Recently, many Chengdu citizens have discovered that the prices of their dishes have risen a lot when they consume at Haidilao .
A Chengdu citizen posted a menu. On August 24 last year, half of the crispy meat at Haidilao Sunshine Xinye Store was 12 yuan, and the whole was 24 yuan. "Now 44 yuan a serving, the price has risen by more than 80%." There are consumers complaining that not only the price of dishes has increased, but the quantity of dishes has also decreased. "half quail eggs 21, 12 pieces, a lot less weight. , Can't consume anymore".
A Beijing diner posted a menu on Weibo, "220+ per capita, 血旺 Half a portion increased from 16 to 23 yuan, eight small slices; half a potato chip 13 yuan, a potato 1.5 yuan, self-service seasoning 10 yuan a person; rice 7 yuan a bowl; small crispy meat 50 yuan a plate, which is too much.”
On Weibo, users who complain about Haidilao’s price increase abound. Some netizens said that two people recently ate 344 yuan, but before the epidemic, even if the discount was included, two people spent less than 200 yuan.
Some netizens also think that spends this money on , isn’t it good to cook at home?
Is Haidilao trying to recover the loss of store revenue through price increases? !
Some consumers said, "Haidilao has the right to increase prices, and whether to eat or not is your choice." Other consumers believe that while wages have not risen, consumption has risen, which is incredible.
Since this year, many catering companies have been struggling with life and death. The latest report released by the China Cuisine Association shows that 93% of catering companies chose to close their stores during the Spring Festival this year, and suffered heavy losses. Haidilao closed the shop for 46 days, and the loss was huge. According to the research report of China Securities, Haidilao will lose about 5.04 billion yuan in 2020 revenue and about 580 million yuan in net profit attributable to the parent.
Regarding the issue of price increases, Haidilao said that currently, Haidilao’s stores all over the country still have restrictions on the number of tables and the number of customers they can receive after the resumption of business. Due to cost issues, the locations of stores and consumption levels are different, so the increase is Not the same, the overall control is around 6%. A reporter from
called Haidilao’s Chengdu store. The staff said that in recent times, their dishes have indeed increased by about 2 yuan per serving, and some have increased in price, and the price increase has not been long, but the prices of some dishes have been adjusted in the past two days. , The price of crispy meat has been restored to 32 yuan. According to the 2019 financial report, Haidilao’s revenue was 26.556 billion yuan, a year-on-year increase of 56.5%, and its net profit was 2.345 billion yuan, a year-on-year increase of 42.4%.
In addition to Haidilao, netizens found that in Xibei Noodle Village of is also increasing in price. Its potato chips stewed beef is 80 yuan, and sauerkraut is more than 80 yuan.
At present, most catering companies have officially resumed work, but their business is far from recovering. Some netizens lament that in this special period, good quality and low price are the kingly way. "At present, everyone's wages have been affected to varying degrees, or even sharply reduced. You can't rudely use your own losses to make consumers pay for through price increases." What do you think about the price increase after the catering companies resume work ?
Source丨Cover News, Sina Weibo
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