The beauty economy continues to be popular, and the beauty industry is developing rapidly
As the saying goes, everyone has a love for beauty. With the rapid economic development and the improvement of people's living standards, skin care products and cosmetics have become national necessities. In 2020, my country has become the second largest consumer of cosmetics in the world. It is estimated that by 2025, my country will become the world's largest cosmetics consumer market, reaching a scale of trillions.
The beauty industry market scale is expanding year by year. According to Euromonitor statistics, from 2015 to 2020, the market size of skin care products and cosmetics in my country is increasing year by year. In 2020, the market size of skin care products will be 270.1 billion yuan, with a five-year compound growth rate of about 11%. The cosmetics market size is US$73.2 billion, with a five-year compound growth rate of about 11%.
The number of beauty-related companies is increasing rapidly. According to the data of the State Food and Drug Administration, as of January 2021, there were more than 87,000 registered and filed entities of various types of cosmetics in my country, with nearly 1.6 million valid registered and filed products.
As of the end of June 2021, there were 5,657 cosmetic manufacturers nationwide, of which Guangdong Province had the largest number of cosmetic manufacturers, reaching 3,093, accounting for about 55%; followed by Zhejiang Province with 574, Jiangsu Province with 327, and Shanghai There are 234 in the city, 111 in Fujian and 107 in Shandong.
Source: "Statistical Report on Drug Supervision and Administration (Second Quarter 2021)" of the State Food and Drug Administration The development of clusters is becoming stronger and stronger, and some "Beauty Valley" industrial clusters have appeared in cities with the most economic and technological strengths all over China, leading the local beauty industry to high-quality development.
First of all, from the east, in 2015, Fengxian District of Shanghai began to build the "Oriental Beauty Valley" beauty and health industry system; in the same year, the "Beauty Town" in Huzhou City, Zhejiang was also officially introduced to the world in Paris, France; Since then, in 2018 and 2019, Guangzhou Baiyun District and Huadu District have announced the development plan to build "Baiyun Meiwan" and "China Meidu"; in 2020, Guangzhou Huangpu District and Development Zone will jointly announce that they will build The "Southern Beauty Valley" industrial park is aimed at benchmarking Shanghai's "Oriental Beauty Valley"; in the western region of my country, in November 2020, the "Western Beauty Valley" located in Tongliang High-tech Zone, Chongqing also officially landed, with the goal of building a high-end Beauty and cosmetics industry cluster; in May 2021, the release of Beijing's "Future Beauty City" development plan filled the gap in the beauty industry cluster in northern my country.
From the perspective of geographical distribution, my country's east, south, west, and north four directions have been deployed in beauty industry clusters, which means that the national beauty industry will enter a period of rapid development of industrial clusters.
is located in four directions of east, west, north, south, south, east, and west. Interpretation of typical beauty valley cases in China business card. In November 2015, Fengxian District officially proposed the construction of Oriental Beauty Valley, further integrating the existing industrial bases such as beauty cosmetics, biomedicine, , etc., focusing on small land occupation, strong investment, high output, and well-developed beauty health industry. The industrial sector covers an area of 5.95 square kilometers, the former Shanghai Fengxian Economic Development Zone Biotechnology Park has been upgraded to become the core area of Oriental Beauty Valley.
In just one year, Fengxian Dongfangmeigu has achieved a total output value of 18.01 billion yuan and a tax revenue of 2.4 billion yuan. In 2016, although the average production tax per mu of industrial land in Fengxian District still did not exceed 100,000 yuan, the average production tax per mu of related industries in Dongfang Meigu reached 1 million yuan.
Oriental Beauty Valley is not just a park in the physical sense, but an example of The power of the whole region, through the coverage of the whole region, the integration of all functions, the support of the whole industry, and the service of all elements, realize the "urban industry ecosystem" of "the beauty of the whole region". Its typical feature is the combination of virtual and core, which makes it more flexible and flexible in the construction and development of the park.
is based on the complete layout of the beautiful and healthy industry chain and the attractiveness of its advantageous brands. There are more than 2,220 companies here, of which more than 700 are real companies, including domestic conscience Pechoin , Jialan, Shangmei, foreign OEM giant Intertek , COSMAX, Nu Skin, industry leaders Hehuang, Kaibao, Laishi and other domestic and foreign cosmetics brands, forming a development trend of "every four masks in the country come from Oriental Beauty Valley". The categories of the beauty and health industry are also constantly enriched. Well-known brands such as Guangming, Dashanhe, Fengke, and Chenguan Dairy have entered the market, and the world's most famous fashion magazine WWD has also officially settled.
Today, Oriental Beauty Valley has become an independent industrial ecosystem model for China's beauty and health industry. According to the "14th Five-Year Plan" of Oriental Beauty Valley in April 2021, Dongfang Beauty Valley plans to form a 100 billion scale industry by 2025. In the future, we will see Oriental Beauty Valley start from the cosmetics capital of China and move towards the world capital of cosmetics industry.
