What kind of fantasy life does the richest writer who forced Jin Yong to make a move?

Editor's note:

15 years ago, best-selling author Jiang Nan became famous with his fan novel "The Boy Here", and became the richest Chinese writer in 2013 and 2015.

On October 11, Jin Yong sued Jiangnan, formerly known as "Yang Zhi", under the original name "Cha Liangyong", demanding that "the infringement of the plaintiff's copyright and unfair competition should be stopped immediately, and the copying and distribution of the novel "The Boy Here" should be stopped and sealed. Destroy inventory of books" and apologize publicly, and compensate RMB 5 million for economic losses.

Jiangnan said in his response on October 23 that "I am very sorry for Meng Lang and the abruptness when I was 22 years old", and said that he had entrusted a lawyer to deal with it.

The case will be heard in Tianhe District People’s Court in Guangzhou on February 16, 2017.

Text/Wang Zhiyuan

▌This article was first published in the 150th issue of "Blog World" in January 2014. The original title was "The Fantasy Drifting of the Richest Man Writer Jiangnan". The richest man on the list. This is due to his viewing fantasy literature as a commercial activity rather than a pure literary creation. The reason he used this path to achieve success is precisely the cause of the downturn in Chinese fantasy literature.

Jiangnan's personal success is accompanied by the decline of Chinese fantasy literature. Around the world, fantasy literature represented by novels such as "Harry Potter" and "A Song of Ice and Fire" is an important force in the literary world. Readers are spread across all ages and have become the shapers of mainstream culture through movies and TV series. . This scene is far from happening in China.

Jiangnan was once an important leader in Chinese fantasy literature. The "Kyushu" fantasy circle that he participated in and eventually fell apart was once considered to represent the hope of the future. In the end, he went to the peak of his career by deviating from the culture of this circle.

Previously, the author who was talked about for being the richest man in the writers list was Guo Jingming, an idol and imitator of Jiangnan. The two have many similarities. After they achieved commercial success through literature, they were all questioned about being too commercial. The path to harvest wealth in Jiangnan is also close to Guo Jingming's style. They all make a group of teenagers their loyal fans through their works, and use this to carry out business adventures.

The road of fantasy adventure in the south of the Yangtze River has officially become possible, starting from the sudden popularity of the novel "The Boy Here" around 2002. But the earlier starting point was in the family home of the Department of Transportation of Anhui Province in the northeast corner of the old city of Hefei. Before going to university in Beijing in 1995, he lived here for 18 years. At the door of the house is Feishui that has been flowing for thousands of years, and on the other side is the site of Xiaoyaojin Ancient Battlefield-the place where the famous Three Kingdoms general Zhang Liao became famous.

▵The cover of "The Boys Here"

When I was young, I was often asked by my father to sit at the desk and work hard after school at night. The desk was facing a large window, outside the window was the river. The one thing he did the most was to lie down on the table, looking out the dark window, "Thinking that the monster coming with the wind is smiling in the wind outside, sometimes thinking, maybe the world is shutting down. The moment he came to the door, it had already begun to change. Outside this room, huge, unknown plants were growing arbitrarily..." In the preface of a writing for a friend, Jiang Nan recalled his lonely and imaginary childhood.

years later, he became a fantasy novelist. On the "Rich List of Chinese Writers" announced on December 5, 2013, he ranked first with 25.5 million yuan in royalties.

At different stages of life, Jiang Nan knows what he needs, and then uses the thinking of a science man to accurately achieve it. He has been trying to practice his business talents since college. He has done book publishing, selling minerals, plastic films and other businesses. Later, he ran full-time magazines and deliberately opened up the industry chain of fantasy novels, film, and games.

In this era when the traditional publishing industry is declining, "The History of Kyushu" created by him also suffered a cold winter, and tilting the magazine content to the younger population became his life-saving straw. As a result, his personal creation has also turned, and finally implemented in the "Dragon Race" series of novels. The completely market-oriented creative model has allowed this novel to achieve a cumulative sales of nearly 8 million copies.

