On December 1, Google announced the winning results for the best works most recognized and loved by users in 2020. Among them, "One Punch Man: The Strongest Man" was awarded the Google Play Best of 2020 "Best Battle Game" in Hong Kong, Macao and Taiwan, Thailand "Most Popular Game" and included Indonesia, Thailand, Singapore and With multiple awards for the "Best Battle Game" in Southeast Asia, including Malaysia, it became the second boutique game to win Google's best game of the year after "Miracle MU: Awakening".
"One Punch Man: The Strongest Man" is independently developed and published by Palm Fun Technology, and is adapted from the super popular Japanese comic "One Punch Man" strategy card mobile game. The game has been developed for nearly three years, focusing on deep cultivation of content quality improvement and IP culture integration expression.
Compared with the stacking value of traditional card mobile games, "One Punch Man: The Strongest Man" disassembles user needs layer by layer, and designs various innovations such as "One Punch KO", camp division, homeland illustration book, etc. according to IP characteristics Features. The game uses a large number of animation footage and original voice actor dubbing to maximize the original IP story setting, character image and narrative rhythm, and the plot experience is coherent and full of substitution. With regard to the distribution of
, the game’s self-initiated project has been positioning the global distribution strategy with equal emphasis on brand and UA, and has done enough localization work. The release team of Palm Fun Technology adjusts the release and operation rhythm in real time according to the market conditions in different regions, so as to achieve rapid response online and offline. For example, in Southeast Asia, because of the relatively weak IP penetration, the company even sponsored more than ten local TV stations in several countries to rebroadcast the animation of "One Punch Man". After 4-5 months of long-term warm-up, it accumulated for game products. A large number of potential users have laid a solid foundation for the subsequent market explosion of the product.
High-quality content, high-performance delivery, and wonderful interpretation of the same IP core not only make "One Punch Man: The Strongest Man" win the unanimous approval of the original fans, but also gain the love of the majority of pan-two-dimensional users and pan-card users. Breakthrough and start in the global market. The game was the first to be launched in the mainland market in June 2019. Within eight hours, it ranked first in the App Store free list and fourth in the best-selling game category. The first month turnover exceeded 200 million yuan. In January 2020, the game was launched in Hong Kong, Macao and Taiwan. Ranked No. 1 in the App Store and Google Play game download list; In June this year, the game entered the Southeast Asian market, and consecutively ranked No. 1 in the Google Play and App Store download lists in Singapore, Malaysia, Thailand, the Philippines and other countries. The number of new users in the first month was nearly 4 million. Stable performance. The success of
"One Punch Man: The Strongest Man" on the one hand reflects the outstanding results of the integrated transformation of research and transportation by Zhangqu Technology in recent years. It is inseparable from the company's continuous iterative research and development capabilities and accelerated globalization. Issuance system support. On the other hand, it provides a valuable reference for the industrial production and promotion of the mobile game adapted from Riman IP in the global market. This is also the important practical significance of the game’s award of Google’s Best of 2020 this time.
Next, Palm Fun Technology will continue to do a good job in the global expansion and content innovation of "One Punch Man: The Strongest Man", accelerate the improvement of capabilities, and create more original boutique games to meet the more diverse needs of players around the world.
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