Fujian is known as "Gallery of Mountains and Seas, Paradise on Earth". The provincial party committee and the provincial government attach great importance to the development of the cultural tourism economy. The 11th Provincial Party Congress will list the cultural tourism economy as one of the "four major economies". Bigger, stronger and better cultural tourism economy”. The whole province bears in mind the general secretary's entrustment, adheres to the people-centered, focuses on improving efficiency, efficiency, and efficiency, and accelerates the promotion of high-quality development of the cultural and tourism economy, so that the cultural and tourism economy will become a The new engine, new kinetic energy and new vitality of our province's economic development. The construction of a strong cultural province and an all-for-one eco-tourism province has been solidly advanced, and the people's sense of cultural and tourism acquisition and happiness has been significantly enhanced.
At the beginning of October in Bamin, the temperature is still hot. Hotter than the weather is the enthusiasm of the masses to participate in cultural activities and travel. More than 300 theatrical performances, 263 tourism-themed activities, 257 mass cultural activities, 128 preferential measures... In the past National Day holiday, our province has coordinated cultural tourism activities, epidemic prevention and control and other work. The tourism market is booming in both supply and demand, with a total of nearly 30 million tourists and a tourism revenue of over 21.2 billion yuan.
During the National Day, all parts of the province will stimulate consumption vitality by holding online consumption seasons, issuing consumption coupons, and discounts on scenic spot tickets, so that the achievements of cultural tourism development can benefit more ordinary people. According to data from
, the number of hotel accommodation bookings in the four cities of Fuzhou, Xiamen, Zhangquan and Zhangquan during the National Day period increased by more than 100% year-on-year. On the list of the top ten "new local tourism destinations" released by Ctrip during the National Day holiday in 2022, Quanzhou , Putian , Nanping took the top three, and the increase in the number of peripheral tour orders was as high as 463% and 415% respectively. % and 228%.
Charm of mountains and seas,
Cultural tourism economic development breakthrough and upgrade Photo by Lin Yingshu
At about 9 am on July 31st, at the Aoqian Pier in Pingtan, the sky was clear and blue, and the sea was abundant. On the blue sea, the blue and white wide-body cruise ship "Haitan No. 1", loaded with more than 290 tourists, slowly left the pier.
On the same day, the province's first cross-city and cross-island marine tourism route, "Fu to Fulai", made its maiden voyage in Pingtan.
A ferry ticket, one end leads the Haitan Tianshen on Pingtan Island, and the other end connects Mazu on Meizhou Island Tianhou, which opened the prelude to the new pattern of maritime tourism in our province.
"Sunshine, beach, waves, and cacti are our dream travel and life scenes." Tourists who participated in the maiden voyage competed to take pictures on the deck and send them to the circle of friends. Guided by the culture of "Fresh Fujian" and "Fu", our province has continuously expanded the coastal tourism industry chain by integrating diverse marine cultural tourism resources, with seven coastal leisure demonstration areas and five coastal tourism boutique routes, building a new pattern of tourism development in Fujian. .
Relying on G228 Coastal Scenic Road, Fuzhou-Xiamen High-speed Railway and Xiamen Cruise Home Port, our province has basically formed a coastal tourism industry system with shared resources and complementary advantages for sightseeing, leisure and vacation. Coastal tourism has become an important starting point to help the city develop a new window, a new stage for cultural innovation, a new space for leisure consumption, and a new highland for industrial upgrading, and jointly paint a new picture of high-quality development of Fujian's cultural tourism economy.
The cultural tourism economy needs to develop, and the project is the support. "We use the 1,160-kilometer Wuyi Mountain National Forest Trail as a series to connect the mountains and rivers, ancient post roads, ancient villages and other historical and cultural relics in 15 counties (cities, districts) along the line to show the charm of 'mountain'; We will also rely on the G228 National Highway in Fujian to integrate the cultural and tourism resources of various coastal cities, and create a 1,250-kilometer-long coastal scenic road, showing the style of 'sea' and giving full play to the unique charm of mountains and seas in Fujian."The relevant person in charge of the Provincial Department of Culture and Tourism said.
