"I want to be with you": what's behind the tepid?

directed by Zeng Jinwei , Zhao Zuxiang , Chen Zhengdao producer, Yin Fang , Li Meng The movie "I want to be with you" is adapted from the comic "The Witch", in fantasy Under the setting, the film tells a love prophecy. The boy who is close to the girl He Meizhen will always be injured or even die inexplicably. For a while, the rumor that He Meizhen is a witch is rampant, and Li Xiaodong, who has a crush on He Meizhen, is not afraid of rumors, and bravely pursues love and breaks the devil. The curse won the heart of He Meizhen. Will the audience buy into a love fairy tale set in a fantasy setting?

"People who like witches will get hurt, but what about people who are liked by witches?"

Regarding movies, Ni Jun, associate professor of the Film and Television Department of Central Academy of Drama and screenwriter, summed up three core words through his own movie viewing experience: "The title of the film I It's confusing to me that I'm still calling it unreasonable, the actors are a little tepid, and as a comic book, the plot is still quite fantastic."

"I Want to Be With You" is actually the same as the previous "I Want to Be With You" I want us to be together "" is very similar, the latter has a total box office of 381 million yuan at the time, while "I want to be with you" just broke 3 million. The title of the movie was "The Witch's Fairy Tale" at the beginning, but it was later changed to "I want to be with you". As soon as the new title was released, it caused some controversy. Some netizens said that the quality of the movie may not be good before it was released. would be great. But at the same time, the new title has precisely hit the sinking market and young audiences. As of now, more than half of the viewers who want to watch come from , the fourth-tier cities, , and the age distribution is between under 20 and between 20 and 24. .

"I know clearly that I am a person who is destined to be alone for a lifetime. Why should I let him into my life?" Ni Jun held a negative attitude: "I don't think it's possible to add points, it's too confusing. In addition, the data I want to see is mostly in fourth-tier cities. I think the purchasing power of fourth-tier cities is not so large, and the big ticket warehouses are still in the first and second tiers. City. The title is easy to cause misunderstanding. Many people may think that this seems to be a movie I have seen, so why should I watch it? The filmmaker should take its title seriously in the future.” If she confesses, I may die."

When it comes to love movies, many viewers will focus their attention on the male and female protagonists first. The male protagonist Yin Fang has appeared in some commercial blockbusters before, and he showed himself as a tough guy in " Red Sea Operation " ; the heroine Li Meng has reached the age of acting as a mother. The two actors performed well in their performances, and the roles they played in the past two years were both older. One started to play the role of a mother, and the other also got married and had children in life, which also made the audience watch their youth romance films. , will feel a little misplaced; coupled with the literary and artistic temperament of the two leading actors, it is not in line with the film, which may also be the reason why the current box office is not satisfactory.

The producer of the film is Chen Zhengdao , who previously directed " Return to 20", " Hypnotist " , he is very good at suspense, fantasy, love and other elements, this time "I want to be with you" ” is precisely the fusion of these three elements. Ni Jun mentioned: "I think the movie is a bit uneconomical. It started shooting in 2017. At that time, in the movie market, these fantasy elements would be interesting to the audience, but five years later, with " Wandering" "Earth ", " alone on the moon " , the film industry and science fiction have reached such a high level, this fantasy may not be disturbed. I think fantasy itself cannot be sold if it is a selling point."

The fantasy setting has changed from a selling point to a major controversy of the film. After watching it, many viewers felt that the plot setting of the film was a bit too suspended, and it was too far away from real life. As a love prophecy, is the film true? At the beginning of the film, Yin Fang, as a DJ radio host, told Li Xiaodong's story on the radio. According to this method, the film itself is a story that can be suspended, predicted, and fantastic, and at the same time, it has a strong assumption. If you want to fall in love, you will be hurt. As long as Yin Fang is close to the heroine, he will suffer all kinds of injuries, and all of them will come and go. The film externalizes the emotional, spiritual, and psychological damage caused by love into physical.

When many viewers watch love movies, they tend to prefer content that is more realistic and abusive. If the content of the film is not realistic, and the audience cannot substitute it, it will naturally be difficult to immerse in emotion. With You" has a particularly fantastic setting. The male and female protagonists can't speak more than ten sentences, communicate for no more than ten minutes, and the distance between them can't be less than ten meters, otherwise it will bring disaster. It is this setting that makes The main creative team did not do a good job in the balance between the virtual and the real, making the audience unconvinced and naturally unable to attract the audience to the cinema. Like the sister title, "I Want Us to Be Together" tells a realistic story. In the story of a long-distance love run for ten years, the audience can perceive the protagonist's desperate feelings for love. At the same time, this kind of story that will happen in life is also more conducive to the audience to to associate and substitute in. The title of

is the same as the twin sisters, and the former gains The box office of the 381 million yuan, the latter is still less than half of the former, which can not help but make people sigh. The audience of love-themed movies has their own emotional needs. If the story of the movie can touch their psychology, let them in A love journey is launched on the big screen, and the audience is willing to go into the theater to support it. Movies that combine love and fantasy elements are not uncommon, and the most important thing is that the main creative team balances the proportion of reality and fantasy in the story and tells a moving story. The story allows the audience to accept the flesh-and-blood characters and emotions in a fantasy world view.