Chao News Client Reporter Chen Ying Correspondent Wang Feifei
During the New Year's Day holiday, Harbin tourism "out of the circle", there is an endless stream of tourists from all over the country, especially the south, flying to the northeast to enjoy the ice and snow. On social platforms, "Southern Little Potatoes bravely venture Internet memes such as "Harbin" continue to hit the screen.
Today, Daily Interactive Big Data released the "Insights on "Southern Little Potatoes" in the World of Ice and Snow" report, which selected Harbin's landmark attraction "Harbin Ice and Snow World" as the main observation location. Through machine learning and deep learning models, it Southern ice and snow tourists observe.
Source: Daily Interactive Big Data
"Princesses on the run" mostly come from Jiangsu, Zhejiang and Shanghai
Shanghainese lead the new trend of playing in the snow
In Harbin, at around 16 o'clock every day, when the lights of the Saint Sophia Church are lit up, the "Russian Princess" and The number of queens reached the peak of the day. Led by photographers, "princesses and queens" flocked to the church from all directions, seizing the best shooting positions and posing in the most beautiful poses. Such a grand scene is no less impressive in Harbin Ice and Snow World. Daily interactive big data found that among the southern people who went to Harbin Ice and Snow World, the proportion of women was significantly higher than that of men, accounting for 54.87%. After all, who can refuse to come to Harbin Ice and Snow World to be a "princess on the run"!
Source: Daily Interactive Big Data
Among the southern tourists in Harbin Ice and Snow World, the regional characteristics of Jiangsu, Zhejiang and Shanghai are particularly obvious. Among the top 10 cities in origin, Jiangsu, Zhejiang and Shanghai account for five out of ten, and Shanghai ranks first with a regional characteristic tgi of 3.82 . It seems that Shanghainese have been leading the way when it comes to keeping up with fashion.
Most early adopters are young people
Their purchasing power cannot be underestimated
Daily interactive big data insights found that most of these "southern little potatoes" are young people aged 25-34, accounting for 41.67%, followed by 18-24 years old, accounting for 41.67%. than 28.83%.
Source: Daily Interactive Big Data
In addition, most of the southern friends who can visit Harbin Ice and Snow World are middle- and high-income people.
Source: Daily Interactive Big Data
Carefully prepare a strategy before departure
In addition to eating out, I also like to order takeout
When you are away from home, food and accommodation are two important items.
It can be seen from the data that they are used to carefully preparing strategies before setting off. From star hotels to B&B apartments, "Southern Little Potato" has its own choices. In addition, in addition to going out to restaurants to taste local delicacies, they also have a clear preference for fast food apps. Fast food such as KFC and McDonald's are also good meals during the trip.
Source: Daily Interactive Big Data
Source: Daily Interactive Big Data
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