This article is reprinted from: CCTV News Northeastern red and green flowers and traditional New Year paintings, and the characteristic "Northeast Kangtou" are moved into train carriages. On December 15, the K7041 themed carriage passenger train from Harbin to Mohe, built in the

Northeastern red and green flowers and traditional New Year pictures are moved into the train carriage with the characteristic "Northeastern Kangtou". On December 15, the K7041 themed carriage passenger train from Harbin to Mohe, built in the Northeast folk style, officially set off. This is the first Northeast folk culture themed train running in Heilongjiang Province this winter.

The reporter learned from China Railway Harbin Bureau Group Co., Ltd. that the first Northeast Folk Culture Passenger Train focuses on presenting a warm, pyrotechnic and interactive theme form, pays more attention to atmosphere creation and cultural connotation improvement, and attempts to highlight some sleeper carriages , the dining car has been specially customized. The interior decoration of the car contains theme scenes such as "Northernmost Family", "Welcoming the Harvest" and "New Year's Eve Carnival", adding immersive interactive interpretation and Northeastern farmhouse elements.

As the first immersive Northeastern folk culture experience train in China, tourists can not only experience the "cat winter" life of Northeastern farmers, but also participate in interactive folk performances such as cutting window grilles, performing galaha, making dumplings, and Northeastern Yangko in the carriage. Have fun dressing up in Northeastern flower cotton-padded jackets, fur hats and other special costumes, and taste Northeastern specialty delicacies such as frozen persimmons, frozen pears, old-fashioned sugar balls, sticky corns, etc., as if you are in a Northeastern farmhouse, "touch" the scenery immersively, and feel the taste of the New Year, winter taste. Take a train and pass through thousands of miles of frozen snowfields, enjoy the scenery of the North, swim in the Mohe River in the "North Pole of China", experience the beautiful moment of "splashing water into ice", and change from "looking at the painting" to "the person in the painting". Let tourists’ sensory experience and emotional resonance be fully satisfied.

According to the person in charge of the passenger transport department of Harbin Bureau Group Company, the railway department is actively exploring and trying the market-oriented operation model of tourist trains, integrating into the new track of immersive business formats integrating culture and tourism, cultivating new growth points for cultural and entertainment tourism consumption, and incubating "Katyusha" "Lindu", "Snowpiercer", "Hulunbuir" and other customized brand tourist trains cover multiple categories such as ice and snow tours, red tours, study tours, team building tours, health and wellness tours, etc., and can provide services to tourism enterprise group customers We provide customized services in terms of vehicle body, train number, route, time, etc., and strive to meet the personalized travel needs of tourists. This winter, we will also plan to launch customized check-in trains, Northeast folk style, ice and snow style and other theme carriages based on market and tourist needs, connecting the high-quality tourism resources of Heilongjiang Province and vividly showing the snowy scenery and cultural connotation of Longjiang's ice and snow scenery. , to promote the high-quality development of ice and snow tourism.