The documentary "This Can Make Money 2" focusing on individual low-cost entrepreneurs, produced by BOSS Direct Film and Television and exclusively broadcast by Tencent Video, has come to an end. As a "low-threshold version of how to get rich", "This Can Make Money" has gained a l

The documentary "This Can Make Money 2" focusing on individual low-cost entrepreneurs, produced by Boss Film and Television and exclusively broadcast by Tencent Video, has come to an end. As a "low-threshold version of how to get rich", "This Can Make Money" has gained a lot of attention in the first season with its imaginative new way of making money. "This Can Make Money 2" focuses on the light entrepreneurial stories of six ordinary young people outside first-tier cities to "support their families" and sees their vitality in pursuing a better life.

Since the program was launched on December 11, it has repeatedly been ranked top 1 on Tencent’s documentary character list and top 1 on Weibo’s variety show influence list. Among them, #givecity dwellers a little shock of making money# #foreigner-made foreign pancakes conquer Chinese grandpas Topics such as # were trending on Weibo, and many netizens said: “It has brought a 10,000-point impact to workers in Beijing, Shanghai, Guangzhou and Shenzhen”, “It turns out that all the opportunities to make money are in my hometown in the county” and “The year-end bonus is not as good as in my hometown. Open your mind and make money."

Small cities and rural areas can also hold big dreams

In 2023, data from the "Social Blue Book" released by the Institute of Sociology of the Chinese Academy of Social Sciences showed that in recent years, the number of college students who want to find jobs in third- and fourth-tier cities and county towns and villages has been on the rise. With the rapid development of the current platform economy and the Internet, young people's employment choices are becoming less and less restricted by geographical factors. More and more young people are looking for new business opportunities to make money in small cities, towns, and villages.

In "This Can Make Money 2", the six entrepreneurs are all rooted in non-core urban areas such as suburbs, villages, and small towns. Their ways of making money are not only imaginative, but their profit models are also closely related to the cultural characteristics of the region. Connected: A Tu, a post-90s girl who settled in Dali, loves astronomy, so she taught herself astrology and climate knowledge, and created a "stargazing on the lake" experience project with local fishermen friends. She earned tens of thousands a month by "watching stars"; she worked as a factory assembly line Jiang Huahua, a rural young man who was a worker and worked as a security guard, taught himself to become a rural wedding photographer because of his hobby of photography. Through social platforms, he connected with customers who were also from counties and rural areas, and left a souvenir for their weddings. From starting a business with debt to With an annual income of hundreds of thousands; American Zhuo Wen followed his Chinese wife back to his hometown and came to Nanxi Nancun in Huangshan, China to open a pizza shop. Combining local food characteristics, he launched stinky mandarin fish pizza, hairy tofu pizza and other local and foreign dishes, making profits easily Reaching 40%, it also ignited the local cultural and tourism industry; in Foshan, Guangzhou, a city with developed manufacturing industries, Liang Weiguang, who has been engaged in the second-hand car industry for many years, aimed at the stall economy and designed customized car rear cabinets for stall owners to display merchandise. Achieving an annual turnover of tens of millions; Wang Zipeng, a senior media person, loves growing plants. After resigning due to illness, he switched to researching tomato categories in the suburbs of Beijing. He grows more than 100 kinds of tomatoes a year, and the price is 128 yuan and can be sold out; naked from a large factory After resigning, Sister Xiaoyang bravely ventured into Yiwu. Instead of selling goods wholesale, she founded a research group to investigate business opportunities. It became a knowledge channel, connecting entrepreneurs and supply sources, and she earned millions a year.

Most of the protagonists of this season are "cross-border players" who became monks halfway. Nowadays, rich platform resources have lowered the threshold for knowledge acquisition. Photography, agriculture, astronomy, cooking, etc. can also become professional skills through self-study; tourism, catering, weddings, etc. Manufacturing, study tours... these seemingly traditional industries, when they meet the starry sky in Dali, the smelly mandarin fish in Huangshan, weddings in rural areas, and small commodities in Yiwu, they can actually open up more refined market demands, and small cities and The consumption power of rural areas is rising, and there are also promising new avenues for making money.

Embrace the infinite possibilities of career choices

Some people say that "Beijing, Shanghai and Guangzhou cannot accommodate the body, and the third and fourth tiers cannot accommodate the soul." But "This Can Make Money 2" gives a different answer. Taking orders on platforms, self-promotion, and digital nomads have gradually become an important part of the career development trend. The process of urbanization development and the rise of the Internet platform economy not only affect the new generation of young people’s ideas for making money, but also their views on careers and Definition of life. Young people are not only facing money with a more rational attitude, they are also gradually placing personal needs and life comfort in a more important position when considering career development. As producer Guo Siyuan said: "The ability to make money is actually the ability to connect with reality.The main purpose of this season's protagonists is not to make a lot of money or get rich quickly. Life in a small city is more about following inner choices, but they have the courage to think and act and the acumen to understand market demand. When turning interests into skills, turning regions into resources, and changing the track of life is the goal, and making money is the natural result. "

As a film and television label directly owned by Boss, Baosi Film and Television has always paid attention to the problems and emotions commonly faced by young people in the workplace. "This Can Also Make Money 2" hopes to truly show the current different regions and different starting points. The money-making experience of young entrepreneurs brings their true stories to a larger audience, bringing new employment thinking to more anxious young people and giving them the courage to change and try.

The end of the year is approaching, "This Can Also Be "Making Money" program team also launched the Baduanjin Money-grabbing Dance, online documents on how to make money, and a super-large "Welcome the Wealth" kite, inviting many young people outside the program to share their money-making stories and make promises for 2024. The vision of making money. The program team hopes that in this way, more young people will be encouraged to open up new ideas, actively practice, and embrace the infinite possibilities of career choices.

As a film and television label directly owned by Boss, Baosi Film and Television has always paid attention to the problems and emotions commonly faced by young people in the workplace. "This Can Also Make Money 2" hopes to truly show the current different regions and different starting points. The money-making experience of young entrepreneurs brings their true stories to a larger audience, bringing new employment thinking to more anxious young people and giving them the courage to change and try.

The end of the year is approaching, "This Can Also Be "Making Money" program team also launched the Baduanjin Money-grabbing Dance, online documents on how to make money, and a super-large "Welcome the Wealth" kite, inviting many young people outside the program to share their money-making stories and make promises for 2024. The vision of making money. The program team hopes that in this way, more young people will be encouraged to open up new ideas, actively practice, and embrace the infinite possibilities of career choices.