cover news reporter Ma Mengfei
html On January 1st, at the beginning of the new year, the film market also ushered in new "bustling". "It's a very good movie with lots of laughs and good criticism. There are always people in the movie in the audience. It makes me feel a lot of sympathy on the first day of the new year." In the early morning of the 1st, I watched the New Year's Eve show "The Annual Party Can't Stop!" 》Zhou Yong couldn’t wait to like and recommend it in the circle of friends.According to Beacon Professional Edition data, the total box office for the New Year's Day (December 30-January 1) exceeded 1.311 billion, exceeding the 1.303 billion New Year's Day box office in 2021, setting a new New Year's Day box office record in Chinese film history.
It is understood that there are a total of 13 films to meet the audience during the New Year's Day schedule this year, and the themes are also extremely rich, including crime, love, comedy, martial arts, etc. Interestingly, the number one box office hit on New Year's Day is neither "Goldfinger" co-starring Tony Leung and Andy Lau, nor Feng Xiaogang and Feng's new comedy "If You Are the One 3", but a love movie "Twinkle Twinkle Star". As of press time, the film leads the way with 580 million views. Currently, "Twinkle Twinkle Star" and "The Annual Meeting Can't Stop!" ""Stealth" is currently among the top three at the box office.
On the other hand, "If You Are the One 3", written and directed by Feng Xiaogang, failed at the box office. The film was released on December 30, with a box office of only 24.3 million yuan on the first day of release, and the current cumulative box office is 47.9 million yuan. It is worth mentioning that if "Twinkle Twinkle Star" continues to maintain its box office growth momentum, listed companies such as Huayi Brothers and Beijing Culture, the producers behind it, may become the biggest winners on New Year's Day. And "The Annual Party Can't Stop!" is currently the second highest-grossing film. ", which was produced with the participation of China Film.
New Year’s Day box office
Morgan Stanley pointed out in a previous research report that the mainland movie box office will increase by 93% year-on-year to 58 billion yuan in 2023, and will increase by 11% to 64 billion yuan in 2024, fully recovering to pre-epidemic levels.
In 2023, there is no doubt that the film market will see a significant recovery. Starting from "She Disappeared", two works were released in succession, which made the box office exceed 3.5 billion and more than 2 billion. The total box office for the period reached more than 20 billion. However, it began to decline after the summer season.
"The film market in 2023 has been adjusted and optimized due to epidemic prevention and control. It can be said that the strong market has returned, and the box office is also picking up. However, due to the insufficient supply of high-quality content, the performance after the summer season did not meet expectations." Chinese young playwright and director Xiang Kai Interviewees said that as can be seen from the market in the second half of 2023, audiences now have strong demand for high-quality movies.
Xiang Kai believes that more high-quality movies will enter the market this year, and some film and television companies are recovering. The high-quality content previously produced is expected to be supplied to the market, so I think there will be a historic breakthrough in the film market this year, in terms of content themes. It will also show the characteristics of a hundred flowers blooming.
Looking forward to 2024, well-known critic and brand expert Xie Xiaowen said that with the continuous improvement of the film industry chain and the improvement of the audience's aesthetic level, our country's film market will pay more attention to film quality, and high-quality film works will continue to emerge. Secondly, the film market will further enrich film types to meet the needs of different age groups and audience groups. He also mentioned that driven by policy support and market demand, the Chinese film market will further integrate into the global film market, and exchanges and cooperation with the international film industry will become closer. With the improvement of the film industry chain, the film derivatives market will further develop, bringing new growth points to the film industry.
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