In order to further expand, strengthen and optimize the cultural and tourism economy of Fujian Province, the provincial party committee and the provincial government have successively issued the "Fujian Province Action Plan for Promoting the High-quality Development of the Cultural and Tourism Economy (2022-2025)" and "About Promoting the High-quality Development of Tourism". Opinions" and a series of policy measures, put forward the goal of building a strong cultural province and an all-for-one eco-tourism province, and implement 33 measures in ten major actions. Through the construction of a number of major cultural and tourism projects, a group of leading cultural and tourism enterprises will be cultivated to help the development of the cultural and tourism economy. Breakthrough upgrade.
is for the people and the people, and
's public cultural services cover the immersive performance scene of the Puxian Opera Institute. Photo by Fujian Daily reporter Lin Ailing
Puxian Opera is known as the "living fossil of southern opera in the Song and Yuan Dynasties" and "the legacy of southern opera", and it is one of the oldest existing operas in my country. On September 15th, at the award ceremony of the 13th China Arts Festival, the Puxian opera " Umbrella Walk ", directed by the Provincial Department of Culture and Tourism and performed by the Provincial Puxian Drama Theater, won the "Wenhua Award", which is a "Legacy of the Millennium". "Sound" added a milestone and became another brilliant achievement of our province in the field of culture and art.
In recent years, Gaojia Opera "Dadaocheng", Fujian Opera " Life " have successively won the 14th and 15th Spiritual Civilization Construction " Five Ones Project " awards, and Fujian drama has achieved It has won the award six times in a row. Fujian Opera "Double Butterfly Fan" and Xiang Opera "Gu Wenchang" were selected as the annual key support plays of the "National Stage Art Creation Support Project", with the largest number of selections and plays in the country. Many actors won the Chinese Culture and Art Government Award, the Wenhua Performance Award and the Chinese Drama Plum Blossom Award. While
is striving to launch high-quality masterpieces that the people love, the province's cultural tourism system insists on "integrating online and offline, performing and broadcasting at the same time", so that art can truly serve the general public.
Immersive drama, a new word for most Fuzhou people. In immersive theater, the audience is both a bystander and a person in the play. During the National Day, Fujian People's Art Theatre joined hands with the Beijing Wuyujian culture production team to create an immersive drama "Silent Birds" in an ancient house of the Republic of China in Yantai Mountain, Fuzhou.
"Here, theatrical art is given a new interpretation. There is no partition between the works and the audience. We are all an indispensable part of the drama. It is very interesting to obtain a stronger sense of presence and interaction than the stage play." After walking out of the theater, the audience Li Feng talked about his feelings after watching, and he still couldn't hide his excitement.
Focusing on the theme of "Welcome to the 20th National Congress of the Communist Party of China", during the National Day this year, the province's cultural and art troupes organized more than 100 themed theatrical performances and 38 performances of excellent stage art works, offering wonderful cultural feasts to the general public and tourists. .
's high-quality performances with strong local characteristics have become the "standard" of Internet celebrity check-in points. The World Heritage City Quanzhou Liyuan Opera , Puppet Opera , Dacheng Opera , Nanyin staged in turn; "Another ten years on the road to inheritance - Liyuan Opera National Day Performance Season" launched 14 classic and new editions Opera performances; "Nanyin zero-distance contact - school aesthetic education research experience special", puppet show into the "party building +" neighborhood center and other activities, so that children and parents can experience the unique charm of excellent traditional art at their doorstep.
Over the past ten years, our province has continued to promote the effective connection between public cultural services and the needs of the masses, and strived to build a public cultural service system that "covers urban and rural areas, has a reasonable structure, sound functions, and is practical and efficient", and continuously improves service efficiency.
"At present, the province has built 96 public libraries, 97 cultural centers, 1,113 township (street) comprehensive cultural stations, and more than 16,000 village (community) comprehensive cultural service centers. A network of public cultural service facilities at the provincial level has basically been formed." The person in charge of the relevant department of the Provincial Department of Culture and Tourism told reporters that more than 80% of the county-level and above libraries and cultural centers in the province have reached the national standard of third-level libraries and above, and 191 public cultural venues Realize delayed opening at wrong time. Xiamen , Sanming , Fuzhou, Quanzhou successfully created the national public cultural service system demonstration area.
