starring Liu Ye, Ma Yili, and Bao Jianfeng, the TV series "In the Distance" tells the story of several people in the entrepreneurial wave of the Internet and express delivery industry. Many people say that the characters in the TV series have prototypes. No matter who the prototype is, after watching the TV series "In the Distance", they understand the horror of Jack Ma and the horror of Lu Xiaoou.
Ma Yun's terrible place
In the play, Taotao.com is the rival of Yuntian Mall. Many people speculate that Taotao.com’s prototype is Taobao.com. As early as when Liu Yuntian founded Yuntian Shopping Mall, he said: "All shopping and purchasing can be realized online." Therefore, Yao Yuan's fanfare persuaded Liu Yuntian to take down the platform of the online Canton Fair.
Before them, Taotao.com in the play was the first to start the game and negotiate with the Canton Fair as soon as possible. This happened during the SARS period. SARS has caused panic, resulting in a lack of consumers in many physical industries and unsalable products. The online Canton Fair intends to sell these goods online, with thousands of products.
wins the online Canton Fair and the circulation of thousands of products can bring a wave of very good marketing to online shopping. This is an opportunity, Liu Yuntian knows, Taotao.com also knows, and they are fighting for it. To be able to regard the Online Canton Fair as an opportunity requires not only a certain insight but also a certain courage.
Canton Fair is a high-quality platform for Chinese companies to explore the international market. Winning the goods in the Canton Fair means that Yuntian Shopping Mall is slowly turning to internationalization and to diversification of varieties. What Liu Yuntian thought of was first thought of by Taotao.com. In the end, he could only cooperate and win-win.
Of course, the Canton Fair can only be the first step to diversify online products. What really dazzles is the "Double 11 Shopping Festival" in episode 43 of this TV series. According to Lu Xiaoou’s analysis of Singles’ Day "Double 11":
1. 50% off website promotion: implies that online shopping is cheaper than physical stores. For shoppers' psychology, they already know where to buy things cheaper, eliminating the tedious process of shopping around.
2. Time-limited discounts: tells consumers that this is taking advantage. Since ancient times, "taking advantage" has been the psychology of most people. Therefore, in this limited time, adhering to the psychology of "taking advantage" naturally attracted a lot of consumption. People appear in this time period for shopping experience.
3. Limited time-limited discounts: implies that consumers who grab it will have a feeling of exclusive and cheap. This feeling will make consumers go crazy in the process, there is no pain of paying, only shopping Happiness.
This is Lu Xiaoou's analysis from the psychology of shopping, but grasping the psychology of consumers is equivalent to grasping the lifeblood of commodity sales. seems to be a very common marketing method, but it has hit every consumer's psychology firmly. This is the horror of Taobao's "Double Eleven", replacing the traditional festival with a festival that belongs to the virtual world, "Singles Day". Gradually on November 11, "Singles Day" evolved into "Carnival Shopping". Festival".
The real first "Double Eleven" started in 2010, with sales of 936 million yuan, to 213.5 billion yuan for the ninth "Double Eleven" in 2018. In 9 years, it has created the myth of single-day shopping turnover. Sales in 2018 were 228 times that in 2010. The emergence of Double Eleven has attracted many consumers to shop online, and slowly shifted from offline shopping to online shopping.
So why did you understand Jack Ma’s terrible after watching this entrepreneurial drama. Because Liu Yuntian is the epitome of the establishment of Yuntian Mall, he can see how powerful Liu Yuntian is, but as his opponent, he is more successful than him and has more initiative. One can imagine how terrifying and powerful Ma Yun is.
Where is Lu Xiaoou's terror? Those who know the way and know the gull win the world.
In the early days of Yuanfang Express, Lu Xiaoou started the most important plan for Yuanfang. Only by setting up various departments and checking personnel can Yao Yuan make the distant world bigger and stronger. Without Lu Xiaoou's early reforms, even if Yao Yuan acquired Southern Express, he would still be a troubled company.
fact proofMing, Lu Xiaoou's reform is correct. However, Yao Yuan gradually took the distance away, causing the express delivery of Yuanfang to be forcibly acquired by Yuntian Mall, and Yao Yuan left the distance. In terms of these, Lu Xiaoou has long reminded Yao Yuan that the express delivery industry in the future must always integrate with e-commerce and become a downstream industry of e-commerce.
The only regret is that Lu Xiaoou did not understand how important the word "far" is to Yao Yuan. What Yao Yuan cares about is not money, but the word "far-place" comes from Lu Xiaoou, Yao Yuan's belief and ideal, which cannot be measured by money. This is an important reason why Yao Yuan rejected Liu Yuntian's acquisition of far-field.
With Yao Yuan alone, unable to wait for the distant place, his personal vision and style of doing things have already determined the defeat of the distant place. Lu Xiaoou can make up for Yao Yuan’s shortcomings in this respect, and the cooperation with Yuntian Shopping Mall is a win-win situation. She is able to bring Yuanfang Express to a certain height , but the disagreement with Yao Yuan caused the two to part ways again. .
Lu Xiaoou has studied Internet psychology abroad for several years, and has made some achievements in personnel management and consumer shopping psychology. This is the horror of Lu Xiaoou. With just one "Double 11 Shopping Festival" advertisement, you can research your opponent's ideas, and seize the opportunity to make people around you earn a lot of money. She helped Yuntian Mall optimize the shopping experience, network architecture, and research on big data. With her help, Liu Yuntian avoided many detours and seized opportunities in time to make Yuntian Mall bigger and stronger.
Whether it is a faraway express or Yuntian Mall, Lu Xiaoou has certain credit. In this play, the attitude of Lu Xiaoou’s strong woman has made many fans call it , "the one who gets the road and Xiaoou wins the world" , whether it is Yao Yuan or the two brothers of Liu Yuntian, getting Lu Xiaoou means getting A great help.
This is just a TV drama plot, and the plot has already embodied so much enthusiasm. What's more, in reality, the development of Internet companies and the rise of the express delivery industry are the crystallization of the wisdom of a generation. Opportunities and patterns are indispensable. Liu Yuntian and Liu Da have a pattern, and they firmly grasped the opportunities when they encountered them, and they became successful. Yao Yuan's situation is not big, but the opportunity is quite accurate, and naturally it will not be too bad. Lu Xiaoou lacks a stage, there is a stage to let her develop, she will gallop in the Internet industry. Of course, everyone's life is his own choice, no one is right or wrong, only winners and losers.
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