Chao News Client
On January 1, 2024, the "Beautiful Rooftop·Encountering Zhexi at Night" Zhexi Old Street in Tiantai County opened grandly.
During New Year’s Day, Zhexi Old Street received an estimated 400,000 tourists. Laojie left the circle immediately after its debut, realizing the two-way flow of unique business formats and popular traffic!
Six groups in one square, two streets
After four years, the mystery of Zhexi Old Street has finally been unveiled.
The buildings on both sides of the bank are built along the creek, with white walls and black tiles, flower windows and cornices. On the opening day, "Xinrongji" brand founder Zhang Yong, famous director Zhang Jizhong, famous fighting athlete Yilong, Zhejiang Satellite TV chief anchor Xi Wen, Tiantai County tourism ambassador Zhou Jieqiong, and Hangzhou Asian Games announcer "Luxury Girl" Zheng Xinyi Celebrities and media from all walks of life came to visit one after another.
Famous director Zhang Jizhong
Tiantai County Tourism Ambassador Zhou Jieqiong
Famous fighting athlete Yilong
Zhang Yong, founder of the "Xinrongji" brand, said that Zhexi Old Street has restored the architectural charm of the Tang Dynasty, and its restaurant "Rong Xiao Guan" has settled in Zhe Xilao Street is a two-way empowerment between brands, and the future is promising!
National style + national trend
The "new" old street takes the theme of "Tang style, Song Dynasty and intoxicating beauty Zhexi", focusing on elements such as "food, accommodation, travel, shopping and entertainment", presenting "one square, two streets and six groups" business layout. The old street deeply integrates cultural tourism and business travel models, and successfully creates a Zhexi Old Street on the rooftop that is elegant and yet still has the fireworks of the world.
During the New Year's Day holiday, Zhexi Old Street used the "National Style + National Trend" series of activities to create a cultural and tourism IP traffic code and lead the new fashion of social life. People can encounter literati such as "Li Bai", "Ji Gong" and "Xu Xiake" by chance. They can also check in unique "intangible cultural heritage" and enjoy the prosperity of the Tang and Song Dynasties.
The "red" butterfly of Zhexi
Zhexi Old Street, which is "half stream, half painted", focuses on the night economy. In terms of cultural inheritance, it integrates elements such as the origin of Tiantai Buddhism, Hehe Culture, and the Tang Poetry Road in Eastern Zhejiang, continues the texture of the streets and alleys of the ancient city, excavates and refines the characteristics of Tiantai’s ancient dwellings, and presents "memory, life-friendly, and new fashion", which greatly Release the potential of the consumer market and create happy neighborhoods full of "nostalgia" to enhance people's sense of happiness and gain in life. Yang Xiangru, chairman of Senran Yangfan Holding Group, said that Zhexi is the place where he grew up as a child and where Yangfan Group is deeply involved. There are too many good memories here.
Keeping up with the pace of the era of cultural tourism, the opening of Zhexi Old Street is a new measure to take advantage of Taizhou’s economic momentum and promote the city’s “high-quality development of cultural tourism.” It is also a new measure to improve the quality of business and trade and promote consumption growth. starting point. Come here, you can check out the fun of life in nearly 120 brand stores, and feel the slow life of "tasting books, smelling tea, and gathering wine". Zhexi "Red" has become a kind of life and a fashion, and all lovers are welcome Living people will continue the millennium dream with it and create more beautiful memories and stories together.
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