This is the success of Jiangnan, it is interspersed with the decline of Chinese fantasy literature, and it is particularly eye-catching.

Guo Jingming's footsteps

Friends and colleagues around Jiangnan know that his role model is Guo Jingming. For this year who is 6 years younger than himselfBeing light, he never hides his appreciation and often uses it as a reference.

Yinxiang is a brother and former colleague from the north of Jiangnan. In 2006, when Jiang Nan left Shanghai to Beijing to do "Fantasy 1+1", Yinxiang was one of the earliest members of the company. According to his memories, Jiang Nan often said to his employees: "You go and see what Mr. Guo Jingming is doing recently?" When

, Pan Haitian, who founded "Kyushu Fantasy" with Jiangnan and Jinhe, was interviewed by "Blog World", Speaking of Jiangnan’s identification with Guo Jingming: “When we made Guo Jingming’s jokes, Jiangnan who was present would say seriously,'At least his business model is very good.'”

Jiangnan and Guo Jingming became famous at about the same time. In 2002, when Guo Jingming won the first prize in the new concept composition competition for the second time, and published his famous work "Illusion City" in "Sprout" magazine, Jiang Nan also became popular online with "The Boy Here" published in the same year. Since then, the two have almost followed the same trajectory.

In 2004, Jiangnan gave up his doctoral studies in the United States and rushed to Shanghai to participate in the game development project of the ninth city of the online game company with Jinhezai, Pan Haitian and others, and founded "Kyushu Fantasy" a year later. In the same year, Guo Jingming established the "Island" studio in Shanghai and edited the "Island" series of magazines. The two men's magazine publishing and business road began, and gradually become diversified in the future-both of them have put their works on the screen.

"I feel that Guo Jingming is still in his dream. What he wrote is far from the reality of society, at least in my opinion." This is Jiangnan's evaluation of Guo Jingming in a campus radio program in 2005.

In the south of the Yangtze River at that time, in suits and shoes, full of ambition, as an elite, shuttled through CITIC Pacific, the best office building in Shanghai. He shouldn't pay too much attention to what Guo Jingming is still doing while renting a house in Zhabei, Shanghai. However, as the online game project ran aground, he had to focus on writing and magazine publishing. Guo Jingming, who had continued to succeed in the field of youth literature, began to enter Jiangnan's field of vision.

Through the study of Guo Jingming's success theory and business model, Jiangnan summarized the 8 essence of fantasy literature creation as the direction of personal writing and magazine operation. These concepts are dubbed "Jiang Ba Tiao" by employees. The first is "you must sell books to middle school girls."

Jiangnan’s explanation for this is that only middle school girls buy one copy per person, while boys usually buy one copy for each dorm or each class. "Guo Jingming was so successful because he was able to sell books to middle school girls. Although we pretended to write something from the young man, in view of China's national conditions, we must find the girls want to buy in the young man." Jiang Nan told Yinxiang . "National conditions" was later used by many critics as the reason for the decline of Chinese fantasy literature. The subtext refers to the unwillingness of Chinese adult readers to read fantasy works.

His way to achieve this goal is to cooperate with the Zhiyin Group, which has a strong distribution channel among the youth group. Since 2009, Jiang Nan has serialized the "Dragon Family" series of novels on "Friends Manke"; in 2011, he joined hands with Zhiyin Animation to launch the new "Kyushu History".

Yinxiang believes that the cooperation between Jiangnan and Zhiyin is obviously his judgment as a professional manager. "It doesn't matter whether the article is good or not, the key is the channel." He had a very low evaluation of "Dragon Race" that Jiang Nan started to create in 2010: "The essence of the success of "Dragon Race" is that Jiang Nan finally pulled his face down.... "Dragon Race" is completely different from his previous things, it is in his mind. Thinking of "Harry Potter" and looking at Guo Jingming in my eyes."

