"The Sky of the Wind Dog" is officially launched, station B finally has its own youth drama?

Text | Zhou Rui

"They seem to be together forever, doing some inexplicable stupid things, saying some strange stupid things-do you know what they are called? They are called youth."

Today (9 24th) At 8 o'clock in the evening, the first youth drama "The Sky of the Wind Dog" (hereinafter referred to as "The Wind Dog") produced at Station B officially started, accompanied by the magical treacherous laughter of the lead actor Peng Yuchang in the play. The barrage was slashed with "hahahahahahahahahahahahahahahaha for Peng Peng".

may be simply understood as the first "transcript" of "Wind Dog" as a strategic investment of HK$513 million in station B, Huanxi Media, and the effect exceeded expectations.

More importantly, this means that , the first stepping stone thrown by station B to enter the film and television industry, has made a sound in the market. The barrier between station B and mainstream video platforms such as Youai Tengman has been further increased. Dispel.

and this is just the beginning. According to the previous strategic agreement between Station B and Huanxi Media, Station B has the exclusive external broadcast rights of Huanxi Media’s existing film and television works and new works. Huanxi Media, as the leading domestic film and television company, owns Ning Hao , Xu Zheng, and Wang Jiawei , Chen Kexin and other first-line director resources, have high-impact film and television content IP. In addition to "The Wind Dog", a series of works to be broadcast by well-known directors such as Chen Kexin, Ning Hao, Xu Zheng and in Huanxi Media will all land at station B.

The industry has realized that the role played by station B has been different. From the listing of station B in 2018 to the present, station B has changed from an atypical barrage video website to a comprehensive video community, and gradually expanded its content reserve beyond the core ACGN content, from the layout of film and television copyright content, and the production of documentaries. , Create small-scale programs around UP, and this year station B launched the first rap variety show "Rap New Generation", invested in film and television company Huanxi Media, B station is deepening the upstream of the film and television industry, and gradually strengthens its own content self-control ability.

In 2020, the focus of station B will still be on user growth. Chen Rui, chairman of station B, has predicted that station B’s Q3 monthly MAU is "over 200 million should not be a big problem." How to realize this expectation, station B will increase users May be placed on high-quality long video content.

starts with a youth drama, which makes sense.

When a youth drama is broadcast at station B, will users buy it?

From the production team and content, the youthful attributes of "The Wind Dog" are very distinct.

Zhang Yibai, the chief director of "The Wind Dog", opened up a new era of youth love idol dramas in the domestic film and television market with a movie "Put Love Through to the End" (hereinafter referred to as "Love"), and is called the "Father of Youth Movies" , "The Wind Dog" is his first time in 20 yearsWorks returning to the youth drama market. From the love of youth in the 1990s to the teenage life in the millennium, "Love" and "The Wind Dog" seem to be a kind of inheritance, connecting the youth of the 70s and 80s with the youth of the 90s and 00s.

and "The Wind Dog" itself is a collection of youth, sand sculpture, passion, friendship, love, self-growth and other elements. In the first episode of the drama series, the four "Wind Dog Boys" in "Daxing Village" have very distinctive personalities. The second and second humble "dog brother", Mimi who is addicted to chasing girls, IQ is the big mouth, four people The only girl here is Dali Jiao... a few people in school uniforms hang shoulders on the streets and alleys of the city, laughing and playing, and the camera sweeps through the scene with a little taste of the Korean drama "Please answer 1988".

and the campus life of four people unfolds, the old dog drags his "legs" to raise funds for his dream, Mimi stands on the roof and confesses to the dean’s opening speech, and the "Guide to Picking Girls" is sold out in the public... The unique temperament is highlighted. The Chinese-style sand sculpture youth comedy, with a strong comic color and the second exaggerated comedy style, is as clear as its slogan- "burning, second, and warm Youth drama".

So the core question surfaced. Will the well-informed and diverse users on station B like this show?

From the user attributes of station B, the match between "Wind Dog" and station B has a natural fit. 2020 B station financial report shows that in the first half of this year, B station monthly active users reached 172 million, and 82% of these users were "Generation Z" (people born between 1995-2009). Obviously, Station B is one of the most youthful cultural communities in China, and it coincides with the youthful content of "The Wind Dog".

From the content preferences of station B users, the comedy youth theme has always had a certain market in station B. Whether it’s the word-of-mouth movies about growing love, such as "Three Stupies Havoc in Bollywood", "The Little Thing of First Love", "Thank You", "You Are Young", or "Eighteen-year-old Sky" and "Red Ancient youth idol dramas such as Apple Paradise and The Prince of Tennis have a considerable user market in the station.

. For example, the movie "Young You" has reached 5.609 million broadcasts and more than 100,000 bullet screens. It is called "the series that people watch all the year round". The idol dramas such as "Eighteen Years Old Sky" are even more popular in B The station glowed with "Second Spring", with a broadcast volume of 3.176 million, and "Yes Qinghui" and "Youth Memories" all over the barrage. What's more amazing is that the dramas with strong sand sculpture atmosphere such as "BABA Heroes of Convex Change" and "Ballala Little Devil" have been watched at station B by over 10 million, "This is the source of my happiness."

(the "eighteen-year-old sky" bullet screen)

It is not difficult to predict that the outstanding youth characteristics of "The Wind Dog" will also cause a wave of drama watching at station B. After the update of the three episodes of the feature film, some netizens have predicted that with Peng Yuchang's "two hundred catties idiot" in "The Wind Dog", Peng Peng will surely have a place in the ghost animal area of ​​Station B. , Scissors have been arranged.

