On the morning of July 19th, the high-end daily chemical industry scale exceeds 100 billion, the cosmetics industry scale exceeds 80 billion, and the cosmetic output value exceeds 40 billion in Huangpu District and Guangzhou Development Zone. The first phase of the project (Area D) was capped, and the South Beauty Valley Exhibition Hall was opened.
Guangzhou Development Zone Management Committee Second-level Inspector Sun Xuewei, Guangdong Provincial Bureau of Industry and Information Technology Industrial Internet Division Director Yi Xianhui, relevant functional bureaus of Huangpu District, Development Zone Investment Group, China Power Construction Kunming Institute, Hydropower Sixth Bureau, and From the Institute of Industrial Technology of Zhejiang University, China Medical Insurance Chamber of Commerce Cosmetics Branch, Guangdong Cosmetic Association, Guangzhou Institute of Microbiology, Huangpu District Cosmetics Association and other authoritative organizations and Marubi, Uniasia, Rhine, Jordanes, Ba Wei, Xu Zhuang, Beauty Representatives of dozens of well-known beauty companies including Zhongshang, Zhongshang and Zhongcaoji attended the event.
, with the goal of "creating an internationally renowned beauty industry landmark and an internationally renowned beauty brand gathering place", is the first beauty industry park developed and operated by a state-owned enterprise in the district. It is the first in the country to launch the "10 Beauty Valley Articles", tailor-made support policies for cosmetics, new raw materials, and new efficacy registration and filing for beauty companies. "And many other favorable policy benefits will promote the high-quality development of China's beauty industry and bring China's beauty to the world stage.
Huangpu District and Guangzhou Development Zone will continue to explore the combination of government, industry, academia, research and application, support beauty companies through industrial policies, industry forums, industry planning, industry funds, etc., and strive to cultivate leading beauty companies with an annual operating income of more than 10 billion yuan by 2024. There are 2 to 3 enterprises, and 1 to 3 enterprises in the district with more than 5 billion yuan.
Bigger and stronger beauty economy of 100 billion
"Trillion-trillion manufacturing" linked with "trillion-trillion state-owned assets" It also gathers a group of innovative entities that integrate biological science and technology with beauty products, 62 licensed cosmetic manufacturers, more than 400 cosmetic trading companies, and beauty and health companies with a registered capital of more than 100 million yuan. The ratio exceeds 30%, including a large number of leading beauty companies such as Procter & Gamble, Amway, Blue Moon, Marubi, Uniasia, and Jordanes, which have a good industrial foundation and industry-leading effect.
At the same time, a number of well-known professional testing institutions at home and abroad, including Guangdong Drug Inspection Institute (GDIDC), have settled in to provide product testing services for beauty companies, and issue testing reports recognized at home and abroad, which has influenced the industry in recent years. The power continues to expand.
, especially after the district proposed the deployment of the beauty and health industry in May 2020, it has promoted the supply of high-quality resources and precise policy support from the aspects of industrial agglomeration, platform construction, and policy support. The "Ten Beauty Valley" policy and implementation rules with a maximum amount of 50 million yuan for a single support project have attracted the attention of a large number of beauty industries at home and abroad, especially the rent subsidy for production houses, new raw material registration and filing incentives, and marketing expense subsidies, etc. A number of enterprises have invested and settled down, producing a significant policy-pulling effect. According to
, the Southern Beauty Valley, which has ushered in the project cap, will not only become a park carrier for the rapid development of beauty and health companies, but also become a "power source" that enables the beauty industry to become bigger and stronger.
