On October 29, the domestic high-format film brand CINITY made its debut at the 20th National Cinematic Domestic Film Promotion Conference held in Hengdian, Zhejiang, and held the CINITY AMR high-frame version of "King Kong River" tasting. Jiang Yuying, Director of Film Division of Zhejiang Film Bureau, Fu Ruoqing, General Manager of China Film, Fu Liwen, Deputy General Manager of Zhejiang Cultural Industry Investment Group Co., Ltd. and Chairman of Zhijiang Film Group Co., Ltd., Wang Hong, Vice President of Hengdian Group Holding Co., Ltd. and more than 200 people Guests from the film industry and the media attended the event to discuss ways to accelerate the transformation, upgrading and innovation of the film industry through technological empowerment.
When the industry is recovering, high-tech formats promote a deep breakthrough in the film industry.
During the tasting, Jiang Yuying, director of the Film Division of the Zhejiang Film Bureau, first affirmed that CINITY AMR's high-frame version of "Kingang Chuan" is not only a Chinese film. Technological innovation is also another innovative breakthrough for Chinese filmmakers. He said in his speech: "The history of film development is the history of the continuous integration of science and technology and film art. The ever-changing film technology vividly presents the beauty of film art. 2020 is a challenging year for the film industry. The future is a challenge. Chinese films are destined to take the road of high-tech innovation and development, continue to promote the continuous development of the film industry with technological innovation, accelerate the in-depth integration of the film industry and digital technology, and promote deep breakthroughs in the film and television industry."
In the post-epidemic era, high-format films bring movie viewing. New breakthroughs in experience
Subsequently, the general manager of China Film, Fu Ruoqing, also put forward his own point of view in the "post-epidemic" period on how film companies think about breaking the situation and quickly adapt to the new track of industry competition: "After the theater resumed work in July, The cumulative box office in August was 3.4 billion, and the National Day box office revenue was 4 billion. This shows that the audience's viewing demand is still very large. The viewing experience and social attributes of the cinema to everyone, as well as the cinema’s sense of viewing ceremony are irreplaceable We filmmakers need to defend this, actively and continuously insist on innovation, and use high-end projection equipment to enhance the viewing value of movies on the big screen and people’s viewing experience in theaters."
in order to fully enhance the audience’s viewing experience , To promote the development of Chinese films in the direction of differentiation, specialization and high-end, , under the leadership of the Central Propaganda Department and the National Film Administration, is independently developed by China and holds the independent intellectual property rights of the high-format film projection system—— CINITY was born. The
CINITY cinema system is China's independently innovative high-format movie projection system, and has independent intellectual property rights. CINITY creatively integrates 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut and immersive sound and other high technology in the field of film projection. This high-frame version of "King Kong River" applies CINITY AMR artificial intelligence for the first time Remastering technology makes the movie screen clearer, more colorful, smoother, more detailed, more coherent, and more lively, which greatly improves the fidelity and immersion of the movie.
During the screening of "King Kong River", the tragic and magnificent battlefield pictures of and the shocking sound of artillery made the movie guests seem to have experienced the grand battle personally, and they flew together with the rapid marching soldiers. Traveling through the jungle, fighting the enemy ground-to-air in the rain of guns and bullets, guarding the wooden bridge with flesh and blood, ensuring that the follow-up troops reach the front line...
authorized SNAK, CINITY inspires the new vitality of traditional theaters
Fu Ruoqing emphasized that the CINITY attack Technical bottleneck. On the one hand, the comprehensive promotion of CINITY will promote creators to improve the quality of movies, and on the other hand, it can help cinema terminals improve the quality of projection, create a better viewing experience through differentiated operations, and activate the vitality of theaters. At the
tasting meeting, CINITY authorized Zhejiang Sinaco Film Equipment Technology Engineering Co., Ltd. It is the exclusive distributor of CINITY cinema system in Zhejiang Province. In the future, the two parties will work together to promote the promotion and application of high-format projection systems, drive more theaters to update and replace early projection equipment, inspire the revival of traditional theaters, and improve the overall film quality in Zhejiang.
Since its introduction to the market, CINITY has established cooperation with many domestic cinemas, covering more than 20 cities across the country. After the restart of the Chinese film industry in July, CINITY focused on accelerating the market layout, and continued to make breakthroughs in key technical links to drive the formation of the entire high-format film industry chain, opening up high-format films from pre-shooting, post-production to distribution and projection. , And strive to break the situation for the film industry that has been hit hard by the epidemic by stimulating the overall upgrade of the Chinese film industry.
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