Duchuang/Shenzhen Commercial Daily reporter Li Dan
Reporter learned from the Baoan District Investment Promotion Agency that Baoan issued a total of 60 million yuan in consumer coupons on the basis of the 100 million yuan car purchase subsidy recently launched to help citizens at the end of the year Buy buy buy at the beginning of the year. Among them, the first round of consumer coupons will be issued simultaneously on the three major platforms of UnionPay, Alipay, and Wechat at 10:00 on December 30.
According to reports, the distribution of consumer vouchers is only a part of this shopping festival. During the period from December 2022 to February 2023, in addition to stimulating consumption vitality in the form of "real money", the organizer is using the end of the year and the beginning of the year as a selling point. Linking key business circles, enterprises and industry associations in the zone, focusing on hot spots such as the World Cup, year-end Chinese New Year consumption, night-time consumption, and automobile consumption, held special themed activities to showcase new consumption scenes in Baoan, spread new consumer brands in Baoan, and ignite the end of the year in Baoan. The city-wide consumption boom in the Spring Festival has made Bao'an a new highland for consumption in the Bay Area.
60 million consumer vouchers "big gift package" is coming
It is reported that the theme of this consumer voucher is "Tesco Bao'an, Enjoy Life", with a total amount of 60 million yuan. It will be issued in four rounds. Consumers will start at 10 o'clock on December 30 Log in to Cloud QuickPass , Alipay and WeChat APP every Friday to participate in the activity. A total of 15 million yuan will be distributed in the first round. The consumption coupons will be valid within 7 days from the date of collection, and the accumulated funds that have not been used after the expiration date will be rolled over to the next round of distribution.
The denominations of the consumption coupons are divided into "over 100 minus 30", "over 200 minus 60", "over 500 minus 150", "over 1000 minus 300", "over 1000 minus 800". Citizens who have grabbed the coupons can go to the offline merchants participating in the activity in in Baoan District to spend within 7 days from the date of receipt. It should be noted that each user can only receive 1 consumer electronics coupon package per round on each platform.
According to the introduction, this consumption coupon is applicable to offline consumption in physical stores within the scope of Bao'an District, and enterprises in the retail, catering and accommodation industries that actually operate in Bao'an District can use it if they meet the conditions.
The 100 million yuan car purchase subsidy activity is in full swing
The two-day auto expo ignited a new scene of outdoor consumption in Baoan; on the night of the World Cup decisive battle, the economic atmosphere of the carnival night in Baoan District was full... as one of the "troika" , Consumption is connected to citizens' life at one end and economic development at the other end. Since the beginning of this year, Bao'an District has carried out several rounds of consumer coupon issuance activities, including special sessions for promoting consumption by cars and special sessions for cultural and tourism consumption. Reporter
learned that at present, Bao'an District's "Tesco Loves Cars, Enjoys Life" automobile consumption promotion activity is also in full swing. On December 9, Bao'an District took the lead in launching the "Tesco Love Car, Enjoy Life" car consumption promotion activity, and allocated 100 million yuan to subsidize car buyers.
Individual consumers who purchase new energy vehicles or new fuel vehicles with emission standards above "National Six" at participating auto dealerships in Baoan District, and complete registration at the Municipal Public Security Bureau Traffic Police Bureau, may Apply for subsidies.
It is understood that this car purchase subsidy is divided into four levels according to the price of the car purchase invoice, with a maximum of 20,000 yuan. Eligible consumers can also apply for the "old-for-new" car purchase incentive in Bao'an District at the same time, with a maximum subsidy of 25,000 yuan per person. The
event will last until January 31, 2023, the amount is limited, first come first served.
The shopping festival opens the mode of buying it at the end of the year and the beginning of the year
This shopping festival, in terms of time span, will last until the Spring Festival of 2023, which coincides with the peak consumption season at the end of the year and the beginning of the year. The key business districts in Bao’an District take this as a node to launch “new” blockbuster activities one after another, and to create a new scene of charming check-in consumption in Bao’an in 2023 through various beauty and Chen tour activities. For example, Happy Harbor joins hands with Popeye to create the most A joyful super-burning paradise; the star wish guardian group flashed in Yifang City, attracting citizens to check in one after another... The issuance of coupons this time is in line with the peak consumption season at the end of the year and the beginning of the year, which further stimulates consumption in offline physical stores and makes consumption in Bao'an District more vibrant. The "tentacles" reach the line directly, stimulating consumer demand in a targeted manner.
Next, the series of activities in January 2023 of "Enjoy Bao'an Shopping for the New Year" will bring more surprises to the public, including "Chao Qi Bao'an Reborn" Outlets New Year Fashion Show, "Beauty in Bao'an Tide" "Fun New Year" newSpring trend exhibition, "New Year's Taste Bao'an, welcome to buy and welcome the spring" New Year's carnival shopping, etc.
At the same time, the major online celebrity business districts in the district will also combine Chinese New Year, Lantern Festival and other festivals to create a New Year atmosphere and a New Year consumption boom in the whole district through New Year carnival shopping activities such as Guochao New Year’s Market, Wanwei New Year’s Eve Dinner, and New Year’s Lucky Bags .
In recent years, Bao'an modern commercial district has accelerated its development, actively promoting the construction of urban complexes, large shopping centers, and characteristic commercial streets. At present, there are 103 large-scale commercial and supermarket outlets (including shopping centers) with an area of more than 5,000 square meters in the whole district, and the multi-level modern commercial pattern has begun to take shape.
Currently, focusing on the construction of Shenzhen as an international consumption center city and implementing the development strategy of "422133" in the whole region, Bao'an optimizes the commercial space layout of the whole region relying on the current situation of commercial network layout. By creating a high-quality landmark business district in Baoan Central District, cultivating and constructing a central business district in western Shenzhen, and constructing five first-class commercial and consumer districts, it will guide the moderate and balanced development of the business district and improve the regional commercial level.
review: Yu Fanghua
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