Source: Anhui Finance Network
Hefei First Supermarket "Double Eleven" carnival purchase
cat upgrades, grab coupons, rain red envelopes... This year Tmall’s "Double Eleven" shopping festival is set up from November 1 to 3 Two sales periods and November 11th, and the 2020 JD 11.11 Global Love Season has started on October 21st and will end on November 11th for 22 days. Pre-sales of deposits, superimposed discounts, and live broadcasts are dazzling. Many citizens have already received the first wave of goods. The reporter recently visited a number of shopping malls in Hefei, the provincial capital, and found that offline supermarkets have also launched overwhelming promotions in advance.
online and offline multiple discounts, "payer", is your wallet okay?
online: stay up late to buy at 2 am, the price comparison problem is difficult to break "payer"
"buy at more than 2 am, next One month is going to'eat the soil'." White-collar Ms. Wang, who has graduated from university for two years, participated in this year's "Double Eleven" for the first time. A few days before the arrival of November 1, she and her best friend had studied the "hands-cutting strategy" for this year's Double Eleven.
"If you didn't pay the deposit at 0 o'clock, you will make a wave of snap-up purchases, and then pay the final payment for the orders that have been paid before. After the first wave of snap-ups has passed, you can clean the'battlefield' to see if you haven't noticed before." Ms. Wang told reporters that based on experience, the winter clothes, skin care products and fitness equipment that she regularly needs to purchase every year will still be much cheaper during the "Double Eleven" period than usual. According to data from
Tmall, in the opening minute of November 1, the turnover of adidas exceeded 100 million, followed by Nike over 100 million. Two hours before the opening, hundreds of brands had a turnover of over 100 million yuan. On JD.com, consumers’ shopping enthusiasm on November 1 was also unprecedentedly high, with pre-sale orders increasing by 108% year-on-year.
The biggest change in Tmall’s "Double Eleven" this year is the advance sale and extension of the sale period. The prolonged sale period has eased consumers' impulse shopping to a certain extent. "I bought some urgently needed things that we must stock up at home on the 1st, and some of the things we didn't have time to buy, you can consider a few more days and wait for the 11th to buy again." Many netizens shared their new "hand chops" experience.
However, the complexity of the merchants is constantly increasing in terms of preferential conditions and rules. "This year's "Double Eleven", there is no less tangled in the problem of "balding" price comparison." Sister Li, the provincial capital, is keen on hoarding goods for her family during the shopping festival. It is also a box of toothpaste and two brands of sales. The strategies are "20 yuan a box, buy one get one free" and "29.5 yuan a box, now a 25% discount, if you spend more than 100 yuan, then return a 20 yuan shopping voucher", which one is more cost-effective?" It's really not clear, it seems that which is a good deal, in the end I had to choose one with my eyes closed." She said.
is similar to last year’s “Building a Building” game. Tmall’s “Double Eleven” has launched a new game this year. Users are invited to feed a talented cat online, and can also team up with friends’ cats and other teams on the same stage. PK, win shopping allowance. In addition to Taobao, other e-commerce platforms have also launched promotional activities, such as Pinduoduo's team racing and JD's team stalls.
“If you want to save money, you need to spend more time. There are no free discounts.” said Mr. Guo, a citizen who participated in Tmall’s “Building Building” activities last year and did not participate in such activities on any platform this year.
express: pay the balance in the early morning, and the courier wakes up to receive the goods in the morning.
is at the "Double Eleven" node. The subtle changes in the end outlets affect the nerves of all parties. On November 5, when the reporter visited the Qianshuiwan Community Store of Cainiao Station in the Municipal Affairs District of Hefei, he found that there were a large number of packages stacked inside and outside the store. During
's visit, a courier introduced to reporters that the scope of his delivery includes two communities. According to his understanding, the first community has an average daily parcel volume of 400 to 500 packages, and 2 couriers deliver it to the other community. 1,000 to 1,300 pieces per day, and 5 people are arranged for delivery. "During the peak period of Double Eleven, the delivery volume will be three times the current amount," he said. "Now I go to work at 6:30 in the morning and leave work at around 9 in the evening."
just paid the final payment in the early morning of November 1. , I was woken up by the courier in the morning to receive the goods; someone wanted to return the goods, but the courier was delivered to the door. Netizens even suspected that the neighbor was arranging the delivery... Some netizens said: "The balance paid at 1 am has already been delivered in the morning. I am stupid." After more than ten years of development, with the help of technology, "Double Eleven" continuously upgrades the logistics experience, and the timeliness of logistics distributionSex and service experience continue to refresh consumers’ perceptions.
"The reason why'express delivery is faster than takeaway' lies in the adoption of the'pre-sale pre-sale model'." When the consumer pays the deposit, the warehousing production starts, and the pre-sale goods will be delivered to the express delivery nearest the consumer At the site, after the consumer has paid the final payment, the courier can immediately carry out the "last mile" delivery, ensuring that the delivery can be completed within a few minutes.
