2021 Spring Festival stalls are "surging". Before
, there is " Chinatown Detective 3", after which there is "Emergency Rescue", in the middle is mixed with "New God: Nezha Rebirth" and other films. The 2021 Spring Festival file list instantly changed from skinny to plump.
Unsurprisingly, on the first working day after returning from the long vacation, "Detective Chinatown 3" officially announced the 2021 Spring Festival file. Since then, the mainland film market has set off a wave of small climaxes, such as "New God List: Rebirth of Nezha", "Qing Ya Ji", "De-violence", "Digimon: The Last Evolution", "Crowd Crowd", "Emergency" "Rescue" and other films have announced their schedules one after another, and many of them are directly entering the Spring Festival file.
Previously, "Assassination of Novelists" and "National Carnival" had officially announced the files for 2021 New Year's Day. "Bear Infested Wild Continent", which was withdrawn during the Spring Festival last year, is also expected to return. According to industry sources, "Fengshen Trilogy" is also expected to join the Spring Festival lineup. With the collection of various information, the outline of the 2021 Spring Festival film list gradually became clear.
01 Who gave the courage
"The holiday is over, go to work tomorrow, good night."
This is the only tweet on the last day of the National Day holiday on the official Weibo of "Detective Chinatown 3". At 9 o'clock in the morning on October 9th, when people were still walking on their commute to the company, the topic of "Tang Detective 3" returned to the Spring Festival file, which has rushed to the hot search on social platforms.
Regarding this news, most movie fans were not surprised.
In an interview at the end of March, director Chen Sicheng said frankly that the release time of the film would depend on the recovery of the film market, and that he would have to wait until the summer time at the earliest, and he might also choose the 2021 Spring Festival file.
There is no doubt that the just-concluded National Day archive of 2020 gave the courage to set the archive for "Detective Chinatown 3". There were nearly 100 million movie viewers in 8 days, with a cumulative box office of 3.952 billion. This answer sheet is the best response to the results of the resumption of work in the mainland film market.
restores the vigorous market environment of the past and becomes an important driving force for the film to return to the Spring Festival. And "Detective Chinatown 3" is a big production made of money piled up, and the Spring Festival stalls can hold its box office ambitions.
On February 21, 2019, Wanda Films responded to the China Securities Regulatory Commission's announcement due to its acquisition of Wanda Films, listing the investment costs, proportions, and film types of 13 film works invested by Wanda Films.
Among them, movie seven is the main cast of Wanda Film and Television and the genre is comedy/action/suspense. The production model is traffic star + big IP. The expected release time is 2020. At that time, due to multiple conditions, many media speculated that the film was "Detective Chinatown 3". Based on the planned investment ratio of 34.5% and the estimated total cost of 447 million, the total investment of the film may be close to 1.3 billion.
Wanda Films responded to the China Securities Regulatory Commission’s announcement due to the acquisition of Wanda Films.
Due to the disputed official text and no detailed explanation, the total investment of the film is 447 million, and Wanda Films plans to invest 34.5%. Regardless of the explanation, the total box office of the film has reached at least 1.3 billion, and Wanda Films' investment has the possibility of returning.
In the 2019 annual financial report, the lack of masterpieces of popular movies has become an important reason why Wanda Films' annual profit is less than expected. Therefore, "Detective Chinatown 3" has become the thickest "thigh" that can lead the company's performance to take off among the master works of Wanda movies in 2020.
Affected by the epidemic, the 2020 Spring Festival files are collectively removed. The film party is in a state of observing the market, which has caused the film to pass the National Day file. The 2021 Spring Festival file has become the best and last choice. The overall box office performance of the National Day stalls will give the film side the last reassurance before the stalls are set.
After the official announcement of "Detective Chinatown 3", the closing price of Wanda Movies rose to 17.8 yuan per share on that day, an increase of 4.03%. In terms of overall market value, it rose by 1.43 billion in a single day. Regardless of short-term capital market or long-term revenue performance, "Detective Chinatown 3" has become the most valuable life-saving "straw" of Wanda Films.
02 The 2021 Spring Festival file list is ready to be released after the National Day file
, "Detective Chinatown 3" sounded the final assembly call.
followed closely, "New God List: Nezha Rebirth", "Qing Ya Ji", ""De-violence", "Digimon: The Last Evolution", "Crowded", and "Emergency Rescue" and other films have announced their schedules.
In these new fixed-file films, many refer to the Spring Festival file.
just announced the finalized "Emergency Rescue", which can be described as the "repetition student" of the Spring Festival file. The film is the final chapter of the action trilogy directed by Lin Chaoxian, with Peng Yuyan and Xin Zhilei as the main characters. Although it was a year late, the film still did not miss the Spring Festival, which is gratifying. The
animated movie "New God List: Nezha Rebirth" was announced on October 10 for the new year's day. This film is also currently the only scheduled Spring Festival animation film.
