has attracted a large number of young audiences and has always occupied an important position in the market. As a vertical subdivision type of idol dramas, ancient puppets and current puppets have similarities and unique appeals. On the one hand, they come with their own basic audience, which is an important weapon for harvesting the "girly hearts" of a broad female audience. On the other hand, by projecting perfect love images to female audiences, we provide them with spiritual food and relieve the pressure of real life.
Along with the blowout of the number of idol dramas, both have also achieved "quality improvement and capacity expansion". Behind the audience's increasing aesthetic level, the frequency of discussion about the two topics is also increasing. Next, we counted the TOP10 works of ancient and current couples from 2019 to 2020. By comparing the TV series index, Douban score, main creative team, production company, broadcast platform and other parameters, we discussed their respective attractiveness, star-making power and Focus on key points, give play to comparative advantages, and make up for shortcomings. The popularity of
is evenly matched, and the reputation is uneven. The
TV series index is a comprehensive index reflecting the performance of a series of data on the broadcasting platform, Baidu search, and social media. On the whole, the popularity of the ancient and the current couples is evenly matched, and it is hard to distinguish between them. Specifically, there are many "players" in the current high segment: "Dear, Loved" scored 99.50 points and won TOP1. The second place "Full-time Master" scored 89.71 points, and the third place "Happiness within reach" reached 89.01 points. Except for the 78.40-point "The Warm Hours of Us", the other eight parts are all 80+. The scores of the ancient puppets are relatively evenly distributed: "Chen Qing Ling" won the first place with 96.86 points, and the remaining nine works are all at 80+.
Douban score is currently the most promising word-of-mouth platform in the market and audience. The two are in a state of continuous anxiety in terms of word of mouth. The top three scores of ancient puppets are "Chen Qing Ling", "Liu Li" and "Under the Jin Yi", with 7.7 points, 7.6 points and 7.6 points in order. Now the top three players are 7.9 points, 7.4 points, and 7.3 points, "The Hour of Light to Our Warmth", "Full-time Master" and "Half Honey and Half Injury".
From the perspective of comprehensive popularity and word of mouth, "Chen Qingling" has secured the C position with both popularity and word of mouth. Although "Dear, Loved" is far ahead in popularity, its reputation is slightly worse. However, both the ancient puppets and the current puppet camps have appeared "underpassed" in word-of-mouth, and the popularity and word-of-mouth "masterpieces" are upside down: among the top 10 ancient puppets, "The Great Master", "Two Worlds", "The Moon" and "Xinbai" The four dramas of "Legend of Women 2019" have not passed the "passing line", especially "The Master", which has a positive number of Top2 and the second-to-last in word of mouth. The current situation is slightly better. The third place in "Happiness is within reach" Douban scored 5.3 points; the sixth place in "The Flowing Good Times" only had 3.4 points.
Judging from the broadcast platform, among the hot TOP10 ancient puppets, apart from the selection of the three dramas "Liu Li", "Under the Brocade" and "The Moon on Fire", the exclusive broadcast has become the mainstream choice on the Internet platform and is on the list. Concentration accounted for as high as 70%. For video sites, solo drama is one of the important new forces. For Gu Ou, choosing webcast to solve the problem of "starring" is the best posture to break the "restricted ancient order".
Although the current puppet shows are more inclined to be broadcast on the Internet platform, their "star" opportunities have made ancient puppets "covetous"-"Happiness is within reach", "The next stop is happiness" and "Flowing" Four dramas including "The Good Time" and "The Little Thing of First Love " appeared on Hunan Satellite TV. "Dear, Beloved" and "Sydney Stewed with Rock Sugar" were also broadcast on the Taiwan Network. The audience coverage is wider and the radiation is stronger. All members of
are adapted from IP, and the content is upgraded "You Fang"
2019-2020 Popularity among the top ten ancient puppets and real puppets, all are works adapted from IP. Original works have not yet entered the list. From the perspective of Gu Ou, "The Legend of New White Snake 2019" had multiple TV series before the remake; the other nine series were all adaptations of online novels. Tracing back to the source, we found that "The Little Thing of First Love", "I Love You" and "The Flowing Good Times" also all have novels and movies before them. Among them, "The Little Thing of First Love" is adapted from the Thai movie "The Little Thing of First Love", which is a must-see classic for many people. "The Little Thing of First Love" comes from the "To Us" trilogy. This also shows that most live puppet shows are for batch and scaleProduction and avoiding unnecessary risks often choose to purchase IP copyrights for "adaptation" creation.
At the content level, ancient and modern puppets are not limited to traditional "idols" and "loves", but quietly "upgraded" in content, integrating multiple elements, creating a differentiated breakthrough in the fierce competition condition. Ancient puppet dramas are mostly mixed with plots, fairy tales, fantasy, palace, suspense, mythology... Most modern puppet dramas cover campus, youth, sweet pet, and light joy. It is worth mentioning that in the past two years, "Dear, Loved", "Full-time Master", "Sydney Stew with Rock Sugar" and other dramas have been broadcasted in the past two years, incorporating passion, sports, and competitive elements. Create a new fashion.
