Unbearable losses exceed 600 million consecutive years, Beckham and endorsement brand termination early to stop bleeding

Yes Entertainment comprehensively reported on April 29 that the new crown pneumonia epidemic was severe, which also caused a severe blow to the world economy. British star David Beckham and his wife were among the victims affected by the epidemic. A few days ago, Victoria's personal fashion brand was forced to let employees take unpaid leave due to the outbreak of new crown pneumonia, and applied for government subsidies to be bombarded; today, it has been reported that the Kent & Curwen apparel invested by Beckham has suffered losses for three consecutive years. Let him decide to terminate the contract early to stop the bleeding.

Football star Beckham has retired from football and has served as the apparel spokesperson for the British fast fashion brand Kent & Curwen since 2015. In addition to joint names, he also participated in design and market development. However, the British media broke the news about the brand, pointing out that the company suffered a loss of 18 million pounds in the past three years due to poor management of the company, and he decided to terminate the contract early.

Beckham signed a 7-digit pound contract at the time. In addition to acting as a spokesperson, he also participated in clothing design, which greatly increased the brand’s popularity. However, sales did not rise with the tide, but lost money year after year, which caused a headache for Xiaobei; The two parties are still in the process of coordinating the termination of the contract based on the content of the contract, and Beckham is still Kent & Curwen's clothing spokesperson.