"Dragon Race" tells the story of how high school student Lu Mingfei and his partner embarked on the road of slaying dragons, and how to continue slaying dragons and saving the world. Whether it is the character setting or the storyline, it presents an obvious juvenile book. In particular, it is filled with a large number of luxury brands, reminiscent of Guo Jingming's "Little Times".

Douban netizens Ting Feng Ting Yu regarded it as a "model work in the era of novel commercialization." He said that if Jiangnan’s previous works "The Boys Here" and "Zhuolu" are regarded as his commemorations of youth, "Jiuzhou·Miaoluo" is a yearning for blood, and "Shanghai Fortress" is a recollection of a past. "Emperor Guangming" and "Tian Wang Bensheng" are a carnival to their own fantasy world. "Then in "Dragon Race", Jiangnan only has one purpose left-trying to win the favor of readers."

's compromise on commerce and the market is also reflected in the publications founded by Jiangnan. "They will write about people like churn, buy rotten, uncle, but they are actuallyCheer Jiangnan's thinking. The four great princes at the back of "The History of Kyushu", I am happy after reading them, they are really written according to "Jiang Ba Tiao". "When it comes to the current content of "The History of Kyushu", Yin Xiang expresses his feelings like this.

" is more than Guo Jingming. "This is a sentence that Jiang Nan and Yinxiang talked about a few years ago when they talked about their business ideals. Now, he is using Guo Jingming's method to try to surpass Guo Jingming-this seems like an unlikely task, but he I have already tasted the taste of winning.

Young Yang Zhi

Jiangnan’s real name is Yang Zhi. The brothers in the family named after Xiu Qi Zhiping, avoiding suspicion of Yang Xiu, starting with Qi. Jiangnan was his pen name after he started literary creation. Jiangnan was not outstanding when he was a child He thinks that his tongue is dumb and he rarely talks to people. He saves time talking and spends it in a daze.

"Dad doesn’t know how much time I spend in a daze every night, and he doesn’t think I have a daze. In the world, when he saw me smiling blankly at a dark window by chance, he probably would only think that the children nowadays are very strange. "Jiang Nan recalled. What made

contrasted strongly with the fantasy world, it was the restraint and frustration in his real life. These were the two extremes of his childhood.

were both civil servants’ parents’ strict tutoring, which allowed him to be in a lot of Years later, he was still deeply impressed. He once mentioned in his essay that when he started writing a diary at the age of 16, he had to write two versions, one for his mother’s search and reading at any time, and the other for his true record, which required "digging Deep in the hole."

Jiangnan said that his father’s greatest wish for himself is to become someone like Yang Zhenning and Li Zhengdao, “the most important thing in life is the Nobel Prize.”

does not seem to be picking up in the future regardless of middle school or high school. A Nobel Prize winner. When looking back on his junior high school experience, Jiang Nan described himself as a guy who "worn a blue student uniform, had never fought in his life, ranked the bottom 1/3 in the class, and drooped his eyes. ". His squad leader is a handsome boy wearing a leather jacket, hiding a one-foot-long hidden knife in his schoolbag, ranking in the top ten in the class, and having conflicts with school brothers around him.

"I and I The gap between the squad monitors in junior high schools really allowed me to raise my head to severed my neck. Jiang Nan said that he wanted to be a squad leader who was both civil and military, but the family's requirement of him was "to go around when he saw a fight." This made him buy a 20,000 yuan as an adult. Yuan’s Burberry trench coat is to pay tribute to Chow Yun-fat in "The True Colors of Heroes" and to make up for his youthful years. The high school in Jiangnan was spent in a non-key middle school, and his academic performance was above average. He started as a dick. After school, I went to play billiards and arcades, and then wrote two hours of homework. The family let me go for 3 years. "In a speech at Chengdu University of Technology, he downplayed his high school years like this.

But this did not affect his later admission to Peking University. Fantasy when he should dream, and when he should be pragmatic, he knows exactly what he is. Then choose to break out at the most suitable moment. The experience after that has repeatedly verified his accurate grasp of opportunities and life direction, decisively gave up, and then picked it up just right.

wrote

"here's here because of boredom." "Juvenile" is a famous work in Jiangnan, written in 2000, when he was 23 years old, and he had just arrived in the United States to study, majoring in medical analysis, under the tutelage of Michael L. Gross, editor-in-chief of the Journal of the American Society for Mass Spectrometry.