In the production team, most of the directors of ancient puppet shows are from Hong Kong and Taiwan, such as "Chen Qingling", "Sansheng III Pillow Book", " Once upon a time there was a mountain of spirit sword ", "Heavy Fire on the Moon", " The directors of the five dramas Zheng Weiwen, Yang Xuan, Yu Zhongzhong, He Shupei, Yu Cuihua... almost occupy half of the ancient Ou Rivers and lakes. They have rich experience in costume creation and know how to balance the entertainment and commerciality of their works ingeniously. The
present puppet show has attracted more mainland directors to join, such as "Dear, Loved", "All Masters" and "Happiness within reach" director Xiang Xujing, November and Shenyang. In the choice of screenwriters, the current puppet shows strongly invite the original screenwriters to join, such as Calligraphy Feibao, Shui Qianmo, Zhao Qiangan and so on. Does
have "beautiful" filters?
, with the blessing of styling, drama tension is king.
idol dramas have always been an incubation pool for actors to make stars. In terms of star-making power, the present puppet is obviously shy of the ancient puppet. Looking at the ancient puppet first, after the "Chen Qing Ling" became popular, Xiao Zhan and Wang Yibo were sent to the throne of "top stream", "Liu Li" made the little-known Cheng Yi and Yuan Bingyan successfully "out of the circle", "Yue "Heavy Fire" allowed Luo Yunxi to hold onto the "country and mountains" laid by Runyu and continued the popularity of "Xiangmi". Yu Mengyu and Chen Yuqi have two ancient puppets among the top 10. On the present side, except for "My Dear, Loved", which made Li Xian popular, the other dramas provided little help to the actors.
Puppet shows are not only difficult to make stars, but also lacking in maintaining the charm of the actors on the screen. Take the idol drama queen actor Luo Yunxi . In the hit drama "Half Honey, Half Injury", he played the role of smart, domineering, narcissistic, super IQ and EQ Yuan Shuai. Perfect, the acting is also remarkable. However, many viewers believe that Yuan Shuai is not as good as "Xiangmi" Runyu. This can't help but make people question whether ancient puppets can help actor fans better than real puppets?
Actually, this difference in glamour value is related to the actors themselves. Some actors are born with a "costume face". Regardless of their own face shape or exuding temperament, they are more suitable for ancient puppet shows that "non-eating fireworks" , And the appearance of the puppet can easily make such actors “grounded” and lose the sense of mystery and imagination. Therefore, it is not only the charm of Luo Yunxi who is suddenly reduced in the puppet. Cheng Yi, who walked out of the filter of "Liu Li", was also embarrassed by everyone.
In the present puppet, you can blend the charm of the character with your own charm. There are very few actors who have a large circle of fans. Because you want to set the people in the present puppet to be natural, the appearance is not enough, but you need to be stronger. For example, actors such as Li Xian, but obviously, there are not many actors who have both acting skills and beauty.
It is worth noting that although some people are naturally suitable for ancient puppets, frequent appearances in similar ancient puppets can also cause aesthetic fatigue to the audience. For example, the styles and characters of "Ancient Costume Professional" Chen Yuqi in "Heavy Fire on the Moon" and "Two Worlds" are very similar. Many viewers said frankly that they were tired of her heroic setting of "female disguised as a man" and looked forward to her present puppet "Glazed Tiles in the Past".
If it is persuaded that the empowerment of Huadao and modeling to actor fans is only "appearance", then the deeper reason lies in the story content level, the ancient puppet is "away" from the audience's daily life, and the author & screenwriter can create something from nothing A brand-new worldview brings more imagination to the audience. Now that I am too close to life, the role is closely related to life, and the audience's "fault tolerance" is lower.
is supported by a huge worldview structure, and the plot tension of the ancient puppet is obviously stronger than that of the present one. In the big container of ancient puppets, family, country, world, life and death sadomasochism, immortals, gods and Buddhas, sweet pets and funny elements can all "add bricks and tiles" to it.The love of “three generations” and “ten lifetimes and ten generations” is obviously easier to describe and exaggerate vigorously, making people “top up”.
Conclusion:
In fact, whether it is an ancient or a present, the current shortcoming is that innovation Insufficient attention and too little investment are not only manifested in the lack of original scripts, but also in the single creation technique, and the understanding of innovation tends to be one-sided. Take the idol drama hostess, the male lead is either a domineering president or a gentle and warm man. The female protagonist is either a birdie or a silly white sweet. For the present puppet, if you can find a balance between romanticism and realistic fireworks, it will attract more drama groups, even male audiences. In addition to that. In addition, the focus of idol dramas is on feelings. Drama conflicts also come from family and workplace obstacles. Once the hero and heroine breaks through the obstacles, the story will come to an abrupt end. This is also one of the reasons for homogeneity. The creators are required to be in the story Work harder on the plot and emotional pattern.
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