On December 28, the launching ceremony of the 2024 "Hospitable Shandong" New Year Party was held in Jinan. With the theme of "Enjoying the Qilu Vitality Year", the event released four major themed products.
Wang Lei, Secretary of the Party Leadership Group and Director of the Shandong Provincial Department of Culture and Tourism, attended the event and delivered a speech. Wang Lei said that the 2024 "Hospitable Shandong New Year Party" activities will run through major nodes such as New Year's Day, Spring Festival, and Lantern Festival, and launch themed cultural tourism products such as Charming Shandong Year, Taste Shandong Year, Taste Shandong Year, and Interesting Shandong Year, and extensively carry out "New Year Temple Fair Search". Various activities such as "New Year's Customs", "Celebrating the New Year in the Museum", "New Year's Eve in the Ancient City" allow tourists to experience the warmth, comfort and hospitable style in the strong New Year atmosphere. In the cultural tourism experience, they can appreciate the Qifeng and Lu Rhyme and charm of winter travel.
More than a thousand activities ignited the passion for the New Year.
The event site released four major themed products, including picturesque winter scenery, romantic bird watching spots, viewing cultural and art performances, visiting cultural and museum venues, New Year feasts, hot spring carnivals, and more than a thousand activity.
"New Winter Travel Experience, Charming Shandong Year" takes tourists to enjoy the beautiful winter scenery of Qilu. They go to Jinan Jinxiang Mountain Ski Resort and Qingdao Zangma Mountain Ski Resort to spend half a day in pursuit of fun and pleasure. Go to Zibo Yuquan Tang and Dongying Sunwu Lake to find a hot spring and enjoy a warm winter.
"New Cultural Experience, Taste the Shandong Year" invites you to listen to Shandong Kuaishu, wander around Taishan shadow puppets, watch Confucius' gold and stone seal carvings and other intangible cultural heritage features, feel the traditional culture, and taste the charm of "intangible cultural heritage".
"New experience for taste buds, taste of Shandong New Year" is a feast for taste buds. Authentic Shandong cuisine, spring water feast, lotus feast, Confucius feast, Jiaodong seafood and other delicacies will make people linger and satisfy their greedy taste buds.
"New Shopping Experience, Fun Shandong New Year" showcases Shandong's strong New Year customs and folk culture. The bustling markets, ancient city walls that have gone through vicissitudes of life, dazzling performances and colorful lanterns all allow guests to immerse themselves in the rich and warm atmosphere. In the New Year atmosphere.
Fancy promotion invites you to enjoy the Qilu Vibrant Year
This event uses various forms of fancy promotion to warmly invite friends at home and abroad to come to Shandong to celebrate the Chinese New Year.
's opening promotional video "New Year·Painting·Travel" is full of creativity. 8 promotion officers transformed into "Eight Immortals" and showed their special skills to promote Shandong through melodrama, allegro, music and other performances, presenting the four major themed products in a unique way To the audience, it is endlessly memorable. The original song "Calling You to Come to Shandong to Celebrate New Year" pushed the atmosphere of the New Year's Eve party to a climax.
Sun Tao, the Shandong Charity Ambassador of Hospitality, came to the scene and accurately and vividly promoted Shandong’s rich cultural and tourism resources using three key words: “appearance”, “vitality” and “food”, and shared his deep feelings for his hometown in Shandong. He hopes that more people will come to Shandong, understand Shandong, fall in love with Shandong, and have an unforgettable "New Year" trip. The
event also shared the Shandong Year in the eyes of foreign friends through a short video. Dennis, a Turkish family of three from Yantai, talked about their experience of living in Shandong and sincerely invited tourists to visit Shandong. The scene also introduced the tourism and leisure projects, folk cultural activities, tourism benefit measures launched by 16 cities in the province through short videos. Through a series of special activities that can be played, seen, enjoyed, experienced and consumed, "You are invited to come Shandong celebrates the Chinese New Year." In the "New Year's Gifts" exhibition and sales area, 71 companies from 16 cities in the province brought thousands of New Year's gifts in 293 categories.
Reporter: Wang Yamei Photography: Zhang Wenlong Editor: Lu Bing Proofreading: Li Li
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