Xue Zhiqian overturned. But not because of singing, but because of his men's clothing brand dangerous people (referred to as "dsp").
On January 2, the Shanghai Municipal Administration for Market Regulation announced two batches of unqualified down jacket products for supervision and spot inspection. Among them, Shanghai Yanxun Trading Co., Ltd. sold "dangerous people" brand short down jackets that were claimed to be produced (or supplied) by it. (Model specification: 175/88a l; Product No.: 22410dj287n), the filler nonylphenol + octylphenol + nonylphenol polyoxyethylene ether + octylphenol polyoxyethylene ether does not meet the standard requirements.
Alkylphenols (AP) and alkylphenol polyoxyethylene ethers (apeo) are environmental hormones. This project is unqualified and can easily affect the body's normal hormone secretion.
"dangerous people" made a statement through its official Weibo on the evening of the 4th, saying that the product was entrusted to Shanghai Tianshui Clothing Co., Ltd. to produce a total of 6 batches. After receiving the unqualified results of the second test, a self-inspection confirmed that the unqualified products were the 6th batch. The company immediately contacted the manufacturer and asked it to stop producing the product and conduct self-inspections. It also canceled its subsequent cooperative production relationship with the manufacturer on the product. The
statement also stated that consumers who have purchased the product after January 1, 2023 can apply for a refund through the original purchase channel, and the company will refund the money to consumers as soon as possible. In future production and operation activities, the company will continue to pay attention to the safety of product materials to prevent such incidents from happening again, and also apologize to consumers. The
dsp brand is a men's clothing brand launched by Joker Xue in 2015.
Data shows that on the homepage of the dsp Tmall flagship store, "Joker Xue dsp Down Jacket" ranks first on the best-selling list of men's trendy brand down jackets, with more than 20,000 sold.
On December 12, 2023, Joker Xue and Brother Yang wore DSP sweatshirts for a live broadcast together. Joker Xue pulled Brother Yang's collar to show the quality of the clothes. Brother Yang praised Xue Zhiqian for "not only singing well, but also doing business well." The latter then gave a brief introduction to DSP's brand. At the 18th minute after the live broadcast started, dsp sweatshirts started to be linked. One minute later, the sales exceeded 10,000 units.
Over the years, compared to opening a hotpot restaurant, celebrities’ favorite cross-border side business is probably “trendy brand”. However, Xue Zhiqian is not the first celebrity to be overturned by his personal fashion brand.
In early 2023, a netizen who bought Luhan's personal fashion brand complained about the quality of the clothes, saying, "1,500 yuan clothes are full of threads, the workmanship is poor, and there are broken threads everywhere. It is estimated that the cost of one piece can only be 60 Block", the netizen's remarks sparked heated discussions.
On the evening of February 15, 2023, the official account of Luhan fashion brand u.g.c issued a statement in response to this matter: "Since the establishment of this brand, we have been adhering to the attitude of strict quality control. Any consumer who purchases from official channels, All can be returned or exchanged within 7 days without any reason. At the same time, consumers can contact us as soon as possible if they have any after-sales needs for the product, and we will solve them within a reasonable range."
In November 2022, Ouyang Nana launched her own brand nabi It has also been involved in controversy. A bathrobe of 988 yuan, a set of pajamas of 988 yuan and two pairs of white cotton socks of 168 yuan were complained by fans as "sky-high prices".
In the opinion of netizens, the material of the 988 yuan bathrobe is not high-end. It is composed of 86% polyester fiber, 13% viscose fiber and 1% spandex. The design is mediocre, just basic.
editor | Lu Xiangyong Du Hengfeng
proofreading | He Xiaotao
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