The strange environment in a foreign country seemed to make him Re-experiencing the loneliness of a teenager. Due to language and cultural differences, he was unable to communicate with American classmates. The daily conversations were nothing more than "Did you eat KFC or McDonald's today" and "When are you going home tonight?" Superficial topic. He studied in a deserted mountain village where "you can only buy beer by driving 5 kilometers", surrounded by endless cornfields, there is no poetry at all.

"If I live like this for a long time, I will go crazy . At that time, I began to recall my life at Peking University, and then I wanted to express it in such a way. "Jiang Nan said that "The Boy Here" is exactly his product in this state.

"The Boy Here" was first serialized on the Internet in 2001, and it was two years after it was widely circulated and published. This film is based on Jin Yong's martial arts. The doujin campus novel with the central character as the protagonist has made Jiangnan fame and fortune, and has become a weapon of admissions for Peking University.

"There are indeed too many people who have watched "The Boy Here"When I went to Peking University, Jiangnan heard this at least two to three hundred times. Peking University students really like this novel, and I also know that some Peking University admissions teachers will bring a few copies when enrolling students. "Yin Xiang said. In 2010, this novel was adapted into a movie, and Yin Xiang is the director.

Jiangnan's confidence in writing stems from his part-time work experience while studying at Peking University. During this period, he spent about a year and a half in the publishing house. Work part-time, responsible for drafting and editing. "I also read some books at that time, and I thought it was just so, I could write. Jiang Nan said in an interview.

's interest in publishing continued until Jiang Nan was studying in the United States. This is one of his ways to make money. Yan Qingsheng is the former president of Memories Square, a subsidiary of New World Publishing House. He started in 2002. He contacted Jiangnan and planned and published his early works. In an interview with "Blog World", Yan Qingsheng said that Jiangnan did not want to be a pure author, and sometimes he would help find some manuscripts.

Jiangnan’s former colleague, "Jiuzhou" Su Bing, the editor of "Fantasy", revealed to this magazine: "Jiangnan originally had shares in Memory Square, but it was eventually retired because of the Ninetowns project. "

Jiang Nan might not have thought that writing and publishing would become his main career in the future. In an article called "I Have a Dream", Jiang Nan said that his dream at the time was to become a "Golden Boy". "(Golden boy). This was planned for him by a younger brother of his Peking University School of Chemistry. The so-called "Golden Boy" means graduating from a world-class school, then working as an analyst at the top five consulting companies, and then studying at the top after two years. After the business school came out, it would either serve the Fortune Global 500 or join the Wall Street...

For this reason, Jiang Nan had been admitted as a registered financial engineer and began to learn to analyze various cases, listen to business school courses, pay attention to financial news every day, and analyze the rise and fall of oil prices. And exchange rate fluctuations... However, he eventually stayed away from this golden avenue. He did not disclose the specific reason, only that the training he received at that time is useful to him.

was just before and after he gave up being a "Golden Boy", a later The fantasy world called Kyushu issued a call to him. Kyushu originated from a story solitaire. In early 2002, netizens Blister posted a post on the fantasy edition of the Qingyun Forum, convening colleagues to cooperate in a series of fantasy novels with the common background of "Kane Land". This proposal was originally proposed. Many people responded, but because of the lack of succession, "Kaneland" eventually ran aground, but this became the prototype of Kyushu.

"I would like to propose a setting world with our oriental style, interested people More often, everyone joined in, and Kyushu was slowly established. "Fantasy writer Pan Haitian recalled the origins of Kyushu to "Blog World". His ideas caught the attention of Jiangnan, who was active in the Qingyun martial arts version at the time. Soon Jiangnan also joined in, and interacted with Blister, Pan Haitian, Jinhezai, and remote control. Together, they became the earliest seven creation gods in Kyushu.