In addition, our province has created brands of mass cultural activities such as "The People's Big Stage", "Country Concert", "Classic Reading", "Music and Dance Festival", and holds nearly 10,000 mass cultural activities every year, with more than 70 million people participating.
The Cultural and Plastic Travel
The World Heritage Intangible Cultural Heritage and Tourism are deeply integrated
On July 25, 2021, at the 44th World Heritage Conference of , the project "Quanzhou: Song and Yuan China's World Marine Commerce and Trade Center" successfully passed the deliberation and was listed in the According to the "World Heritage List", the number of world heritage sites in our province has reached 5, ranking second in the country. Over the past year, the "world heritage effect" has become increasingly apparent. In July this year alone, the ancient city of Quanzhou received more than 750,000 domestic tourists.
"We focus on creating a model city for the protection and utilization of world heritage, continue to make efforts in industrial upgrading, empowering and strengthening the chain, and do a good job in the implementation of key projects and tackling difficulties, so as to ensure the main force of cultural tourism in the improvement of urban quality. role." said Li Boqun, director of Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism.
Photo by Chen Yingjie of Quanzhou Public Cultural Center
It is understood that Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism has planned 39 projects to upgrade the ancient city this year, with a total investment of 3.5 billion yuan. In the protection and inheritance, the joint construction and sharing, so that those who are near and those who are far are welcome. .
Intangible cultural heritage is an important symbol of the historical and cultural achievements of a country and a nation. In recent years, our province has vigorously inherited and carried forward the important concepts and major practices of General Secretary Xi Jinping during his work in Fujian, strengthened the inheritance of intangible cultural heritage protection, and continuously achieved new breakthroughs and achievements in intangible cultural heritage protection work. The "Fujian intangible cultural heritage" reflects the extraordinary "Fujian wisdom" and radiates a more vigorous vitality of the times.
uses culture to shape travel and travel to express culture. Our province spares no effort to promote the in-depth integration of intangible cultural heritage and tourism, launch intangible cultural heritage themed tourism routes, create intangible cultural heritage experience bases, and carry out intangible cultural heritage "entering scenic spots, neighborhoods, and parks" activities, setting off a wave of intangible cultural heritage protection and inheritance. At present, a total of 8 projects in our province, including Nanyin, Mazu Beliefs and Customs, and Chinese Paper-cutting, have been included in the list of intangible cultural heritage of the UNESCO. province.
Our province is the only province in the country named after the word "Fu", and has rich cultural resources of "Fu". In recent years, the "blessing" culture has been continuously out of the circle, becoming a microcosm of our province's promotion of the creative transformation and innovative development of Chinese excellent traditional culture.
On the occasion of the 73rd National Day of my country, 's first exhibition base with the theme of "Fu" culture in Yongtai County was unveiled at the "Jufu Garden" in Yukeng Village, Tangqian Township, the county. "Blessing China", "Fu and Tian Qi", "Blessing the Universe"... A number of famous calligraphers splashed ink on the scene, and each calligraphy work was beautifully presented.
Li Zhenyong, Secretary of the Party Committee of Tangqian Township, told reporters that they want to engrave these "Fu" calligraphy on hundreds of natural granites of various shapes in the "Jufu Garden" to form a gathering of hundreds of "Fu" and "Fu" in the garden. It will further enhance the cultural identity of the local Han and She peoples, let people of all ethnic groups draw concentric circles of national unity, and promote the revitalization of the cultural tourism industry and the integration of agriculture and welfare through the revitalization of rural culture.
is boundless, sailing but trade winds. In recent years, our province has continued to build the Fujian cultural identification system, extensively carried out a series of "Fu" cultural promotion and creation activities, dig deep into the "Fu" cultural connotation, and tell the story of "Fu" culture well. , A strong atmosphere of participating in the "Fu" culture, enjoying the "Fu" culture, and developing the "Fu" culture. "Visit Fushan, visit Fushui, listen to Fu opera, take lucky photos, buy blessing gifts, open fortune luck, and play blessing tide", so that citizens and tourists can reap the full "blessing" and happiness without traveling far.
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