From H&M to Nike and then to major clothing brands, as the matter further ferments, 36 celebrities have announced the termination of contracts with various brands.
Huang Xuan is the fastest voice; Wang Yibo is the fastest to terminate the contract during the cooperation period; but to be small, the one who bears the most losses and is most respected is Eason Chan.
First of all, most of the celebrities who terminate the contract are the brand spokespersons, or brand ambassadors, the highest title, that is, the brand spokesperson.
is gone, and there are countless others waiting for them. For example, when Wang Yibo just terminated the contract with Nike, Hongxing Erke threw an olive branch at him.
So what did Eason Chan lift? Adidas is a lifelong spokesperson and the brand has the highest title in the world. Without the trouble of renewing the contract, Eason Chan can make money while sitting at home. The title
was awarded by Eason Chan in 2011, and it has been ten years since. But in this incident, Eason Chan still gave up his life endorsement without hesitation.
Moreover, Eason Chan did not make a statement through the company, but directly from his personal Weibo account. His position and attitude were quite firm. Giving up a lifelong endorsement is not the place where Xiao 8 admires him the most.
Eason Chan has no income from business closure and no way to open a concert, so he works hard to promote his new song.
In fact, endorsing a brand is more profitable than humming and writing songs, but now he resolutely gives up his life endorsement when he doesn’t have much income. This is where Xiao 8 admires him most. .
The 2020 epidemic has made it difficult for many celebrities to start work, especially those from Hong Kong and Taiwan, which are particularly restricted. Eason Chan made music at home and was interviewed by the media online.
He mentioned that he has been paying attention to outstanding young idols, such as Yi Yanqianxi , Wang Yibo, etc. He also ridicules: No matter how powerful an idol is, he will call Eason when he sees himself.
At that time, many netizens also said that Eason Chan relied on the old to sell the old, was too arrogant, and was too arrogant. There were a lot of criticisms at a time.
Later, Wang Yibo, as a younger generation, had a live broadcast with Eason Chan. Eason Chan also humbly listened to Wang Yibo's masterpiece and gave his praise. Therefore, he is a senior who really loves the younger generation in the entertainment industry, but he has taken on the infamy that shouldn't be there.
Of course, there is a more important point. In recent years, because of Eason Chan’s wife, the public has been skeptical of Eason Chan’s position, but now, he has shown his attitude to the public with practical actions.
Netizens are also very moved, saying that Eason Chan’s songs have not been heard in vain over the years, and he is still an E-god worthy of public respect.
In fact, in addition to Eason Chan, there is another person, Xiao 8 would like to praise it, that is Jay Chou .
Jay Chou’s status in the Chinese music scene, I don’t need to go into details. He wants to endorse high-end luxury brands. Would the brand have the heart to refuse? But what is Jay Chou endorsing these years?
electric cars, milk tea, Metersbonwe , Hongxing Erke, etc., are all domestic brands that you will often see in the food and clothing industry!
When Jay Chou endorsed an electric car, everyone thought it was a spoof, but this is true!
I don’t know when, celebrities like to compete to endorse high-end luxury brands, even if you don’t need endorsement fees, you must get the name of the spokesperson, as if you can improve your own class.
But the ones that can really have an impact on the general public are precisely the brands that are grounded and have quality and quantity. I hope that after these events, more domestic brands can be seen by the public, and the era of domestic products is coming!