Author: Gary Cheng
some time ago, YouTuber @ The Unknown Vlogs uploaded a video about Drake and his OVO team how much money outfit today , I believe you should have seen.
In this video, in addition to the members of the OVO team, Drake also meets the expectations of the camera Flex at the end of the video.
"How Much is Your Outfit? ft. Drake *OVO Edition*" video screenshot. (Image: youtube)
However, Drake's outfit is really good, almost $1 million (of course, Richard Mille's watch is already $750,000). Screenshot of
video (image: youtube)
Hey, I never expected that today, when the reform breeze is blowing all over the ground, there will be such things as "how much do you wear today"... The focus is on the protagonist this time. It turned out to be the famous Drake and his OVO team.
two words, sad . (My personal opinion, spray if you don’t like it, I don’t care)
(image: rap-up.com)
About two years ago, I don’t know a friend who made a video had a whim and made a piece of how much money to wear. Video, this is incredible, the audience really love it! Realistic enough and naked enough, too gimmicky!
In an instant, this type of video has sprung up like bamboo shoots after a rain. If you don’t believe it, open a certain audio or any other video software, and search for "how much do you wear today" or similar keywords, and you will see large and small Hundreds of so-called street-shooting bloggers have uploaded this short, fast and "watchful" video.
Because the pictures about how much to wear are too spicy for your eyes, so I still insert some pictures that I think look good to take care of everyone's eyes! (Image: ecru.co.kr)
Then in this kind of video, you will hear a lot of things that make you scornful, such as "Converse Evergreen, A cone, wild, bought abroad , It’s very cheap, just over 20,000, I just wore it casually today ", etc."
Of course, on the Internet, a land full of inauthenticity, there are still some web surfing enthusiasts who have their brains. I think they must have a big question mark deep in their hearts: what is the meaning of this content?
(image: ecru.co.kr)
I think, there are still meanings, but the meaning is also good or bad. For example...
group blind buying under the dressing price theory
In the last few pages of "BEYOND", I actually shared with you why people dress. In that article, I was like this Written:
Choosing a piece of clothing is equivalent to choosing a life. Because I like a certain life state, I begin to understand and develop the corresponding clothing and daily necessities in that life. This is probably what we often call lifestyle.
(image: ecru.co.kr)
means that it is not only simply to cover the body, but to wear clothes is actually the pursuit of a certain value, the satisfaction that comes from entering a life close to the ideal sense. What needs to be remembered is that can make us feel continuous happiness is the value of that satisfaction, not the price.
What is the essence of the pursuit of price? It's the lack of self-confidence in the bottom of my heart, because I don't understand but I want to make others feel that I have no confidence. But ah, expensive clothes won't give you a sense of identity, right? Only to study and think?
(image: ecru.co.kr)
always feel like wearing todayHow much is the content of the content, it really makes people fall into a kind of "expensive as well" consumption whirlpool accidentally, especially for those young friends who are still secretly playing a certain tone in the classroom.
is young enough and has a basic view of right and wrong, but generally lacks sufficient judgment and thinking about new things, which directly leads to the trend of A cones all over the street, is so-called no A cone, not trendy.
(image: ecru.co.kr)
words like Zhimingfeng, Frosty, Beautiful Tide Dog, don’t everyone sound like they should not agree? These words seem to be quite personal, but people who have no personality and are too price-conscious are the ones who love to use these words.
However, the current economic situation still welcomes mass buying. After all, global overcapacity is not a matter of a day or two.
Luxury goods sell luxury rather than commodities. What problems will arise when
focuses on price? Take the purchase of luxury goods as an example. Japan and the United States, France and Italy, as long as you are literate, it is not difficult to find the cheapest luxury products in the same style.
But is that product that luxury goods sell? No, no, luxury goods are always sold as incidental services.
(image: wonderlandmagazine.com)
is when you walked into the store, and someone wearing white gloves gently said to you: "Sir, what do you want to buy today?" You are thirsty. Someone will ask you if you want coffee. It's the thoughtfulness of lemonade; it's the service that you think the bag is dirty and you can take it back to take care of it; it's the next time you walk into the store, their CRM system will clearly write down your last name.
(image: wonderlandmagazine.com)
is an additional service that you can enjoy when you go to a convenience store to buy water? Can you experience it when you buy a pair of sneakers? Shouldn't it?
If I say that this is what luxury goods really sell, will anyone raise their hand against it? If we only focus on price and compare prices through various channels and take pictures of the upper body, then what we are buying is really just a commodity.
(image: wonderlandmagazine.com)
, it should be said that it is a product that can reflect "I am rich", that's it. However, from ancient times to the present, who would respect a person from the bottom of his heart simply because he is rich? No, no, unless that person gives you the money, hehehe.
Idealistic paradise has become a battlefield of speculation
Regarding this thing we love, I believe everyone has a clear consensus: calling someone a hipster is a curse, and the term street culture has spread to many people. Yu said it (say me).
However, Street Culture was originally rooted in the streets, communities, and playmates, which means that it was originally relatively pure. Very early, very early, very early, we really will shine because of a pair of sneakers; we are happy because we met a like-minded friend.
(image: ecru.co.kr)
hypocritically said that Street Culture at that time was really an idealistic paradise. We lived in that paradise quite simply and happily.
But the so-called Street Culture doesn't seem to be the case anymore. Going to the rooftop to take a few cool photos is called a trend photographer, and making a few videos about how much money to wear is called a trend blogger. I quite want to ask a question. Now that there are so many trend opinion leaders, how many do you think are really opinions?
(image: ecru.co.kr)
Although Supreme has capital injection, Stadium Goods also has capital injection, but I don’t think that capital entering the market is really harmful to cultural development, but there are someThe capital is simply to speculate and make money.
Look at it. Now, how many of Lifestyle's brands do you tell me that there are Lifestyle brands? Now I am telling you to be yourself, how many of them are really being yourself?
Maybe ideals don’t exist, but speculation shouldn’t exist either?
(image: ecru.co.kr)
Sorry, it’s a little bit broken today, I’ve been so far from how much I wear to wear, but I’m very eagerly looking forward to things that can develop a turnaround and make it better .
In the seventh episode of the second season of the HBO series "THE NEWSROOM", ACN TV encountered a credibility crisis. Charlie, the president of the news department, who has always insisted on outputting positive news values, said:
"We do not have the trust of public anymore.".
(image: ecru.co.kr)
, Lansing, the chief executive of the TV station who has always focused on profit, unexpectedly said "Get it back".
In that show, the news anchor Will has always been regarded as the contemporary Don Quixote, but at that moment, Lansing may also be Don Quixote. So, what about Don Quixote of street culture? (I'll just talk about Don Quixote~)
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