Shaanxi dairy enterprises take the road of national goat milk brand revitalization

In the goat milk industry, there is a saying: "The world's goat milk depends on China, and China's goat milk depends on Shaanxi." Shaanxi is my country's major dairy province, an important base for my country's dairy product industry, and the country's dairy goat breeding. and the province with the most concentrated goat milk processing industry. At present, more than 80% of the domestic goat milk powder sold in the national market comes from Shaanxi. Shaanxi Dairy Goat Breeding Ranch Cluster is located in the Guanzhong Plain between the Weihe River and the Yellow River. The soil here is fertile, the grass is fertile, and the unique geographical location and climatic conditions provide natural conditions for the breeding of dairy goats.

Shaanxi goat milk brand Kabeiduo has set a mission and goal from the very beginning of its establishment, that is, to defend the brand of Shaanxi goat milk powder and to be the "leader" of Shaanxi goat milk powder. In the past 10 years, Kabeiduo has adhered to the original intention, committed to the development of the whole industry chain of goat milk powder, continuously expanded the national market, deeply cultivated the two goat milk powder markets of adult series and infant series, and took the lead in the whole industry chain as a goat milk enterprise in Shaanxi. "Black Land" has contributed to the development of Shaanxi's 100-billion-dollar dairy goat industry chain and the development of Shaanxi goat milk powder brand.

For 10 years, Kabeido insists on making good milk from the source. With more than 100,000 self-built and self-controlled dairy goats, a group of original ecological dairy goat breeding communities and breeding bases around the Guanzhong area have been established, and the breeding pastures have been gradually upgraded to ensure high-quality milk sources.

"automatic collection" of fresh milk ensures a 2-hour radius of milk source, low temperature storage and transportation of 0-4°C, and direct access to fresh milk storage tanks to ensure product quality from the source. Kabeido Shaanxi goat milk powder production plant is at the advanced level in China and even in the world in terms of research and development level, production and processing equipment level, and processing capacity. In addition, Kabeduo also cooperated deeply with Professor of Northwest Agriculture and Forestry University, enabling technology to ensure excellent product quality and continuous innovation and development.

In 2020, Kabeduo has a new strategic layout in the northeast, building a whole goat milk industry chain in the black land, and investing in Heilongjiang Yangkezi Dairy Industry. The total investment of the dairy goat breeding and processing industry construction project in Datong District, Daqing City, Heilongjiang Province is about 330 million yuan, covering an area of ​​53,000 square meters. The first phase of the project will build an industrial base for goat colostrum powder and goat milk powder, the second phase will build a goat milk series food production line, and the third phase will complete a liquid milk production line. The first phase of

, which is about to be completed and put into production, is centered on the processing of high-end goat colostrum products. The output value of goat colostrum and related products exceeds 300 million yuan. The production line for goat milk powder and related goat milk food will be completed, which will achieve an output value of more than 200 million yuan and a comprehensive output value. more than 500 million yuan.

is committed to developing and expanding the dairy goat industry in Datong District, China's Nordic Saaneng sheep industry, through the construction of milk source, industrial support, market development, brand building and rural revitalization, making it an even greater part of Datong District. Daqing 's new business card for agricultural industrialization.

With the early support of Datong District Animal Husbandry Technology Branch, Daqing Kabeiduo Animal Husbandry Co., Ltd. has built 9 standardized dairy goat breeding pastures in Datong District, with 11,000 high-quality Shanen dairy goats and high-quality breeding sheep on hand. It will drive farmers to breed 100,000 dairy goats.

At present, Kabeido has more than 1,500 Kabedo Shaanxi goat milk powder stores all over the country, and more than 3,000 baby and child outlets. Kabeduo infant formula goat milk powder feeds more than 30,000 Chinese babies every year. There are more than 20 single products of Kabeduo adult series goat milk powder. The products are fully subdivided, which meets the differentiated needs of more consumers and is well-received by consumers. of favor. Today, Kabeduo adult goat milk powder has become the "leader" of a single brand of Shaanxi goat milk powder, and its infant goat milk powder ranks first in a single brand of Shaanxi goat milk powder.

It is worth mentioning that, over the years, Kabeduo has carried out the "Donation of Love, Heart-warming Action" love activities across the country, practicing the responsibility and responsibility as an entrepreneur, and giving back to the society with practical actions.

At the beginning of the outbreak of the new crown pneumonia in 2020, in order to provide nutrition for the medical staff of Shaanxi, Kabeido immediately donated 500,000 yuan worth of goat milk powder through Shaanxi Red Cross Society to help medical staff overcome the epidemic.

In 2020, Kabeiduo Goat Milk Powder Guangdong Branch participated in the activity of "filial piety and fraternity send ten thousand families", providing 293 boxes of Kabeduo goat milk powder every month for a period of 6 months. The sanitation workers in the northern area of ​​ sent care.

August 2022, Shaanxi Red Cross Society Kabeiduo goat milk powder volunteerThe service team was established. The volunteer service team of Cabido Jiangxi Branch donated 150,000 yuan of anti-epidemic materials to the Jiangxi Red Cross Society to support the epidemic prevention and control work.

article / International Business Daily reporter Bai Shujie