The power of idols: Eason Chan cancels Clover's lifetime contract and will lose 60 million yuan?

With the fermentation of the incident, many spokespersons yesterday cancelled their endorsement contracts with companies that joined the BCI organization to show their attitude. Among them, Eason Chan and issued a statement on Weibo to terminate the contract without a studio. The 10-year cooperation was therefore invalidated. This operation cannot help but admire people in their hearts. Perhaps this is the power of idols.

I believe that many people know clover more because of Eason Chan, rather than the current YEEZY. In March 2011, Eason Chan signed a contract with Shamrock, and then Eason Chan’s life has seen countless times of Shamrock wear, which is different from the current street shooting style. At that time, Eason Chan's dress was very casual, without any style, but you see When he went out, he was clover. It was not until 2016 that his personal brand Eason began to co-brand with clover. Eason Chan himself also participated in the design of clothing and sneakers. Only this person knows how much effort he has put in.

Even if it seems that the ability to carry goods is far less than the current flow of fresh meat, it is like this. Ten years have passed. When it comes to clover, it must be Eason Chan. This kind of cooperation is now 1 year, and the spokesperson will be changed in 2 years. The times are truly rare.

There is also news that Eason may face a claim of 60 million from the brand, but the news has not been confirmed yet, so no extra inference is made.


Leaving Clover Eason Chan may rarely have sportswear brand endorsements in the future, because he has brought the best ten years to Clover, but from a national standpoint, these are no longer important, and now only for EASON. Say SLAUTE! An idol like a fan is really proud.