Qianjiang Evening News · Hourly News Reporter Chen Yuhao
"Believe in the future" territory has become bigger and bigger. After finishing the first three performances, on May 10, the "Believe in the Future" online benefit performance will enter the fourth round, which will be divided into two parts: afternoon and evening.
According to current statistics, the first two "Believe in the Future" online charity show has a total of 270 million viewers, 163 hot searches on the entire network, and 57 platforms across the country participating in simultaneous broadcasts. Such achievements are enough to be included in the history of Chinese music.
Pu Shu sings with a dog-head hat, full of youthful feeling; Zhou Xun is facing the corner mirror on the roadside and sings with a selfie on the road of dumping garbage; Faye Wong sits at the piano and sings the adapted version of "Human World" to the sound of Chang Shilei’s piano "; Lao Lang temporarily formed a band and sang "Love Song 90" called "Memories Kill"; the band in the movie "Sewing Machine Band" reunited again in reality...
from the previous performance of "believe in the future" From the perspective of the process, the form is eclectic. Each star presented a wonderful performance in a unique way, singing for the future, vocalizing for faith, and soothing the soul with the power of music. Gao Xiaosong, chief planner of
, said in the first live broadcast: "Our music comes from this land, and we are willing to give back every note to this land." This epidemic has brought everyone together unprecedentedly, and the music circle is no exception. This time, from issuing the proposal to today’s broadcast, it only took more than ten days. After removing the initial communication time, the subsequent post-production rehearsal and broadcast actually left the musicians with only a few days.
In fact, musicians are also one of the most affected groups. Zhu Yiwen, CEO of NetEase Cloud Music , said: “In this epidemic, musicians are among the people who have lost the most. Offline performances are suspended, and their offline income is basically Go back to zero. In the crisis, what else can the platform do to help the music industry become a common proposition.” The charity show of
, removing all commercial elements, without any barriers, fully demonstrated the Chinese-speaking musicians and the mainstream Internet in China The company's responsibilities and responsibilities in a special period. "Believe in the Future" benefit performance also attracted more than 300 groups of musicians, and each group of musicians delivered high-quality performances in a very short time.
Shanghai Rainbow Chamber Choir, which registered through NetEase Cloud Music for the first time, revealed: "Whether it is online or offline, audio or video, we will always meet with listeners in'music'. Find the best corner of the house. , Choose the most sunny time of the day to shoot, and even manage with a little forceful expression. Every member participating in the team must accurately and high-quality complete their own performance at home."
has participated in the "One World" performance before. Lang Lang also participated in the "Believe in the Future" benefit performance. This time he chose to play with his wife Gina four hands together, and played his favorite Chinese music piece "Ode to the Yellow River" of the Yellow River Concerto. . Lang Lang said: "Four-handed play is a new little idea for both of us. At the same time, I want to express the strength of family unity.'Believe in the future' still requires a kind of tenacity that can unite everyone."
"Believe "Future" charity performance can be done, the earliest it was from a "late night 5 crowd chat."
On the evening of April 19, after watching "One World", Damai President Li Jie sent a message to NetEase Cloud Music CEO Zhu Yiwen, proposing to make a Chinese version of the online performance of musicians. Zhu Yiwen immediately replied to him, let's do it. Then Yin Liang, vice president of Barley, and Ding Bo, vice president of NetEase Cloud Music, were pulled into the group chat. At 11:30 that night, Gao Xiaosong, who assumed the role of chief planner, was invited to the group chat.
"I believe that future charity performances will begin to slowly hatch in that group." Ding Bo said. From the feasibility of landing to the formulation of basic principles, from the theme of the event to the characterization of the charity performance, the discussion continued until the next morning. At 2:30 in the morning, Gao Xiaosong suggested setting the theme as "Believe in the Future."
At around 7 o'clock on the 20th, everyone woke up and the discussion in the group became more enthusiastic. The person in charge of Xiami Music, Weibo and other platforms were also invited to join the group chat, pushing forward the "Believe in the Future" charity show from different levels. On the day of
, an organizing committee with Weibo Chen Yiyi, NetEase Cloud Music Ding Bo, Damai Yin Liang, and Xiami Music Yiru as contacts was established.Barley with more energy is responsible for project execution.
In the first conference call of the organizing committee on the 20th, the initiators made three key decisions. One is to publish the charity performance proposal first to recruit artists; the other is to resolve the artist’s concerns about copyright. It is defined as a benefit performance, and the songs sung by the benefit performance will not be regarded as a separate audio online, and no commercial incubation will be carried out; third, it will never exclude platforms with a competitive background.
at 4:44 pm on the 20th, took the homophonic "4" in the staff, "fafafa", and the "Believe in the Future" charity performance proposal was officially released. In less than 24 hours, the largest online charity show in the history of Chinese music officially entered the landing stage. After the
proposal was issued, platforms, institutions, and musicians continued to contact the organizing committee. On the afternoon of the 20th, TME (Tencent Music Entertainment Group) and Tencent Video also expressed their hope to join and hope to become the launch platform. Gao Xiaosong, Zhu Yiwen, and Li Jie welcomed them after holding a meeting of promoters.
"I'll invite some of the biggest singers, you guys draw some lists first." The first step of the charity show is to build a lineup. Gao Xiaosong first finalized including Faye Wong, Naying , Lao Lang, Tan Weiwei, Zhou Shen and others. On the day the proposal was issued, the organizing committee received applications from hundreds of musicians.
Immediately, clips of musicians' performances were sent, and Damai invited Youku senior producer Meng Qingguang to be responsible for content production. The wonderful performances of the first three phases of
are still memorable. Many netizens commented in the video playback area of the NetEase Cloud Music Benefit Performance, “Believe in the future, gather faith, listen to the voice of the future, hold on to the strength, and make the heart firmer.”
is less than 24 Hours of group chat, from idea to landing; less than 15 days of preparation, from the initiative to the launch of the first performance; 300 groups of musicians joined without hesitation... "Believe in the future" is destined to leave a legacy for this generation The sound of the ages, and conveys the power of warmth.
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