Introduction
Today I will talk about the protagonist Haidilao Zhang Yong admires: Dai Shengyi, the founder of Wang Pin Steak. Wangpin Steakhouse has more than 400 directly-operated restaurants across the country, and the turnover reached 4 billion yuan two years ago! The executive turnover rate of Wangpin is less than 1%, which is lower than that of Haidilao, which has the highest "employee loyalty"!
Dai Shengyi once summed up a sentence: If you feed your employees, you will usher in a flock of sheep! If you feed your employees meat, you will usher in a pack of wolves! Zhang Yong, the boss of Haidilao, once said: In the world’s catering industry, there are only two companies that are worthy of being first-class. One is McDonald’s, and the other is Wang Pin.
27 years ago, Dai Shengyi, the founder of Wang Pin, failed 9 times to start a business, and his debt was as high as 160 million! A friend loaned him 2 million to repay his debts, which almost broke up his wife and children. When
finally started his tenth business, he pooled together 2.7 million yuan to open a steak restaurant, turning himself into a billionaire industry giant!
Food Wang Pin Formosa Steak
Wang Pin wins in talents, the employee turnover rate is less than 5%
As a chain restaurant company, the expansion of stores and the cultivation of talents are naturally the key to development. Many chain brands that flourished for a while only blindly pursued the number of stores, and the lack of talents in the later stage eventually made them fall into the sand.
According to statistics, Wang Pin's employee turnover rate is less than 5%, and the turnover rate of store managers, chefs and above management employees is even lower than 1%, which is in stark contrast to the current situation of the industry where the turnover rate remains high. In 2013, among the "Taiwan College Students' Most Desired 1,000 Enterprises" selected by Taiwan's "Common World Magazine", well-known enterprises such as Wangpin surpassed Uni-President, Google, and ranked first.
The waiter picks up the steak dinner and salmon dinner
Dai Shengyi uses a profit-sharing system that captures the characteristics of human nature
"Profit sharing motivates employees to fight, effectively retains talents, and employees also consciously position the company to save costs and maximize profits " Dai Shengyi, chairman of Wangpin, who has neither chef training nor catering management experience, learned the way of management from the dolphin jumping through the fire hoop - a benefit sharing system that grasps the characteristics of human nature.
1, all employees dividends . The dividends of
Wangpin are not distributed at the end of the year, but "instant rewards, shared immediately". Every month, 33% of the profits will be taken out and shared with the employees of the store next month.
2, employee stock ownership.
As long as the management personnel who have worked in Wangpin for one year, whether they are store managers, chefs or above managers, can join the employee stock ownership plan. The product went public in 2011, and more than 200 employees became multi-millionaires!
3, humanistic care welfare
If 6 internal funds are set up, as emergency aid for colleagues or scholarships for employees’ children, female employees can take menstrual leave without a leave form, pregnant women can report to the store manager when they are unwell, and they can go home and rest, etc. to take care of employees The starting point of all the plans is "she is a family member, and this is what taking care of a family member should have."
4. Colleagues are like family
Dai Shengyi does not want his family members to become "those who can only work and make money", so he asks everyone to count and evaluate "how much they have invested in their own health and quality" every month, so as to encourage employees to pay attention to things other than work affairs. There are also a series of rich and colorful activities inside Wangpin: on-the-job education and training for employees, regular dinners for employees, annual tourism, everyone can sing corporate songs, and elite study tours...
Yi Yanwu, chairman of Taiwan Wangpin Group at the end of the year To please the employees
If I treat the employees well, the employees will treat the customers well
There is a saying widely circulated in the catering industry, "Chinese food service depends on Haidilao, and Western food service depends on Wangpin". We should understand: service enthusiasm from the heart of employees is the greatest guarantee of service quality. And as the boss of the enterprise, we pay attention to and respect the employees, and the employees will treat customers well and serve them well. Only high salary can promote high performance, and high performance brings high income. This simple truth has been confirmed in Haidilao, Fat Donglai, Huawei , and the rest is how to do it? If you want to know the specific methods of designing incentives, you can consult Mr. Qiao Mu by private message.
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