, directed by Li Ruijun , starring Wu Renlin and Haiqing , " Hidden into the Dust " has become the biggest dark horse this year. Originally, no one had any expectations for the box office, but as of press time, the box office of "Hidden in the Dust" has exceeded 93 million, and it can increase by nearly 6 million every day when the video platform is already online, and it will be in two days. break 100 million.
At the same time, "Hidden in the Dust" has a good reputation. This film focuses on the northwestern countryside and tells the story of two characters abandoned by their respective families, which aroused the audience empathy , and the Douban score was stable at 8.5. The success of the box office surprised Li Ruijun. In the media interview, Li Ruijun talked about the box office, some controversies in the film, and also talked about his views on the film market and the current situation in the countryside.
I have no expectations for the box office, but I have psychological expectations for losing money . But Haiqing is a well-known actor. When asked if he invited Haiqing to play, it was out of market considerations. Li Ruijun's answer was that if there were market considerations, he would not make this movie, rather than choosing an actor.
In fact, Li Ruijun had no expectations for the box office. He even told all the employers frankly that if he voted for this movie, he might not even get back the promotion fee. As for why the employers are willing to invest, Li Ruijun thinks that the investors may have a sense of responsibility and believe that the market should be diversified, otherwise there will only be one kind of film in the film market, and the ecology will die.
had less than 2,000 yuan when he was poorest, and the movie
"Hidden in the Dust" can be completed with a camera to show the four seasons of the country. The filming is also divided into several stages. The director had no choice but to spend the money. Fortunately, Jiaying boss Qin Hong was willing to invest, but director and producer Zhang Min Shenzhen Airlines had less than 2,000 yuan left, and even bought a ticket to Beijing I can't afford it. It took a ten-hour train ride to Beijing to meet with Qin Hong. Qin Hong didn't read the script.
Li Ruijun was mentally prepared for the lack of money. He said in an interview that if he could not find the funds, how should he complete the film? He can borrow a 5D2 camera, his wife, his uncle, or his wife and another person to act in this movie, and Li Ruijun himself is all the main creators of the crew, he can do art, photography, all light sources All use natural light. When there is no money, he has time. He can wait until the light is suitable to take a picture. If not, wait for the next day. It can really take a year to take pictures. This is what Li Ruijun thought about it. The most guaranteed solution.
has a sense of responsibility to let more people see rural topics. In the interview with
, Li Ruijun talked about his understanding of rural areas and the problems he saw in rural areas. He believes that the biggest problem in rural areas is the loss of young labor force, and the second is that people with good education have basically left, which makes rural areas worse and worse in terms of culture, spirituality, and even material. The geographic level is also shrinking, the villages are getting smaller and smaller, and there are fewer people and yards.
There is also the plight of rural women. Men have all left the countryside to work outside the country. A large number of women have to take on all the work of the whole family in addition to their original jobs, and they have no chance to enjoy their own women. time. As a result, their images and their personalities have gradually become neutral. They have to cut their hair short, put on uniform camouflage uniforms, and even have to start the tractor and drive the tractor Mercedes Benz in the fields. This is all these years. A clear change.
In addition, Li Ruijun revealed that there are 600 million people in China whose income is less than 1,000 yuan, and there may even be people who don't even have 1,000 yuan in savings, and there are nearly 500 million rural people, but on today's 80,000 screens, There are too few movies about rural themes. These 500 million people are not numbers, they should be concrete, living, flesh-and-blood individuals, physical individuals. What is he going through, how does he face everything around him, as a director, Li Ruijun has the responsibility and obligation to let more people see it.
only shoots handsome men and beauties in love, which is a shame for film workers
In the interview, Li Ruijun emphasized several times that the market needs to develop in multiple ways. He doesn't like works that are full of handsome men and beauties falling in love in the market now. He thinks that after 20 or 30 years, video workers or audiences at that time want to understand the people of this era and find that it is all handsome men and women falling in love. It would be a disgrace to our generation of filmmakers.
However, Li Ruijun also explained that he is not using such expressions to elevate himself or belittle others. He just believes that a healthy cultural ecology, or a healthy film market, should first be diversified, which is the only criterion for a healthy ecology. If a huge vegetable market only sells one type of cucumber, and there are no problems with the others, it is not a market, but a specialty store.
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