Text | Edited by Mu Ran
| Sanyuan
Although this year's New Year's Day movie can't be called a fight between gods, it is better than all types of movies.
has romance films such as "Twinkle Twinkle Twinkle Star", which has a successful drama version and has an advantage in movie version, as well as comedy movies such as "The Annual Party Can't Stop" and "If You Are the One 3" that make the audience laugh so hard.
In addition, there are also the showdown between good and evil, as well as the full-scale "Stealth" and "Goldfinger".
can tell what the audience wants to see, and the new films released on New Year's Day in 2024 can satisfy it.
The current box office ranking is "Twinkle Twinkle Star", which has exceeded 400 million, followed by "The Annual Party Can't Stop", "Stealth" and "Goldfinger".
It is worth mentioning that Andy Lau alone contributed two works to this year's New Year's Day. In "Stealth" he played the outlaw villain, and in "Goldfinger" he portrayed another detective. He has been involved in the crime for more than ten years and is a positive figure who has resolutely fought against evil forces.
is worthy of being a movie king-level actor, Andy Lau really does what he does.
But I believe many viewers don’t know that during this year’s New Year’s Day, there is another movie that will be released on December 29.
just looks at the plot setting. It tells about half past three, midnight and afternoon. In this time period full of stories, not every beginning has a perfect ending. Some love will fly away at dawn, and some love will fly away at dawn. I will accompany you throughout your life and enjoy the best time. If life is just like the first time you met, true love will last forever.
Obviously, this is also a love movie, but why did its first-day box office only cost 2,400 yuan? What if the total number of moviegoers is only 95?
After watching these two reasons, you will know that "Love at 3:30" makes people laugh out loud. Not only is it not comparable to the same type of "Twinkle, Twinkle, Shining Star", but it was also fooled by Andy Lau.
The plot synopsis of this film alone makes people confused. It is chosen at a specific time point like 3:30, which makes it mysterious. In fact, it is just a name, and the time point is completely different. Not the point.
Before a movie is released, many viewers will make a choice whether to watch the movie based on the trailer, which is enough to show how important the trailer is.
However, after watching the trailer of "Love at 3:30", I didn't understand what it was trying to say at all.
In the trailer, there are two female characters fighting each other, there is also a male character fighting several female characters, and there is also a scene of a woman and two men quarreling in the rain, standing there in the rain, and there is another woman sitting in the car not far away. .
There are people fighting on the yacht, and there are people who hug each other whenever they want. The setting and service also have the flavor of a small era. And just because it didn't let the audience know through the trailer what kind of story it was going to be, "Love at 3:30" was already lost at the starting line.
The last trailer to be edited in this way was "Solid as a Rock", but the movie at least promoted the actors' acting skills and character designs on other social platforms to give the audience a rough idea. In addition, Zhang Yimou is shocked 800 times a day because of his acting skills. It can be regarded as a reverse Amway audience to find out!
It is a pity that "Love at 3:30" apart from releasing this inexplicable trailer, it did not put much thought into promotion.
Nowadays, it’s no wonder that anyone can become an actor. After all, those who join the group with money and background can act whatever they want.
But most of these actors have made guest appearances in film and television dramas or appeared in small web dramas, or they have gained some presence in the major online movie market. Like "Love at 3:30", none of the actors are familiar to the audience. , which dared to be released in theaters, I really can’t find a second one.
After watching the trailer, I couldn’t remember the faces of any of the actors. It just felt like a bunch of men and a bunch of women gathered together. The most impressive thing is the scene of two guys dancing wearing black T-shirts, black pants, black sunglasses and shaved heads. The key is that their faces cannot be seen clearly.
I don’t know who the male protagonist is, and I don’t know who the female protagonist is. Everyone is unrecognizable. They can’t recognize each other even if they change their hairstyle and clothes in the trailer.
I don’t know where these actors were found for this movie. The acting skills in the trailer looked exaggerated and funny. When I cried with a grin, I couldn’t tell whether I was crying or laughing.
When the actress smiled evilly, I could smell oil through the screen.
How can an actor with an upturned nostril and a sausage mouth be able to act on the big screen? I feel like I can just pick up anyone on the street.
And the actor's expression of disbelief when he was caught in the rain also made people feel like they were back to the ancient idol dramas 20 years ago. Isn't it the same Chu Yuxun who shouted "I hate you" in the rain?
Such a movie will not be attractive to the audience if it is placed on the Internet market, let alone a theatrical film. It is no wonder that the box office of this film is so miserable, not even as good as cartoons, and the audience also Not everything can be eaten.
And how important the trailer and cast are can be seen from past films. For example, "Your Wedding", which was re-released on New Year's Day, has a box office record of over 700 million. For a small-budget love movie, it is undoubtedly a huge profit.
The reason why this film can attract audiences is inseparable from the various atmospheric trailers before its release. White Moonlight, the painful love that cannot be loved, simply breaks the hearts of those who watch it.
Although the film's reputation was poor after it was officially released, and it was very different from the story presented in the trailer, it at least made money at the box office. It can be seen that the trailer can be used as a gimmick after being edited.
Choosing the right cast also has the effect of getting twice the result with half the effort. Before the New Year's Day, "Goodbye, Li Cola", whose box office performance far exceeded expectations, received 240 million in box office thanks to Wu Jing's support.
Both Yan Ni and Tan Songyun have very limited box office appeal, and the element of family ties and pets is lackluster, but for Wu Jing, the audience will also pay for this movie.
After watching the movie, it is not difficult to find that Wu Jing does not play a large role in the movie. He is just a supporting role, but the movie is directly used as a starring role to promote. Although there may be suspicions of selling dog meat over sheep's heads, at least it deceived the audience.
Looking back at "Love at 3:30", the trailer is not attractive, and even none of the actors are well-known. I really don't know where I got the confidence to compete on the same stage with Andy Lau and others on New Year's Day this year. It’s really not unfair at all to lose so miserably!
Would you support a movie like this?
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