KRAFTON's game "PUBG: BATTLEGROUNDS (hereinafter referred to as PUBG)" has entered a new heyday since the tenth new map "Rongdu" was first launched on December 6. The Rongdu map shows a region with a harmonious combination of traditional beauty and modern elements, attracting widespread attention from users around the world.
PUBG Rongdu Map has quickly received positive responses from users since its release. After its official launch on December 6, the number of online players increased significantly. On December 10, the highest number of simultaneous online players on the Steam platform reached a peak of 620,000, and it continues to maintain a very high popularity.
Rongdu Map’s large-scale promotional activities include the collaboration between Daniel Wu and Lee Jung Jae, which has aroused enthusiastic responses from users around the world. The promotional film "Glory City" directed by Sam Hargrave depicts the fierce confrontation between "Alpha" played by Daniel Wu and "Beta" played by Lee Jung Jae. "Beta" joined the "Rongdu" battlefield to avenge his brother who was killed by the "Alpha" team, while "Alpha" aims to ensure the survival of the entire team members. The promotional video was released simultaneously through the PUBG official community and global official accounts on December 6, with a total of more than one million views.
To commemorate the launch of Rongdu, PUBG is carrying out various activities. Players can participate in "Rongdu Welcome Gifts", "Receive Your Weapon Skin" and other content through the event page to obtain rewards. In addition, in-game "check-in activities", "Rongdu mission activities" and various community activities are also in full swing.
PUBG Studio Game Development Producer Kim Taehyun said: “Youngdu is a map where the modern city and the traditional past coexist. It has a unique charm. In the first month of the map’s release, users will be able to fully explore and adapt to the new map. We want to give a certain amount of time and then introduce new features and content, changing the main elements of PUBG, such as landing, picking up, survival, etc., to provide multiple choices and a fresh gaming experience."
PUBG Studio Executive Producer PD Jang Taeseok Said: “We sincerely thank the PUBG players who support and pay attention to the 10th map of PUBG. It is because of your love and suggestions that we can continue to develop to this day. In the future, we will continue to go all out to bring interesting content to PUBG players. Game content."
PUBG has strong growth momentum. In November this year, the cumulative sales of PUBG console reached 3 billion US dollars (about 21.3 billion yuan). Based on November this year, the cumulative number of registered accounts exceeded 170.98 million, and the total game time exceeded 21.23261 million hours. In addition, PUBG lowered the barrier to entry and difficulty of getting started by converting to a free-to-play game in January 2022. As a result, new users continued to flow in, maintaining the upward trend. KRAFTON and PUBG Studio plan to re-examine all elements while maintaining the core gameplay of PUBG game, and lay the foundation for future long-term services through optimization and improvement.
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