Xinjiang Strategic Think Tank-Xinjiang East and West Economic Research Institute was founded in 1996. As a comprehensive management consulting organization with a strong lineup of more than 200 well-known economists, regional, industry, investment banking, business management and training experts, it has always emphasized localization and practicality, and is positioned as "government staff and consultants, corporate hospitals And coaching", and with a wealth of practice accumulation, a well-trained professional team, and unremitting business innovation, it provides the government and enterprises with consulting services such as planning, strategy, culture, operation, investment and financing.
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. Affected by the epidemic, on August 16-17, the Xinjiang MBA Entrepreneur Association and the Xinjiang East and West Economic Research Institute jointly opened the Xiamen University Economics The "Strategic Management EDP Course" was officially launched online. This course invited a PhD in Finance at Xiamen University, a postdoctoral fellow in the Department of Agricultural Economics at Michigan State University, and Professor Xu Wenbin, a postdoctoral fellow in the China Financial Research Center of Southwestern University of Finance and Economics, to deliver Economic Development Logic"; Professor of the Department of Finance, Wang Yanan Institute of Economics and School of Economics, Xiamen University, Professor Chen Haiqiang, PhD in Economics from Cornell University, lectured on "Challenges and Opportunities of Blockchain Technology"; Associate Dean of School of Journalism and Communication, Xiamen University, Professor, Doctoral Supervisor, PhD in Sociology, Professor Lin Shengdong, lectured on "Corporate Brand Strategy and Brand Building".
On the morning of the 16th, Professor Xu Wenbin shared his views with his humorous and humble opening. Professor Xu analyzed finance from a macro perspective The rapid development of science and technology. He mentioned: In today's society, data is particularly important because big data is the most powerful means to reflect the appearance of the economy. Next, Professor Xu will give a detailed introduction from three perspectives: the background of the times, the current economic situation, and the development of the financial industry. He believes that the rapid rise of Internet finance is inseparable from the development of the Internet, whether it is from the Internet to the mobile Internet, from third-party payment to today’s cashless society or the GDP growth brought about by the sharing economy, all of which demonstrate the Internet’s relationship with finance. The impact and impact of the industry.
In the afternoon, Professor Chen Haiqiang introduced the origin of the blockchain from many aspects such as “what is blockchain technology, blockchain value, blockchain development logic and commercial applications”. , Technical principles, etc., through vivid cases to show students the current and future application scenarios of blockchain technology, and at the same time put forward the risks and challenges of blockchain technology applications. The students expressed that they must continue to deepen blockchain learning Research, fully understand the significance of the blockchain, improve digital literacy, use "blockchain thinking" to illuminate blind spots in understanding, and strive to seize the opportunities for digital economy and industrial transformation and development.
17th, Lin Sheng Professor Dong's "Corporate Brand Strategy and Brand Building" is the theme, combined with the current new normal of China's economic development, and the related problems encountered by the students, combined with a large number of well-known brand innovation and development cases, such as the power of the brand and the product Power, team power, capital power, innovation power and many other aspects, vividly described how companies use the wind of the times and focus on brand strategy to create "explosive products" on a large scale, and how to use team, capital and innovation to develop the company grow. Focusing on how to build a corporate brand among many corporate products, and how to locate the corporate development in market segments, the in-depth and simple explanation was given. Professor Lin used humorous and positive language to analyze the brand's market-oriented operation cases one by one. The students interacted frequently with the professor online, and they all expressed their benefits.
Looking back on the two days of study, the three professors used the way of edutainment and fun to explain, first from the exploration of the logic of sharing economy development, to the analysis of the challenges and opportunities of blockchain technology, and then to the re-shaping of corporate brand strategy and brand building , Brought a different classroom experience to more than 200 online students, and won the recognition and praise of all students.
The source of this article: Xinshang Alliance
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Xinjiang Studies Series (1115) The Modern Xinjiang Research Center of Xinjiang East and West Economic Research Institute released
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