Pan Haitian believes that the emergence of Kyushu was mainly influenced by Western fantasy literature at that time, especially the Hollywood fantasy blockbuster "Lord of the Rings" and "Harry "Porter" landed in China in 2001, allowing many people to appreciate the charm of fantasy. In an interview with "Blog World", Blister said that the reason why he initiated such an initiative was inspired by the American "Dragon Gun" series of novels. Inspiration.

"Dragon Spear Chronicles" (trilogy) later became the basis for most Western fantasy novels and games, and a series of derivative works were born. In the early 1990s, Taiwanese translator Zhu Xueheng first Translated it into Chinese and introduced it to Taiwanese readers. He was also known as the "originator of Taiwanese fantasy novels."

Kyushu officially became famous in April 2003. Jinhezai wrote on the homepage of the Kyushu website at the time: "Kyushu is The first drop of water in the sky, we hope it can become an ocean. "In this regard, Jiang Nan also wrote a heroic declaration: "He Rhapsody Madman Party Jin He Zai, Pan Haitian and others are trying to overthrow foreigners such as "Dragon Spear" and "Lord of the Rings" and other fantasy mountains, and they have risen to the pole and raised the'Oriental Fantasy'. The big banner... the long-awaited Eastern blood slowly began to boil, and everyone grew wings and flew out of this wall together. "

Kyushu is the first network base for Chinese fantasy literature, and it is also the first collective creation of a fantasy world by Chinese fantasy fans. It has a profound impact on the future Chinese fantasy creation pattern. For the past.

2003 was the first year of Chinese fantasy literature, in the fantasy worldThe influential "Flying Fantasy World" (called "Science Fiction World Illustrated Magazine · Supplement" at the time) and "Legend of Ancient Times · Fantasy Edition" successively launched this year. In addition, two fantasy magazines, "Dreamer" and "Legendary Literature Selection·Fantasy World" were also published in the same year, but they were disbanded soon. Standing and breaking, excitement and caution, reflect the anxiety of the time when people first came into contact with this new type of literature.

Kyushu’s first work after its formation was Jiangnan’s "Kyushu·Miscellaneous Record" published in the "Science Fiction World Pictorial Supplement" in 2003. Blisters called it "the first significant work since the birth of Kyushu. The story itself is also very fascinating. Once it comes out, it becomes the main line."

Pan Haitian recalled that because Jiang Nan rarely participated in the discussion of the content setting, he was the first to throw out the work when everyone was still arguing, and other people made comments on him.

Su Bing guessed that Jiangnan might have had an idea for a long time. After Kyushu came out, he put the story in the Kyushu framework, "The result is that others have not started writing well, and his things have already been established. , Everyone had to follow him." In Kyushu’s creations, she believes that Jiang Nan is a person with a strong desire for self and control. Anything related to his works must follow his own. “If anyone uses his characters, his character and plot are not his He would be very unwilling if he wanted it. At that time, the stories of other old monsters were all around his "Kyushu·Miscellaneous Records", which caused other people's novels to be unable to proceed later, and either gave up or did not write or adjust. To an era different from him".

Kyushu not only inspired another possibility for Jiangnan, but also the beginning of his life. The most important thing is to find an outlet for his childhood fantasy world. For this reason, he did not hesitate to lose the martial arts he once loved, and the doctoral degree he was about to obtain.

Jiuzhou Gathering and Scattering

In 2004, on a rainy afternoon, Jin Hezai and Qin Jie, then vice president of the Ninth City, were waiting for a late friend in a cafe in Shanghai. During the chat, Jin He was talking about him and a few friends who were working on an overhead world called "Jiuzhou". Qin Jie's eyes lit up and immediately expressed strong interest and investment intentions. After

, Jin Hezai first told Jiangnan in the US through MSN, the friend he had contacted most on the forum at that time.

