Every reporter: Dong Tianyi Every editor: Sun Lei
On December 12, local time, when the U.S. stock market closed, the stock price of Tesla (TSLA) fell 6.27%, and its latest market value fell to US$525.859 billion. The market value evaporated about 35 billion U.S. dollars (about 244.2 billion yuan) overnight, falling to the lowest since November 2020. Since the beginning of this year, Tesla’s stock price has fallen by more than 54%. After the
stock price fluctuated sharply, Tesla CEOElon Musk (Elon Musk)'s throne as the world's richest man was also shaken. On December 13, the latest data from the "Forbes" rich list showed that Musk had lost his position as the world's richest man and was replaced by Bernard Arnault, chairman and CEO of Louis Vuitton's parent company. beyond.
Image source: Visual China
According to US Securities and Exchange Commission (SEC) documents, Bernard Arnault owns more than 60% of the voting rights of the LVMH Group through holding companies and family trusts. Bernard Arnault is worth $186.2 billion, according to Forbes, while Musk's current net worth is $181.3 billion. In fact, Musk has been occupying the top spot on the Forbes rich list since September 2021 when he overtook Amazon founder Bezos to become the world's richest man. But compared to the peak of about US$320 billion in November 2021, Musk's worth has now shrunk by more than US$135 billion (about 940 billion yuan).
Regarding this, some netizens said: “It’s only a few billion dollars short.” Some netizens left a message and joked: “With a monthly salary of 3,000 yuan, I have already begun to worry about how life will be for Musk after he loses his position as the richest man.”
picture Source: Sina Weibo
Image source: Sina Weibo
It is worth mentioning that, on the eve of Tesla's stock price " diving ", Musk published a message to "friend" Lucid Motors (LCID) through personal social media latest view. Musk hinted in his reply that Lucid Motors (hereinafter referred to as Lucid) may not be far from closing down. The
incident stems from a Business Insider report revealing an email from Lucid that included an extremely aggressive tactic the company implemented to keep customers from canceling reservations for its Lucid Air electric sedan.
reported that the number of reservations for the Lucid electric car dropped from 37,000 in the second quarter to 34,000 in the third quarter. The company believes that this is because some reservations have been delivered, but some customers have canceled their reservations. Lucid said in the email that "every customer cancellation is a failure for us," and outlined a very aggressive strategy to avoid "failures," such as requiring employees to call customers up to 14 times to prevent Order cancellations, or emails to prevent users from unsubscribing in order to achieve sales targets.
In this regard, Musk said that this radical approach is a terrible signal for the company, and said that Lucid "they are not long for this world (They are not long for this world)".
Image source: Visual China
In fact, Lucid has a deep relationship with Tesla. According to public information, the company was founded by former Tesla executives and board members and is now led by Peter Rawlinson (Peter Rawlinson), a former chief engineer at Tesla and known as the "father of Model S". ".
And this is not the first time Musk has "ridiculed" Lucid. Earlier this year, Musk publicly said that two electric vehicle startups, Lucid and Rivian, were "going bankrupt."
In August this year, Lucid released its financial report for the second quarter of 2022, showing that its revenue for the quarter was US$97.34 million, far lower than the US$147.5 million Analysts average expectations. What's more, the company delivered only 679 electric vehicles in the second quarter of this year, prompting Musk to joke: "I have more children than they produce cars." The company's production forecast was lowered to 6,000-7,000 vehicles, while its production guidance range earlier this year was 12,000-14,000 vehicles. This is the second time the company has lowered its production target this year.
Although it is not uncommon for Musk to "mock" other car companies, as competitors launch more and more affordable models, Tesla's dominance in the electric car market may be weakening. On November 30, a report released by S&P Global Mobility (hereinafter referred to as , S&P ), an automotive industry research organization, showed that as of the third quarter of 2022, Tesla's newly registered electric vehicles in the United States The market share of is about 65%, a decrease of 6 percentage points compared with the same period last year, and a decrease of 14 percentage points compared with 2020; S&P predicts that by 2025, the number of electric vehicle models in the United States will increase from the current 48 to 159 models, and Tesla's electric vehicle market share will drop to less than 20%.
Image source: Visual China
It is reported that in the ranking of electric vehicle registrations in the first three quarters of this year in the United States, the Ford Mustang Mach-E ranked third, and it is the only non-Tess among the top five best-selling electric models pull models. Followed by other brand models are Chevrolet Bolt and Bolt EUV, Hyundai Ioniq 5, Kia EV6, Volkswagen ID.4 and Nissan Leaf. On the other hand, Tesla's market share in China is also facing a "crisis" of gradual shrinking. According to data from the Passenger Federation, from January to September this year, Tesla achieved a market share of 8.2% with a cumulative delivery of 318,000 vehicles. However, as of November this year, Tesla China has delivered a total of about 398,000 vehicles, and its market share has dropped to 7.9%. In contrast, BYD's share in the domestic new energy vehicle market has shown a rapid growth trend, and its market share has reached 31.3% in the first 11 months of this year. According to the plan, Tesla's annual delivery volume this year will achieve a 50% increase on the basis of approximately 936,000 vehicles delivered in 2021. This means that Tesla's global delivery volume is expected to reach more than 1.4 million vehicles this year. However, Tesla CFO (that is, chief financial officer) Zachary Kirkhorn said frankly that the company's annual delivery growth rate this year is expected to be slightly lower than 50%. Tesla is expected to hit 1.3 million deliveries in 2022, up 33% from last year, according to a new study from Wedbush Securities.
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