is talking about today is Nissan ARIYA. As Dongfeng Nissan's pure electric all-around flagship SUV, ARIYA inherits Nissan's nearly 80 years of pure electric technology accumulation and 26 years of battery R&D and manufacturing experience. However, its sales performance in the domestic market has always been unsatisfactory! The cumulative sales of Nissan ARIYA in the three months after its launch last year were only 1,205 units, accounting for only 0.15% of the Nissan family and 0.01% of the domestic SUV market, ranking 328th overall.
Entering 2023, Nissan's ARIYA's sales performance is still showing no improvement. The cumulative sales from January to November are only 3,252 units, accounting for only 0.56% of the Nissan family and only 0.03% of the domestic SUV market. Overall ranking is 291st. It only accounts for 0.07% of the compact SUV market, ranking 112th in the single category; sales in November were only 545 units, accounting for only 0.84% of the Nissan family, and only 0.05% of the domestic SUV market. Ranked 227th. It only accounts for 0.1% of the compact SUV market, ranking 86th in each category. It is far from the mainstream best-selling pure electric SUVs of the same level, and has almost no sense of existence!
As Nissan NEXT’s first global strategic model, Nissan ARIYA was officially launched in the Chinese market in September last year and is positioned as Nissan’s all-electric flagship SUV. As an SUV masterpiece on the road to Nissan’s pure electric transformation, Nissan ARIYA comes from the CMF-EV platform, equipped with a 63/87kWh capacity battery, and has a driving range of more than 620 kilometers under WLTC conditions. The appearance of Nissan ARIYA is eye-catching. The exaggerated and domineering V-shaped front face + coupe SUV body are highly recognizable as a brand. In terms of body size, the length of Nissan ARIYA is 4603 mm. The body width reaches 1.9 meters, and the body wheelbase reaches 2775 mm. As a pure electric SUV of the Nissan family, it also has a "large mobile sofa" in the back row, and the second row floor is flat and the space is quite spacious.
Faced with the increasingly fierce price war in the auto market and the strong rise of domestic new energy sources, Dongfeng Nissan finally couldn’t sit still. In February, it officially reduced its price by RMB 60,000, but it still couldn’t sell it! The 2024 600 Plus Nissan ARIYA, as a new high-end model, has a guide price of 237,900, and it is only sold for 177,900 after discounts; the most worth missing is the 2022 two-wheel drive long-range Nissan pure electric ARIYA, the new car guide price 284,800, produced from August to September 2022, CLTC has a battery life of 623 kilometers, and is now only sold for 165,800. The overall price/performance ratio is very high, but it is a pity that no one knows the product! What do you think? Welcome to reply to comments!
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