"I told Jiangnan that there is a listed game company and would like to invest in Kyushu. Because I thought I didn't know much about business at the time, I wanted him to talk about this in detail. After he knew it, he was very interested, so he was sure to come back. , Otherwise he will definitely not come back.” Nine years later, Jin Hezai, who has parted ways with Jiangnan, recalled to Blog World when he invited Jiangnan to return home.

Jiangnan has a deeper explanation about his reason for returning to China. In addition to poor homework and being teased by his American teacher for not being a studious Chinese and unsuitable for being a researcher, Jiang Nan said that one of the most important reasons for him was his dislike of the United States.

"I don't want to package myself as an idealist who gave up California Bay villas and returned to China to eat coarse grains for Chinese fantasy novels. It is too hypocritical. I hate that place in the United States. I have no friends. I am always separated by a hidden glass wall." Jiang Nan thought it was a matter of time to return to China, and Kyushu just gave him a chance in advance.

When Jiangnan returned to China, he was catching up with the second wave of the Internet (mainly online game companies). "At that time, John and I, a vice president of Ninetowns, were netizens. When explaining Ninetowns' strategy, they boldly drew a cross, saying that it was nothing more than one vertical and one horizontal, expanding game varieties horizontally, and starting from culture throughout the industry chain! So I found a brand-new dream. "Rejuvenating the country through culture" sounds more passionate than "financial mongers"!" Jiang Nan wrote in his blog.

He also recalled the heroic state of mind when he was a little drunk and slightly drunk, standing on the terrace looking at the Shili Beach in Old Shanghai: "The flowing light symbolizes the country of gold rushing, and the rushing water symbolizes never to return. The time and ambition of the man, so I am determined to do a great cause in such a great era.”

However, this great cause did not come to Jiangnan and others as expected. Since Jiucheng was busy acting for "World of Warcraft" and had no intention of developing new games, Jinhezai, Jiangnan and others have not realized the idea of ​​gamifying "Kyushu" for a long time.

In order to avoid unnecessary waiting, Jiang Nan proposed to make a magazine first. "At that time, Jiucheng wanted to buy the "Kyushu" project, but in addition toThere is nothing other than the concept of a concept. If you make a magazine, you will have a carrier, and you will have a more visual consideration of the project. "Su Bing said.

"Kyushu Fantasy" was born. The company's initial equity was Jiangnan and Jinhezai each with 50%. Later, Pan Haitian quit his job in the construction office and joined in, and the equity was changed to Jiangnan with 50%. Jinhezai accounted for 30% and Pan Haitian accounted for 20%. Another background for the launch of

"Kyushu Fantasy" was that fantasy literature began to explode after two years of warming up in China. 2005 was called the first year of fantasy by the publishing industry. According to incomplete statistics, more than 500 fantasy books have been published this year, the most famous of which is "Zhu Xian" by Xiao Ding. At the same time, fantasy writers such as Yan Leisheng, Cang Yue, Xuan Yu, and Ma Boyong also With the help of this trend, it has become popular.

According to Su Bing's recollection, when "Kyushu Fantasy" was founded, Jiangnan was mainly responsible for the operation, and Jinhezai and Pan Haitian prefer to be authors. "I think Jinhezai and Pan Haitian are both authors. It is not a person who puts management first, but it is the first thing for Jiangnan. "Su Bing remembered Jiang Nan chatting with her in private," He positioned himself as a senior manager. He felt that the thing that really made him feel fulfilled was to persuade others to listen to his various views on a project. "A related example of

is that they always talked by Jiangnan alone when they were in meetings. Since Jinhezai and Pan Haitian have relatively few words, Su Bing ridiculed Jiangnan when he was doing a column, "it seems to be in a meeting with two photos." .