Case 2: Guangzhou Southern Beauty Valley
Guangdong Province occupies half of China's beauty industry. Compared with the international trend of Shanghai beauty brands, Guangzhou beauty brands are more localized and have a more complete production chain. Baiyun District , Guangzhou Development Zone , Huadu District and many other places compete for beauty industries, and Meiwan, Meidu and Meigu are emerging one after another.
benchmarked Oriental Beauty Valley, Huangpu District, and Guangzhou Development Zone established Southern Beauty Valley. The total area of the project is about 370,000 square meters, and the total construction area is about 1.72 million square meters. The total construction area of the first phase is about 1 million square meters, of which the start-up area is 280,000 square meters. It will be put into use at the end of 2022 and completed in 2023.
Southern Beauty Valley covers four characteristic beauty industry parks, gathering two major industrial clusters of high-end intelligent manufacturing, high-end R&D, and business offices in the beauty industry. , using cutting-edge technologies such as nanotechnology and health big data to form a 100 billion industrial cluster covering the complete industrial chain of raw material formulation, R&D and production, inspection and testing, exhibition and trade, and create a new landmark of the international health and beauty industry.
At present, the output value of cosmetics industry in Huangpu District and Development Zone of Guangzhou has exceeded 40 billion yuan, accounting for about 52% of Guangzhou City. A large number of leading beauty companies such as Asia and Jordanes have gathered, which has a good industrial foundation and industry-leading effect.
Case 3: Meigu in western Chongqing
At the end of November 2020, the "Western Meigu" project was signed and started.
"Western Beauty Valley" has a planned land area of 8,000 mu, closely following the high-end beauty and cosmetics system, building a high-end beauty and cosmetics industry cluster, and vigorously developing the natural traditional Chinese medicine extraction cosmetics industry, covering research and development, production, packaging, sales and brand planning, inspection and testing, Display experience, new product promotion, network communication and other industrial chain links, and build the largest beauty industry cluster in western China integrating R&D, production, inspection and testing, and sales.
At the end of April 2021, the Wanyang Zhongchuang City Investment Center in the Western Meigu project was officially put into use. The
project has a total investment of 11 billion yuan and a total land area of 3,000 mu. It will develop a 2,000-mu intelligent manufacturing industrial park and a 1,000-mu beauty smart valley industrial park respectively. A green smart industrial park integrated with smart park management. After
West Beauty Valley, it will make up for the shortcomings in the development of the beauty industry in western China, and promote the high-quality development of Tongliang and beauty industry.
Case 4: Beijing Future Beauty City
At the end of May 2021, Changping DistrictThe government announced that it will deploy a "beauty economy" in skin care, medical beauty , color cosmetics, inspection and other fields, vigorously develop the beauty and health industry led by cosmetics, and create a "future beauty city" in Beijing, a highland of 100 billion beauty industry. . This is not only the only cosmetics industry concentration area in the capital of my country, but also the first government-led cosmetics industry cluster in the northern region.
in Changping District will take the Beijing Beauty and Health Industry Innovation Demonstration Base as the carrier, focusing on six major fields, including plant-specific resources cosmetics, customized production pilots, and new cultural and creative beauty, to accelerate the promotion of element aggregation and project implementation.
At present, Changping District has researched and formulated the master plan of "one core, two parks, and four highlands" for the development of the cosmetics industry:
"One core" is the "core area" of scientific and technological innovation in the beauty and health industry, and will rely on the Zhongguancun Life Park and surrounding areas. Build a R&D headquarters-type park, and focus on building four public service platforms for basic research, achievement transformation, R&D experiments, and inspection and testing around the beauty and health industry;
"two parks" are to fully build Xiaotangshan Beauty Intelligent Manufacturing Park and Xiaotangshan Beauty Innovation Park ;
"Four Heights" is driven by the construction of "one core" and "two parks", making Changping District the source of Jingyan innovation, the starting place of Jingyun national makeup, the incubation and breeding ground of Jingpin products, and the main position of Jingcai Zhizhi.
Not only that, the Changping District Government will also open up the entire industrial chain of "industry-university-research-inspection use", and is committed to building Changping into a "future beauty city" with international influence.
The beauty industry is a national game of chess, and collaboratively promotes high-quality development
There is no doubt about the advantages of industrial clusters in integrating resources and improving efficiency. The above-mentioned beauty industry clusters also cooperate with each other to achieve coordinated development. For example, "Western Beauty Valley" is Chongqing Tongliang District and Guangzhou Development Zone. One of the important projects in the "Strategic Cooperation Framework Agreement" jointly signed, and at the "Oriental Beauty Valley" International Cosmetics Conference held in November 2020, Hou Juncheng, chairman of Proya Group, also said, " Proya The 'beauty town' where it is located will join hands with 'Oriental Beauty Valley' to learn from each other's strengths, integrate resources, and work together to promote the development of the integrated and beauty and health industries in the Yangtze River Delta. "
In the past 20 years, China's beauty industry has developed rapidly, and has undergone industrial transformation and upgrading from simple and extensive to leading technology and large-scale development. "A flower can not dress up a beautiful spring", many beauty industry clusters across the country. Formed, in line with the development of the times and the momentum of industrial development, the beauty industry will usher in a booming scene of "national flowering" in the future, which is conducive to promoting the high-quality development of the industry.
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