"We will make every effort to promote the solid implementation and full flowering of industrial policies, industrial forums, industrial planning, industrial funds, etc., so that the construction of industrial ecology and the construction of industrial platforms go hand in hand." Chairman of Guangzhou Development Zone Investment Group (referred to as "Kaitou Group") Zhang Xiaozhong said that Kaitou Group is the only regional state-owned enterprise in Huangpu District and Guangzhou Development Zone that focuses on beauty and health Under the guidance and promotion of the government and the relevant functional departments of the district, a ten-year master plan for the industrial development of the Southern Beauty Valley has been researched and compiled.
will vigorously promote the construction of core parks and at the same time carry out cluster operation services, including setting up a research group in cooperation with a well-known industrial political research team, and has completed the research and preparation of the ten-year master plan for the industrial development of Southern Beauty Valley; cooperate with well-known industrial capital institutions to establish The Southern Beauty Valley Industrial Investment Fund with a scale of about 650 million will be released in the near future; it will gather well-known beauty companies in the region to jointly build a regional beauty industry brand, and will release the region's first industrial package - the Southern Beauty Valley co-branded product; Prepare the country's firstThe group standard of "General Principles of Cosmetics and Pure Beauty", to give full play to the leading role of industrial clusters in industry standardization and system construction; to apply for the demonstration unit of digital transformation of the beauty and daily chemical industry cluster in Guangdong Province, and to promote the digital and intelligent development of beauty, etc.
proposed four "trillion-trillion" plans in Huangpu District, including "trillion-trillion manufacturing" and "trillion-trillion state-owned" plans. As one of the eight major industries, the beauty and beauty and health industry is building a professional, modern and international beauty and health industry cluster with "Southern Beauty Valley" as the core to become bigger and stronger.
Design and plan one core, two cores and multiple parks
The beauty industry "goes upstairs" to take the road of high-quality development In recent years, in response to the shortage of industrial land, Huangpu District has proposed to create an intensive development land "Huangpu" model - efficient use of land to create a southern beauty valley industrial cluster with 100 billion output value, 10 billion investment, and 1 million volume, which is Huangpu District. Another practice of the road of quality development.
According to reports, when planning the core park of Nanfang Meigu, Huangpu District and Guangzhou Development Zone actively responded to the call of the state to enter the park and move upstairs, and changed the former beauty companies' factories to low-rise buildings and low-level land use. Through a large number of on-the-spot investigations and company visits, a new paradigm for the beauty industry has been launched: planning from the future development trend of the entire industry, focusing on the chain length + chain owner for layout, and combining supplementary chain + strong chain to attract investment; each phase of the park is A small ecology covers the complete industrial chain and service chain from raw material formulation, R&D and production, inspection and testing, exhibition and transaction; one building is one industrial chain, which meets the functional purposes of R&D, production, office, supporting services and warehousing. The project currently capped by
is a C-shaped factory building of about 260,000 square meters in the D area of the first phase of Nanfang Meigu, which is tailored to the needs of the cosmetics industry. ;Single-layer area of 2000-8000㎡, single-layer length 87m, width 42-400m, column spacing 8-10m, can be equipped with fully automatic, fully intelligent ultra-long span production lines, and can also build clean workshops to meet the needs of cosmetics from research and development to production The quality requirements of the whole chain for the production environment.
The company representatives and industry guests who participated in this capping event expressed their appreciation for the high standards of the factory. Clustering and collaborative development are the industry trends. Beauty industry parks like Meigu are a better choice for companies to settle in.
"Southern Beauty Valley is the largest industrial park project we have undertaken in Guangzhou. It uses BIM technology to drive refined design and digital means to promote scientific construction management. The main structure of Area D with a total construction area of 295,000 square meters is capped on schedule." Nanfang Feng Junlin, chairman of the Kunming Institute of China Power Construction Group, the constructor of the first phase of the Meigu project, said that he will strive for early delivery with guaranteed quality and quantity, and hopes to build a better property carrier for beauty companies as soon as possible.
The Southern Beauty Valley, which is currently being constructed in stages, is a high-standard design of "one core, two centers and multiple parks". Multiple suitable plots are selected for positioning, staged planning, and staged development; combined with science, urban renewal and inefficient plots are promoted. To improve quality and efficiency and other work requirements, put modern concepts and embroidery skills into the planning, construction and management of the Southern Beauty Valley Industrial Cluster.
Southern Beauty Valley Phase I, as a prototype project of a new paradigm for the beauty industry, is accelerating the construction speed and striving to provide a better platform for the high-quality development of the beauty industry as soon as possible.
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