has cancelled the advance payment on demand of major platforms, it has not stopped them from continuing to explore new payment models.
This is not, when " Menghualu " exploded, goose factory took the lead in opening a new advanced pay-on-demand mode, which is to hold the finale point screening ceremony mode.
"Menghualu" 33-40 episodes, a total of 8 episodes, member users can watch it in advance by paying 18 yuan to unlock the finale. After
, "Moon Rising to the Sea" also held the finale screening ceremony.
And now, the finale screening ceremony of " Ghost Blowing Lamp: Kunlun Shrine " has started again. In the third week of the broadcast of " Kunlun Shrine ", when episodes 8-10 are about to be updated, he is still a member Users can watch 11-16 episodes in advance by paying 18 yuan to unlock the finale. There are only six episodes. After all, each episode is 3 yuan, which is more expensive than "Menghualu".
For this payment model, although it is called "the finale screening ceremony", it is actually paid in advance. For "Kunlun Shrine", it is just to watch the finale a week in advance. There are only 16 episodes, which have just been broadcast. It's really too ugly to start paying for on-demand in half a fortnight.
However, some netizens expressed their support and approval, and they have already paid for an appointment.
has been criticized for this advanced payment-on-demand mode before. Take this series of " Yunnan Insect Valley " as an example, it also started advanced payment-on-demand after two weeks of broadcasting, 3 yuan per episode, but At that time, it was a simple advance payment on demand, and it was not as complicated as it is now, but after the ban, after a year, it made a comeback, and it was cleverly established as a "finale screening ceremony". After all, only explosive models are profitable.
's advance payment on demand, in addition to being criticized, the most important impact will lead to the proliferation of piracy. After every advance payment on demand, pirated resources will immediately flood the entire network. In fact, this payment model also accelerates the proliferation of piracy in a disguised form. However, compared with these, the platform side values the benefits obtained in a short period of time.
is in the current situation of poor development of the industry and a single platform profit model. Naturally, various ways and methods must be used to maximize profits. In the end, natural wool must come from sheep. This model is like this from the beginning, but domestic audiences still Without such a payment habit, it was quite unsatisfactory for the initial advance payment on demand, which was eventually reported and completely banned. This VVIP model is indeed quite unfriendly to the audience.
did not expect that the platform never gave up this model, but just changed the name, held a screening ceremony for the finale, focusing on the screening ceremony, and the unlocking of episodes is only incidental, and there are many more. In this way, in addition to paying, you can also redeem points and win by lottery, but no matter what form, in the end, it is actually paid for on-demand in advance. What audiences value is not the screening ceremony, but the remaining episodes.
's " Ghost Blowing Lamp: Yunnan Insect Valley " can be said to be high and high, although the update method was complained at the beginning, but the texture presented in this season has finally returned to the normal level. In terms of
actors, the Iron Triangle has returned, cooperated again, and has a more tacit understanding. The interaction between Hu Bayi, and Fat Master is more natural.
Tianzhu poet Ake and antique dealer Ming Shu, charming and enchanting Han Shuna, cunning and greedy Adong, hardcore kung fu Peter Huang, yin and yang eyes Axiang, courageous and resourceful first graders, these The powerful supporting cast composed of three generations of actors, old, middle and young, accurately and accurately interprets the characteristics of each character. journey of.
In addition, the movie texture presented by the whole drama makes people return to "Longling Cave" at once, and it is the perfect fusion and matching of real scene + special effects, which can not only enjoy the magnificent scenery of the great rivers and mountains, but also feel to the thrills of discovery adventure.
and the whole story progresses in a moderate manner, leading the audience step by step, going through all kinds of dangers, and continuing to to crack the secret of Zong Chenzhu. Of course, in addition to the dangers on the road, there are also various suspicions and disputes within the entire adventure team. , its own story tension, coupled with the visual effects, and the wonderful performances of the actors, finally got a high reputation score, and finally allowed the platform to open the finale screening ceremony, and pay for it in advance.
For this payment model, now the platform is just enriching the content and making the audience feel that it is worth the money. Of course, for high-quality content and services, the audience is still willing to pay for it, but all this still needs a process, not simply If you ignore the user experience just for the sake of profit, then you will eventually shoot yourself in the foot, affecting not only the platform, but also the producers and actors.
"Ghost Blowing the Lantern: Kunlun Shrine" finale screening, will you pay?
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