doesn't look at the box office transcripts, if is compared from the timeline, and "Hidden in the Dust" do not have an advantage. "Lone on the Moon" and "Tomorrow's War" have been released for a month, "New God List: Yang Jian" and "Minions 2" have been released for half a month, and all these new things have been released for two months. And at the same time in the first week and the first month of its release, "Hidden in the Dust" beat at the box office.
Moreover, according to the box office monitoring platform, the proportion of the film's filming rate and attendance rate in second-, third-, and fourth-tier cities is already higher than that in first-tier cities. This is a situation that no one could have predicted. In a small second-, third- and fourth-tier city that everyone thinks is the least capable of watching literary films and the least appreciative of literature and art, "Hidden in the Dust" has won everyone's praise. welcome. A well-known potential law is that if a movie wants to achieve a box office that can be called a legend, the second, third and fourth line is often the most important market share.
has such good results that the movie key has been extended to September 30th. From a literary film that no one cared about at the beginning of its release, it has become a box office champion that can prolong the key. Many people feel that they have lived a long time and can see everything. This is the first time I saw that a literary film can achieve such good results in the domestic market. Could it be that the domestic audience has suddenly become mature and willing to accept various types of films?
But in fact, it should not be surprising that this film can achieve such good results. Because this movie seems to be a literary film, there are many elements of explosive style.
's first hit element is the polarized word of mouth of this movie.
For a good movie, for a good work, people often give unanimous praise and praise. Even if there are some people who don't think this movie is not that good, they also don't think this movie is bad. Polarized things often appear in some commercial films or fan films. Surprisingly, such a situation appeared in "Hidden in the Dust" .
The film describes the miserable life of a married couple in a rural area in the northwest. The hero Ma Youtie is a poor household in the village, and the heroine Cao Guiying is a peasant woman who suffers from chronic illness and is rejected by her brother and sister-in-law. Seeing this setting, I also thought that this story will not be sweet and romantic, and the main content in it is the cruel reality that they have taught. This is where the contradiction in the polarization of 's word of mouth arises.
Judging from everyone's comments, some critics believe that the film exaggerates the poverty and ugliness of the countryside, and uses the routine of selling misery to win the audience's tears. And it did take a route to send it to overseas exhibitions, let foreigners notice the film first, and finally detour tactics and return to the country for release. just committed the old problem , specially to cater to the western concept of ignorance and backwardness of the Chinese people and won the award.
likes, is another way of saying it. They just feel that this film has hit the sore spot of reality, and China is lacking such films now. Real and thought provoking. Because these people believe that the movie is indeed what happened in rural China in the 1980s and 1990s. The second element of
's explosion is that it has successfully settled the sinking market. After the
movie was launched on the video platform, many people obtained resources and were able to edit parts of the movie. was released on the two largest short video platforms in China. The free promotion of the two short video platforms, , happened to be seen by audiences in second-, third-, and fourth-tier cities, and they became interested and chose to go to the cinema to watch the movie. This is also something that many people did not expect at the beginning. The potential consumers of the second, third and fourth tiers are precisely one of the most powerful forces in China's consumption power. They are the ones who made the film complete two months after its release. Daily reversed trend, gradually exceeded 80 million.
The third explosive element is that this movie always has more behind-the-scenes stories to dig.
A good movie not only has flavor in the movie itself, but also makes everyone feel interested in the content behind it. From its inception, there seems to be a story to tell. Behind the scenes of "Hidden in the Dust", there are really many stories, the director's seven years of sharpening a sword, losing money, Haiqing starring with zero pay, and then to the whole movie, except for Haiqing, none of them are professional Actors, every point they pick out is enough to send an article from the media. No wonder, its box office can be pushed to this.
After reading more and more irresponsible articles and brushing more and more small videos, for this movie, everyone will give a few points, and should give a few points, only those who have seen it will know the answer.
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