Recently, a beef roll sold by Internet celebrity Xiao Yang Ge during a live broadcast was accused of being "wrong with the product", which attracted attention. It is reported that this Hubei brand beef roll, known as "original cut beef roll", was sold at 89.9 yuan for 4 pounds in

Recently, a beef roll sold by Internet celebrity Xiao Yang Ge during a live broadcast was accused of being "wrong with the goods", which attracted attention. It is reported that this Hubei brand beef roll, known as "original cut beef roll", was sold at 89.9 yuan for 4 pounds in Xiao Yang's live broadcast room, and was later questioned as synthetic meat. Some consumers said that this beef roll did not taste like beef, and they received a refund through after-sales service.

Reporters noticed that all the products in the e-commerce flagship store involved have been cleared. The person in charge told reporters that the company has entrustment procedures and complete quality inspection reports. The products removed from the shelves were removed as a last resort because many people only applied for refunds and caused losses to the company. The beef roll manufacturer responded to reporters saying that it had cooperated with the e-commerce company on steak and lamb leg products earlier this year, but had not produced beef rolls for it.

Staff from the market supervision department of the place where the e-commerce company involved was registered told reporters that they would understand the situation of online reports. The market supervision department where the manufacturer is located also said it is investigating.

Speaking of price, if readers don’t know the market price of beef, a blogger calculated the account:

A beef roll of 89 yuan/4 pounds needs an anchor of Xiao Yang’s size to bring the goods. , assuming that the commission is 15 yuan per order, the brand earns 10 yuan per order, and then deducts the cold chain logistics of 15 yuan per order, the processing fee of 5 yuan per order, and the platform's commission, without counting the pit fee. , the final raw material cost came to 43 yuan/4 pounds, almost 11 yuan/1 pound of beef roll.

According to the knowledge of Whip Niu Shi, most of the current original prices of beef in my country are around 30 yuan/jin, and the relatively cheaper cities are also between 24-26 yuan. The huge price gap between them is indeed worth thinking about.

The meat product manufacturer stated that it did not produce Chinese beef rolls for the above-mentioned e-commerce companies, and the e-commerce companies were suspected of selling "counterfeit and shoddy products." In addition, staff from the Municipal Supervision Bureau stated that the manufacturer has contacted the e-commerce company involved to require the other party to provide proof of the source of the goods and bear infringement liability. Municipal Supervision and Law Enforcement Officers are also conducting simultaneous investigations.

Previously, the apprentice "Huang of the traffic light" was listed as a vulgar product delivery case by the China Consumers Association. Brother Yang implicitly complained about it in the live broadcast room. Not only did he not attract the understanding of netizens, but he brought the flames of war onto himself. He was accused by netizens of having "incorrect views" and "making vulgar remarks during the live broadcast even more than his disciples". Immediately afterwards, Xiao Yang himself was named by China Consumer News for false price comparisons in the live broadcast room.

Faced with a huge backlash in public opinion, crazy little Yang Ge spent 30 million to hold a free star concert for "brothers". More than 60 million people flocked to the live broadcast room to watch this concert, and many topics were on the hot search screen. Not only did Xiao Yang earn a lot of attention, he also won many likes from netizens, establishing a good reputation for himself and the company. positive image.

However, Brother Yang has just come clean, but now he is caught in a new round of public opinion turmoil.