cruel, Jia Ling has never given up on her dream.

During Jia Ling’s most difficult moment, Feng Gong, Jia Ling’s master, supported her. “Without Master, I wouldn’t be what I am today. Once I went to a performance with Master, and I forgot to bring my performance clothes. Master and I We went home to get it together. He saw the basement where I rented for the first time and didn't say anything. However, after coming out, Master said to me: "I don't promise anything else, but at least I will let you pay this year's rent." Make money.' Since then, Master has led me to perform everywhere, which really solved my life problems."

In 2009, Jia Ling crossed over from a crosstalk comedian to become a "boss" for the first time. At that time, the New Laughter Inn, with Jia Ling as its founder, officially opened in Xicheng District, Beijing. At the first performance of the New Laughter Inn, many big names in the crosstalk community, including Li Jindou, Yu Lianzhong, Zhao Lianjia, etc., came to support it.

The next year, Jia Ling and her partner Bai Kainan appeared on the stage of the CCTV Spring Festival Gala. The crosstalk "Big Talk" performed by the two won the third prize in the folk art category of the "My Favorite Spring Festival Gala Program" that year. In the following years, Jia Ling appeared on the Spring Festival Gala stage many times and was active on the screens of major TV stations. Through constant attempts and explorations, Jia Ling's talent in comedy has been continuously discovered. As a crosstalk actor, she has been involved in subsequent sketches, variety shows, and even TV series.

Time flies by in 2016. Jia Ling once again transformed into a boss and founded Dawan Entertainment. At that time, Beijing Culture, an A-share listed company, announced in an announcement that the company planned to use 10 million yuan of its own funds to jointly invest with Jia Yuling (Jia Ling), Zhang Guanghui, and Sun Jibin to establish Beijing Dawan Entertainment Culture Media Co., Ltd. , expand comedy creation business, with the goal of building China’s first comedy unicorn company in the future. The

announcement shows that Dawan Entertainment plans to have a registered capital of 1 million yuan. Among them, Jia Ling invested 350,000 yuan and held a 35% shareholding ratio, making her the company's largest shareholder; Beijing Culture invested 10 million yuan and held a 20% shareholding ratio. According to the cooperation agreement, the board of directors of Dawan Entertainment consists of five directors, and the chairman of the board is a director appointed by Jia Ling. Jia Yuling, Zhang Guanghui, and Sun Jibin irrevocably promised to work full-time at Dawan Entertainment for at least five years.

However, Beijing culture, which has encountered troubled times in recent years, finally chose to part ways with Jia Ling in August 2021. According to an announcement issued by Beijing Culture at the time, it transferred 20% of the equity of Dawan Entertainment to Xiaohong Culture for a price of 25 million yuan. Beijing Culture stated in the announcement that the move was to optimize the asset structure, relieve financial pressure, and improve management efficiency. It is worth noting that Xiaohong Culture also participated in the production of "Hot and Spicy" this time.

Sky Eye Check shows that Jia Ling’s father, Jia Wentian, is currently the legal representative of Dawan Entertainment. Equity information shows that Jia Yuling (Jia Ling), Xiaohong Culture, and Sun Jibin hold 65%, 20%, and 15% of the shares of Dawan Entertainment respectively.

At present, Dawan Entertainment has become the leading company specializing in comedy in China, including artist management, performance, packaging, film and television dramas and program planning and other businesses.In addition to Jia Ling herself, the artists collaborated by Dawan Entertainment also include actors such as Zhang Xiaofei and Xu Juncong, who have been brought to the Spring Festival Gala stage by Jia Ling many times and appeared in the film "Hello, Li Huanying". In addition, Sun Jibin, who is a shareholder of Dawan Entertainment, is also a well-known screenwriter who has a very close cooperation with Dawan Entertainment.

Although Dawan Entertainment has made some achievements in comedy and variety shows, its number of works in the film field is still "pathetic". Maoyan Professional Edition shows that in addition to "Hello, Li Huanying" which won the box office championship during the Spring Festival in 2021, the only remaining film in Dawan Entertainment's library is "Hot and Spicy" which will be released in this year's Spring Festival. In other words, the works that Dawan Entertainment is currently involved in are highly tied to Jia Ling, and it has not yet been involved in producing movies from external companies.

As the Spring Festival is getting closer and closer, the mystery will soon be revealed as to how many billions of box office revenue Jia Ling can get for "Hot and Spicy" by losing 100 kilograms for the new film.