However, this dream team, which can be called Chinese fantasy creation, collapsed after only a year. The precursor of its split was the establishment of a new book by Jiangnan from Shanghai to Beijing in July 2006 in the name of a supplement. Magazine "Fantasy 1+1". Jinhezai believes that the final collapse of the cooperation with Ninetowns was the main reason for Jiangnan's departure. "At that time, the focus was still on the game. The magazine just did it first by the way. It was an additional accessory. , The money and the venue are all advanced by Ninetowns, and the contract is negotiated while working on the magazine. But when the appointment was not signed, only this magazine was left. Jiang Nan thought this was boring and went to Beijing. "

However, it is difficult to explain why Jiangnan chose to continue to be a magazine after arriving in Beijing. They have conflicts in the concept of cooperation and daily management. As Jiangnan spends his main energy on the so-called "younger, more cutting-edge, and more imaginative" In the unbridled "Fantasy 1+1", his disagreement with Jinhezai and Pan Haitian also grew, and finally broke due to the company's financial disputes.

▵From left to right, Jiangnan, Jinhezai, and Pan Haitian

early 2007 , Jiangnan announced his withdrawal from "Kyushu Fantasy." Soon after, he founded another new magazine "Kyushu History." His move may be out of reluctance to Kyushu, or it may be unwilling.

Kyushu’s The differentiation has caused great repercussions in the fantasy world. As a result, readers and authors have formed two camps to contend with each other. Yan Qingsheng is an observer of this incident. He believes that the main reason is that the entire team has no experience and many operations are not professional enough. It is a pity, it is also a good thing. If you don’t experience these things, everyone is just an author, and you don’t know the rules of the game in the business world." The

fantasy writer barrel rider regards 2006 as the year of division of the fantasy world, implying that the fantasy bubble has begun to burst. With the appearance of novels such as "Ghost Blowing Lantern" and "Tomb Robber Notes", the fantasy trend brought by "Zhu Xian" a year ago has gradually gone to a trough. When

barrel rider talked about the Kyushu incident to "Blog World", he said This sentence: "Jiangnan is a man who is very eager to achieve great success in business. This kind of division is very offensive and offends people in the circle, but he has the courage and ability to do it. "

"Kyushu Fantasy" is the first time that Jiangnan has run a company. As a partner, although it does not seem ideal, it provides a rare reference for him to independently do magazines and publications in the future. After Jiangnan flew solo, the most The change in reality was that he had a company that he controlled completely and started to promote his "Jiang Ba Tiao" without any obstacles. This can be seen as an expression of power, and it also means his business direction .

After the split of Kyushu, in 2007, another game company had the perfect intention to rebuild Kyushu Games and invited Jiangnan, Jinhezai, Pan Haitian and others to participate. After that, they founded Zongzhong Chinese Network and took over the "Kyushu Fantasy" and "Kyushu" two magazines. This reorganization of

basically repeated their firstThe old rut of cooperation, the game was not completed, Jiangnan, Jinhezai, who had no intersection in work and business, gave birth to new suspicions, and finally broke up. Once they came together because of friendship, but it was interest and business that separated them.

Winning and losing heart and business dream

In January 2009, after the conflict between Jiangnan and Jinhe broke out again, he wrote a short article titled "The Winner of the Book Writer".

said in the article: "I don't think there is a momentary victory or defeat in this world, and time has passed. If you want to compete for the victory, you can bet on a round and bet on who will write more under'Kyushu' in the next three years. Three years later, I will judge and choose a winner.... I will work hard for this, because I still don’t want to lose in my heart.” Shortly after

wrote this article, Jiang Nan left the Chinese website and started to The "Dragon Family" series of novels are serialized on "Friends Manke". In the original Kyushu race setting, Jin He Zaiyin felt that the appearance of the dragon would disrupt the balance, so he deleted it, but Jiang Nan reactivated it in the Kyushu race setting. Another thing that may make Jiangnan proud of

is that in 2011, he relied on Zhiyin Media to re-create "The History of Kyushu", and continued to survive in recent years when the print media was mourning and fantasy magazines ceased publication. The "Kyushu Fantasy", which is closely related to Jinhezai, ceased publication after two issues in 2012, and did not resume until 2013, but changed to an electronic version.