And more importantly, has successively built film and television areas after station B went public. Station B users have developed a certain movie/drama habit, and they are quite tolerant of film and television content. In the screening hall of B station, whether it is an overseas classic movie series, or a domestic ancient masterpiece, even if it is an unpopular work before, as long as it meets the tastes of users at station B, you can find the promised land at station B, which is unique at station B Under the community ecology, enlarge the characteristics of the drama itself or re-deconstruct it to bring new life.

"The Wind Dog" is launched at station B, which may also open up a new situation in youth drama and become a new case in youth drama.

The rise of long video content, the film and television advancing journey at station B

Now open station B, enter the screening hall, you will find that the "small broken station" in the long-term memory has become "Bilibili Unlimited Mining Company", station B The long video content has formed a "combination punch" of copyright content and self-made content.

In the field of copyright content, the current B station screening hall is divided into four major sections: movies, TV series, variety shows, and documentaries. According to incomplete statistics from , there are 2,899 movie resources on B. has not only "Harry Potter", "Lord of the Rings" and "The Godfather" and other overseas classic word-of-mouth movies, as well as "My Motherland and Me" and "I am not the God of Medicine" and other domestic phenomenon-level hot movies, including "Yours" first name. "The Legend of Luo Xiaohei", "Sword Art Online: Sequence Controversy" and other ACGN-related animated films.

and these movies have caused several waves of punch card craze in the fan market. For example, in the "Harry Potter" series, Station B specially translated the subtitles based on the magic content of the movie. Every time a magic spell appears, the subtitles will have corresponding magic special effects. This will undoubtedly hit the hearts of HT fans and successfully set off a wave of fan views. Movie boom.

By the time of writing, the cumulative number of viewers of the "Harry Potter" series reached 69.468 million, and the number of followers of the whole series was 1.462 million. The number of barrage interactions and comments were much higher than other video platforms. The TV series resources of

B station also exceed 2500 . Unlike mainstream platforms such as Youai Tengmang, station B basically has no domestic TV broadcasts, but it has "Unnatural Death", "Double Shu", "Romance of the Three Kingdoms", and "Tie "Tooth Bronze Tooth Ji Xiaolan" and other well-known dramas at home and abroad are called "treasure area" by users. "Look at what baby I found again" is the daily life of the TV series. Fans of domestic old dramas can dig up ancient dramas such as "The Fish and Mermaid of the Legend of Heaven and Earth" and "Dream of the Stars" at Station B, and can also re-"eat" with the barrage of Station B, "Romance of the Three Kingdoms", "Journey to the West" and "Dream of the Red Chamber" And other classic dramas.

Previously, "Romance of the Three Kingdoms" successfully became popular in the ghost animal area of ​​station B. "I have never seen such a brazen person". "Me too" has become a hot stalk of the whole network after fermentation at station B, attracting countless users to punch in. "The Romance of the Three Kingdoms" reached 60.945 million broadcasts at station B, and the number of barrages exceeded 2.34 million.

In the documentary field, Station B has reached cooperation with content channels such as CCTV, BBC, Discovery Channel, NHK, National Geographic, etc. . Previously, Station B’s self-made documentary "Life A String" and "Pet Hospital" have successfully completed their word-of-mouth fermentation. This year's B station participated in the production of "But there are books", "Nothing in the Big City-The Story of the Police Station 2019", "Unreached Land" and other documentaries have also won major awards at home and abroad. The variety content of

, from the self-made rap variety show "Rap New Generation" at Station B, to the "Happy Friends" and "Broken Circles" and other programs produced by Station B around the head of the station, have also successfully entered the mass market.

It can be seen that the long video content of station B has gradually formed its own ecosystem, copyrighted content and self-made content work together, and complement each other. Compared with the traditional video platform based on OGV content, the platform B station PUGV Based on OGV content, a new content moat was constructed. As Chen Rui said, “Station B is to attract users with content and the community retains users. So the engine of user growth at station B is content out of the circle.”

And the appearance of "The Wind Dog" is the official entry of station B into the film and television industry. The signal is also a beginning.

Huanxi Media has become a key for Station B to enter the film and television market. From then on, Huanxi Media’s rich director resources and content incubation capabilities will become an important boost to the content creation of Station B. This may also indicate that there may be more film and television companies in the future. Become a partner of station B. What is more noteworthy is that B station enters the upper reaches of the film and television industry, which is an extra natural flow fermentation pool for the entire film and television market. The unique community content ecology and strong user stickiness of B station has prompted many film and television works to burst out of differentiated fermentation effects, whether it is the "Love Deep Rain" that was previously given new life by the B station barrage and promoted to the ranks of the drama Old dramas such as "Mengmeng", or traditional adaptations such as "Romance of the Three Kingdoms", have undergone re-deconstruction and reorganization through the barrage culture of station B and the second creation of in-station editing. The coverage and influence of film and television content will rapidly expand and become the new blood of modern popular culture. .

and the entry of station B into the film and television market is undoubtedly a channel for more film and television content to enter the traffic pool to expand exposure. Since then, film and television series will be quickly completed through the secondary derivative creation and fan fermentation of users’ tap water at station B. Even through the ecological incubation of the user community at station B, new cultural significance is generated, and fission-style communication exposure is exchanged for extremely low publicity costs.

, the former domestic animated film "Journey to the West: The Return of the Great Sage", has been loved by users of station B. A large number of tap water Amway and colleagues in the station have been cut twice. The popularity of the movie has soared, and even the characters related to Monkey King have regained public attention. , The final movie became one of the hottest works in 2015.

For the domestic film and television industry, the intervention of Station B has given a new fermentation link for film and television content. There are new options for works from the early release and broadcasting to content dissemination and traffic fission.

"Free as the wind, running like a dog." This is the slogan of "The Wind Dog", which may also be applicable to Station B. It also breaks into the film and television market like a fearless boy, with a vast world and fast running , Every road leads to the future.