"Are you surprised by the speed of technological development? Did you follow the fast pace of two points and one line? Are you depressed for the unsatisfied spiritual world?" Tencent Music Entertainment Group tells you with actions that, in fact, life and Entertainment knows no boundaries, and the scene is within reach. In order to realize the "integration" and "enhancement" of music entertainment consumption, so that music is not only the companion of life, but also the ubiquitous sensory enjoyment, the panoramic music live entertainment brand-TME live has been officially launched in the near future.
TME live will break the boundaries between online and offline through offline preparation + online live broadcast and pure online presentation, using multi-scenarios, innovative performance modes, and ultra-fast, ultra-clear digital audio and video technology to provide artists with depth Customize the best performance mode to bring users an immersive, high-quality super live performance experience, realize a more efficient connection between musicians and fans, create a new music value ecosystem, and lead the new trend of music entertainment consumption in the 5G era. After
was deleted, TME live beta came into being.
Due to the impact of the new crown pneumonia epidemic, TME live, which was originally scheduled to officially meet with the public in the spring, was launched in the first round of beta beta mode in advance, deleted offline, picked up super live, and opened ahead The high-quality online audio-visual experience makes up for the regret of not being able to watch the concert at home. On the day of the official announcement (March 10), the lead lineup Rainie Yang was simultaneously announced. The date is homophonic and echoes the theme of the album. The ingenious design is very attentive, making fans who regretted the postponement of the "Who Lives Youth" concert in Shenzhen and Shanghai. , Shouting anticipation, perfectly explained that although things are contrary to expectations, everything else is arranged.
At 8 o'clock in the evening on March 14, Rainie Yang's "Delete·After Picking Up" online concert was presented on QQ Music, Kugou Music, and Kuwo Music on time. This special White Valentine's Day, the singing voice is Rainie Yang's best feedback to fans Gifts, over one million online viewers are the most praised support from fans. In this online concert, the main repertoire is Rainie Yang’s 11th solo fully-produced album "Delete · After Picking Up", and a total of 8 new album songs including "Delete Picking Up", "Soil" and "Showing Ugly", as well as big hits The songs "", "Ambiguity", "Who Lives Youth" and the classic skewer "Rain Love + Take Me Away + Amnesiad Goldfish", the meticulous arrangement of songs, can be said to be full of sincerity. In addition to listening to songs, fans also have a high degree of participation in online interactions. Those who order songs, express confession, and feel youthful are all actively screened. During the performance, the host Huang Zijiao also brought a barrage of netizens randomly intercepted on the three platforms of QQ Music, Kugou Music, and Kuwo Music, and shared it with Rainie Yang in real time. Not only did he talk about the deep content of album creation and current life feelings. There are also easy and funny topics to invigorate the atmosphere. Just like hearing a question about hair volume, Rainie Yang teased her jellyfish head along the way. It can be said that the whole performance does not lose the sense of ritual and has a more lively sense.
Rainie Yang's sincerity lies in music, while TME live's sincerity is reflected in the guarantee and support of technology. Thanks to the technological capabilities of Tencent Music Entertainment Group leading the industry, TME live is clearly different from ordinary online music live broadcasts, with extremely fast and ultra-clear digital audio and video technology, deeply customized performance scenes, and Rainie Yang's own super live Strength, no editing in the whole process, one take, gained the high recognition of the public "Watching at home is like a concert live", and it did exactly what Rainie Yang communicated with host Huang Zijiao: Online concerts may be closer, and it feels like being at Talking to that person is the same. After the establishment of
, "Cheng" is now 100% true to me.
"Delete·After Picking Up" is the first fully-produced solo album with Rainie Yang's full participation, acting as coordinator, planning, and producing multiple roles, with diverse styles, and even tried R&B. (R&B), there are emotional explanations on love, friendship and love for pets. In addition, there is also a team of talents such as Chen Shanni , Chen Jianqi, Xu Zhepe, Chen Qizhen, Xu Jiaying, Wei Ruxuan, ZI, Chen Junhao, Feng Hanming , Lu Kangwei, etc., personally communicate with creators and provide them with their own experiences. Discover a new self by fresh cooperation. Before
’s new album went live, Rainie Yang said that her 11th album was more than 100 points satisfied, and she wanted to share it with everyone. So after the launch of QQ Music, Kugou Music, and Kuwo Music, fans have also come online. Kaimai commented, "This album is definitely placed in the current Chinese music scene."It's a treasure" "I like it once I listen to it, the new album is very textured" "Break through all the previous albums, I like the new style and have a freshness" "This album has a variety of styles, more mature singing and singing, and different voice lines. There are also great changes in the song"... every word is affirmation of her jumping out of the comfort zone, as she said on the TME live super site: these years, everyone has grown up together.
has entered 20 years of debut After releasing 11 albums, she is still making new attempts. This is also her killer. The same is true for Tencent Music Entertainment Group. As China’s leading online music platform, it is constantly exploring the strategic blueprint for the transformation and upgrading of the performance market, and the entire industry The chain extends horizontally and vertically, while adding value to itself, it also brings more thoughts to the entire music industry. TME live Yang Rainie’s "Deleted·After Picking Up" online concert was successfully held at the super live, which is the face of Tencent Music Entertainment Group's panoramic music live entertainment brand The first step taken by the market is also an extremely important step. The follow-up ultra-luxury lineup is being announced one after another, so stay tuned.
Source: CCTV Entertainment
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