's strong cyberpunk style materials have made many viewers look hot. "Why Nezha rides a heavy motorcycle" has become one of the public's myths about the film.
Directed by Rao Xiaozhi and starred by Andy Lau, Xiao Yang and Wan Qian, "The Crowd", featuring the concept of "exchange of life". Whether the film can continue the absurdity and popularity of "The Nameless" leaves the public with a suspense.
As 5 films have already landed in this schedule, 8 films have been fixed for the Spring Festival in 2021.
For example, at the 2019 Hainan Island International Film Festival, "Carnival for All" announced the tentative 2021 Spring Festival file. This film is the third collaboration between director Yan Fei, Peng Damo, and starring Shen Teng, following "Charlotte's Annoyance" and " Xihong City's Richest Man ".
On January 10, 2020, Lu Yang's "Assassination of Novelists" has been set for the Spring Festival next year. The film starring Lei Jiayin, Yang Mi, Guo Jingfei, etc., is adapted from the short story "Assassination Novelist" of the same name in the collection of Shuang Xuetao's short stories "Aviator". In addition, this film is also listed in the "Jincheng Joint Production Plan" of Alibaba Pictures, the main control and main casting list of the four major stages in five years. After the National Day file of
, many filmmakers' confidence in the mainland film market will be passed on to more films that are in the waiting stage. I believe that as time goes on, there will be more new films scheduled for the Spring Festival.
"Fengshen Trilogy" was previously revealed that the Spring Festival has been scheduled. "Bear Infested Wild Continent" is also expected to return to its original schedule.
According to previous media reports, "Fengshen Trilogy" may be the most invested film in the history of Chinese film, with more than 2,000 staff and a budget of 3 billion yuan.
Therefore, the three golden gears with the highest gold content are undoubtedly the best place to stay in the "Fengshen Trilogy". After leaving the summer file, if the "Fengshen Trilogy" is set for the 2021 Spring Festival, it is also reasonable.
, as the spokesperson of the animation film for the Spring Festival, the "Bear Infested" series of films has been "full Qin" on Lunar New Year's Eve since 2014. Affected by the epidemic, after the absence of the 2020 Spring Festival, the best schedule for "Bear Infested Wild Continent" is still the long Spring Festival holiday when parent-child movie-watching demand is strong.
So far, the 2021 Spring Festival film list has taken shape. Whether this finalized draft can become a finalized one still needs time to test. As time goes by, there will be more new films coming in and out of the Spring Festival. For "Chinatown Detective 3" and other new headlines, the probability of withdrawal is relatively small. Instead, it is a small-scale work, which makes it easier to turn around.
03 The old players and new faces of the Spring Festival stalls
"There are no 100 million votes to make up, don't enter the Spring Festival stalls."
This was a seemingly exaggerated statement widely circulated in the industry, but it also illustrates the entry of this light and shadow feast from the side. The threshold is not low. Behind the box office battle for the Spring Festival stalls is often the rivalry between the leading film and television companies.
Currently, there are 68 production companies (without deduplication) of 4 films scheduled for the Spring Festival in 2021. Many producers are already familiar with the Spring Festival stalls.
"Detective Chinatown 3" mainly produces Fang Wanda movies, Chinese movies, etc., and participates in the production of Spring Festival films almost every year. During the Spring Festival in 2019, Chinese films participated in the investment of "Wandering Earth" and "New King of Comedy", and Wanda Films participated in the production of "Flying Life".
"Assassination of Novelists" is the second film released by Ali Pictures "Jincheng Joint Production Project". The first work of the plan to be released was "Peppa Pig's Chinese New Year", which was released in the trailer for last year.
, the main melody professional, Bona Pictures, has participated in the production of "Operation Red Sea" and "Flying Life" before "New God List: Nezha Rebirth"Wait for the Spring Festival video. "Emergency Rescue", which has just announced its entry into the Spring Festival, is also the company's masterpiece.
"Assassinated Novelist" work photo
In addition to the old players, there are many new faces in the Spring Festival file.
For example, Bilibili Pictures, whose parent company has a strong two-dimensional culture, participated in the production of "New God List: Nezha Rebirth". In addition, the film is also the first film project participated by Bubble Mart Cultural Creative Co., Ltd. Contracted "囧Mom" to invite people across the country to watch the blockbuster free of charge, and participated in the production of "Detective Chinatown 3".
tentatively scheduled for the 2021 Spring Festival, "Carnival for All", if it can be released on time, it will be the first Spring Festival show of Happy Mahua Pictures.
These old and new faces are all coming for the big cake of the Spring Festival stall. Who can become a big winner depends on the quality of the films produced and the investment ratio. The audience will wait and see which films will remain in the 2021 Spring Festival file list in the future.
Which movie are you looking forward to for the Spring Festival next year?
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