On October 11, the "2023 China Digital Music Industry Conference" grandly opened in Huli District, Xiamen City, attracting nearly a thousand people from all over the country including music industry practitioners, experts, scholars, and media personnel. With the theme of "Carrying New Missions and Singing on New Journeys", this conference will showcase the development achievements of China's digital music industry, explore future development directions, and promote the innovation and upgrading of China's digital music industry. NetEase CEO Ding Lei attended the conference as a special guest and shared his thoughts and suggestions on the future development of China's digital music industry from three aspects with the theme of "Stimulating the potential of the digital music industry and bravely shouldering the new mission of cross-strait cultural integration and development" .
Copyright issues have always been a core issue in the music industry. Ding Lei believes that in the next ten years, China's digital music industry must have the courage to establish more fair, reasonable and distribution rules that favor the majority of the industry, and be "number one in the world." He pointed out that China has become the fifth largest music market in the world, and its industry growth rate is the fastest among the top ten players. However, China's digital music industry is also facing a serious problem of uneven distribution of interests. Original musicians, as the core productivity of the industry, cannot enjoy matching remuneration, while a few institutions and companies enjoy huge incomes. He called on the industry to establish a copyright value assessment and transaction rules that are more reasonable, fairer, and more tilted towards the majority of the industry, and consider implementing innovative systems such as collective bargaining for overseas music copyright purchases, so that the value of copyright can return to the music itself and return the dividends. To musicians, to stimulate vitality for the industry from the source in the next decade.
New technologies such as AI large models are currently penetrating into the music industry. Ding Lei introduced NetEase Cloud Music's cutting-edge layout in the field of AI music. In the next decade, China's digital music industry must seize new opportunities in artificial intelligence and better serve industry upgrades. He believes that artificial intelligence will most likely become a standard feature of the music industry in the next 1-2 years. He said: "At least in the field of music, artificial intelligence can never truly replace people. But artificial intelligence can serve people and improve the efficiency of music production." He encouraged the industry to seize this opportunity and make real gold in the waves. NetEase Cloud Music has invested in research on the combination of new technologies such as music and artificial intelligence since 2018, and has achieved many industry-leading results in AI arrangement, lyrics, composition, singing, and intelligent recommendations. In the future, NetEase Cloud Music will also promote the tooling of these technologies to inspire industry inspiration and serve the creative needs of the industry.
Music is one of the most important carriers of cross-Strait cultural exchanges. Ding Lei believes that cross-Strait music exchange and integration is an important mission left to the music industry by history, and will also be one of the most important topics in the industry in the next decade. In the next ten years, China's digital music must take on a new mission and play a good role as a link, allowing compatriots on both sides of the Taiwan Strait who share the same culture and race to look up to the same "hometown cloud." He reviewed the influence and dissemination of Taiwanese music in the mainland. Mainland original musicians and works are also loved by Taiwanese compatriots, and affirmed the role of digital music media such as streaming media, short videos, and live broadcasts in promoting cross-strait cultural exchanges and integration. play a positive role. He looks forward to seeing China's digital music industry base make more bold attempts and intimate interactions in promoting cross-strait copyright cooperation and jointly inheriting Chinese culture after settling in Xiamen.
At this conference, NetEase Cloud Music Content Development Director Jiang Wei reviewed NetEase Cloud Music's exploration and support of Chinese original music, and launched the NetEase Cloud Music original music support plan "Stone Project·Fifth Season". She introduced that in the six years since its launch, the "Stone Project" has attracted the participation of more than 30,000 musicians and discovered thousands of high-quality new original musicians. NetEase Cloud Music has reached long-term and in-depth cooperation with these musicians. The platform has invested a lot of resources to produce more than 10 compilations and more than 100 high-quality songs for outstanding original musicians.
Over the past six years, NetEase Cloud Music's "Stone Project" has unearthed outstanding original musicians such as Prism Band, Chen Jingfei, Jude, Summer Invasion Project, Wen Zhaojie, and Eight Immortals Hotel. These musicians have gained a large number of fans in NetEase Cloud Music, and have become regulars at variety shows, music festivals, etc., and their many excellent music works have also been recognized.The Eight Immortals Hotel's song "Half" became the soundtrack of the movie "The Myth of Love"; the musician Jude became an outstanding musician who was nominated for the Golden Melody Award for Best Male Singer twice. At this conference, Jude's album "I Will Be Absent During the Awards" also Selected as one of the outstanding digital music albums "Salute to the Extraordinary Decade".
NetEase Cloud Music’s newly launched “Stone Project·Fifth Season” focuses on the industry trend of “returning to local”. It will set up nine regional competition areas across the country and continue to deepen the competition through competition system design such as sub-region selection and user blind listening. Discover undiscovered potential musicians from all over the country, and work with users to find a sense of local belonging in music. In the future, NetEase Cloud Music will continue to use various capabilities to help Chinese original music develop forward and help China's digital music industry continue to progress.
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