Offline: Hefei merchants are recruiting to welcome the "Double Eleven", and supermarket operations are extended to 24:00.
"Double Eleven" is here, not only online discounts, but also offline merchants have participated in it, launching discount activities to attract consumers attention.
"11.11 store carnival shopping", "Double Eleven grab the audience 3.9% off", "Double Eleven grab fresh purchase"... The reporter visited and found that many businesses and supermarkets in Hefei launched "Double Eleven" promotional activities. "On November 7th, we had about 7,000 passenger traffic that day, an increase of nearly 20% compared to the usual weekend passenger traffic." The store manager of Qianshan Road store in Yonghui Chao Municipal Affairs District told reporters that the store was from November 6th to 8th. The business hours were extended to 24:00, and many products were reduced to 50%, with a minimum of 3.9%, which attracted many people to shop for consumption. At the same time, online participation in the Tmall Double Eleven shopping event, the orders on November 1 increased by about 40% compared with the highest order during the Double Eleven last year, which drove a wave of consumption boom.
"Most of the merchants in the mall have launched profit-sharing promotions, which attracted more traffic." The relevant person in charge of China Resources Vientiane City introduced that with the further effective control of the domestic new crown epidemic, people's lives and work have gradually returned to normal At the same time, the popularity of shopping malls has also picked up. In the second half of the year, with the launch of time node promotional activities such as "618", National Day and Mid-Autumn Festival, "Double Festival" and "5th Anniversary", which further stimulated the popularity of the consumer market, the average daily passenger flow of shopping malls has now returned to normal. Since the end of October, the store’s "Double Eleven" promotional activities have “added bricks” to the recovery of consumption and mobilized consumers' shopping enthusiasm. Data from the Alipay platform of
shows that Double Eleven's driving force for offline consumption in Hefei is relatively evenly distributed, and consumption enthusiasm in various business districts has increased simultaneously. Greenland·Colorful City, Vientiane City, Century Golden Resources Shopping Center, Yuefang IDMALL, Zhongwan Golden Land 1912 Block, Wanda Plaza are among the top on the consumer heat list. No matter where you live in the city I feel the atmosphere of double eleven consumer carnival.
reminder: rational consumption, place orders carefully to avoid risks
"In recent years, more and more consumers will choose to shop online during the "Double Eleven" period, which is also a period of high incidence of consumer disputes. The content of complaints mainly focuses on preferential promotion. Unable to deliver goods, inconsistent product quality and descriptions of merchants, difficult to guarantee after-sales service, delays in delivery and other issues." Insiders said that this year’s "Double Eleven" is ahead of previous years, and the "live broadcast" sales method is prevalent, reminding consumers of science, Consume rationally, don't forget rationality in the "Double Eleven" shopping spree.
chooses a formal platform to avoid consumption risks. For online shopping, choose e-commerce platforms and stores with legal operations, complete qualifications, large scale, and high reputation, and evaluate the reputation of shops in terms of reputation, transaction records, and evaluation details, so as to shop around. Products purchased through WeChat and Moments generally do not have quality assurance, and transaction disputes are difficult to resolve. Consumers must be cautious when buying. It is easy to consume impulsively when watching the live broadcast, and consumers are advised to place orders rationally.
understand the rules of the event and pay the deposit carefully. Generally, merchants stipulate that consumers must pay the balance within the specified time after paying the deposit to enjoy the preferential price and gifts. It is recommended that consumers must understand the details of the promotion before shopping online, and pay attention to the screenshots of the promotion and the screenshots made by the merchant. data. In addition, you need to pay attention to the price traps set by the merchants. Some predetermined prices are not the lowest prices, and some need to make up a few pieces to enjoy the activity price. Consumers should carefully read the promotion rules of e-commerce platforms and merchants, clarify the scope and period of use of red envelopes, points and coupons, and inquire about return and exchange methods and shipping policies.
carefully inspect and accept the goods and clarify the rules for return and exchange. Consumers must confirm that the goods are intact and in accordance with the agreement before signing. In the event of damage or loss of express delivery products, consumers can request compensation. If the value of the purchased goods is large, consumers should agree with the merchant or courier company to insure the price in order to reduce losses in the event of an accident.
Prevent transaction risks and enhance security awareness. Consumers must use secure payment methods to prevent information leakage.Try to choose a third-party payment platform for payment, and do not easily believe that the other party requires direct transfer, remittance to a private account, and payment by sending a payment link page or scanning a QR code for any reason.
retains the evidence of purchases and safeguards rights and interests in accordance with the law. Consumers should save online product pictures and introductions, chat records with merchants, payment information, order information and other materials when shopping online, and promptly request invoices from merchants as evidence of rights protection. Once a consumer dispute occurs, you can promptly contact the merchant for negotiation and settlement. If the dispute still cannot be resolved, you can file a complaint with the local market supervision department or the Consumer Insurance Commission. Reporter Zhang Xianliang
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