"Jiangnan wants to be a successful professional manager. This is what he has been talking about all day long. Writing books is secondary and a sideline, just because he is popular." Yinxiang told the blog "World", "He thinks that he can measure his worth by looking at how much money he makes. He has tried many fields. Sometimes I will go to dinner with various big guys with him, and they will talk about some very strange projects."

Su Bing also cited examples of Jiangnan’s efforts in making money. Jiang Nan once mentioned to her that he had been in the ore business when he was still studying in the United States. "At that time, a ship of ore allowed everyone involved to make a considerable amount of money." Later, in the editorial department of "Kyushu Fantasy", Jiang Nan called in public to persuade others to buy ore abroad: "He told the other party when he started doing this business. From his professional perspective, he felt that the quality of this ore was very good... Some of our editors laughed at the side, saying that he was really selling ore.”

Pan Haitian also said that Jiangnan was also doing a lot of cooperation projects with others while working on "Kyushu Fantasy". One of them is plastic film. "He also claimed that a lot of the proportion of the entire Northeast was provided by him." At the beginning, Jinhe Zai was precisely because Jiangnan often talked to him about business matters, which gave him the impression that Jiangnan understands business well, so he invited Jiangnan to return to China and negotiate with Jiucheng.

"He is a person who is very demanding of himself. He always wants to make a lot of money. He always says that we have collected this money, and then we will get the next one, and when we will go public... He will talk to you about this. After Jiucheng’s financing risks were too great and it was impossible to get it in place, he also publicly said that Kyushu was just a transitional project, and he didn’t think it was very interesting.” Jinhe recalled the state of Jiangnan when he first returned to China.

Jiangnan's expectations for business have also permeated his personal image. He is a person who is very particular about dressing, and his clothes are always hot, especially for brands. Su Bing recalled that even in casual occasions, Jiangnan rarely wears T-shirts or polo shirts. “Summer wears more formal short-sleeved shirts”.

In order to increase his sense of maturity, he still wears glasses when his eyes are not very nearsighted. He told Su Bing that it would look older, "If you look young, others will not trust you." .

's publicity and outspoken mind in the shopping mall are different. Jiangnan is a very roundabout person in character, which also reflects his "face-saving" from another angle. He rarely rejects others directly. The example cited by Su Bing is that Jiang Nan once felt that an editor was inadequate, but he did not directly dismiss him. Instead, he gave that person the post of editorial director, but did not arrange anything for her. "Jiangnan said that doing so would make that person feel boring and leave." Even if

is about where his partner is, Jiangnan always turns the corner to express his opinions. Su Bing remembered that once Jiang Nan called her to the small conference room to express Jinhe's temper, saying that Jinhe was no matter what, and did not act as a partner, which made him very tired. But when Su Bing found Jinhe, heGo and talk to Jinhe in a pleasant way. "He may hope that I will convey his dissatisfaction to Jinhezai, so as to avoid a direct conflict between the two team leaders." After the split of Kyushu, Jiangnan almost became a faction by one person, and the rest of the company. Most people are on the side of Jinhe Zai and Pan Haitian.

"He does not treat us as friends, but treats everyone with a business attitude. This is different from my original impression of him, and I cannot accept it." Pan Haitian said he couldn't tolerate it. Yes, Jiangnan is also a businessman in life.

Pan Haitian deliberately searched for the earliest post when the "Seven Heavens" was established, which was on January 16, 2003. On this day, it was only three and a half years since the 2006 Kyushu team split.

Pan Haitian said that the "Seven Gods" originally came with idealistic feelings: "From the earliest determination of the team to the beginning of the magazine, for two full years, the entire domestic market did not have fantasy literature entities published, and no works published online. No matter what payment, everyone did this under the premise that no return was seen at all."

But in the past few years, the entire fantasy market has completely reduced to commercial writing-which may be unexpected to him.

The last time Su Bing saw Jiang Nan was in 2009. She and Pan Haitian, Jin Hezai and others stood at the door of the large office of Zongzhong.com. Jiang Nan was sitting on the computer directly opposite them. "He must know that we are there, but he never looked up, just kept typing."