On December 9, 2022, the much-anticipated, Asian international Chinese pop singer, film and television actress, and fashion darling Li Yufen (Tia Lee | Lee Yu Fen) new song "Goodbye Princess" MV is finally officially released on YouTube and Weibo Exclusive release! The MV surpassed 2.3 million views within 12 hours of its premiere, breaking the C-Pop song record and achieving unprecedented success. 24 hours after its premiere, the YouTube channel had more than 4.7 million views.
"I'm excited to step into a new chapter in my life and career. This song and MV stem from my experiences along the way, and I believe it's a story that resonates with everyone... especially women. It has always been , We are labeled by society with many labels and bear various stereotypes . Sometimes it makes us afraid to call out our inner strength. Therefore, I hope that the song "Goodbye Princess" can call on women to bravely embrace their hearts , support each other to find their own truth and strength." Li Yufen Tia Lee said.
"Goodbye Princess" single cover
The creative concept and metaphor of "Goodbye Princess"
"Goodbye Princess" is a song that Li Yufen officially bids farewell to the old me. The behind-the-scenes team of the song is very luxurious. What's more noteworthy is that this song is the first Chinese song produced by Grammy-winning producer Swizz Beatz. He has written hit songs for many music legends including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z, etc.
The music video for the song was produced by Los Angeles-based multi-faceted experimental studio, Actual Objects, which has created its unique aesthetic for internationally renowned brands and artists such as Nike and Travis Scott. The MV takes the popular fantasy world as the background and adopts the style of Cyberpunk. It depicts Li Yufen's transformation from an idol like a protected animal to an independent woman.
If animation means the past, and photography represents the present, combining the past and the present will create the future. At the climax of the whole project, I hope to bring you to this surreal, far-future sci-fi world, in an environment full of wonders Say goodbye to the past in the scenery, and embrace the future together."
The future science fiction world in "Goodbye Princess"
Clever prelude layout of "Goodbye Princess": more than 100 million views in a month
Just last month, "Goodbye Princess" "Princess" launched a grand publicity plan. The six-episode animated story subverts the "Princess" fairy tale, telling the story of Li Yufen's mental journey on the road of acting, as well as her ultimate transformation and growth. The whole project combines animation, music, fashion photography, virtual and other major elements, which can be said to be unprecedented. So far, the animation has accumulated over 100 million views on major social platforms, and has been described as the most successful promotional campaign in the history of C-Pop artists.
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