Following the Yin-Yang contract and tax evasion of hundreds of millions, Fan Bingbing, who disappeared for two years, recently became involved in film contract disputes again.
On August 31, according to media reports, Fan Bingbing provoke a lawsuit again, and his subsidiary Wuxi Aimeishen Film and Television Culture Co., Ltd. was brought to court by LeTV Pictures. The dispute of is suspected to be related to "Hunting in the Sky" directed by his ex-boyfriend Li Chen .
And a week ago, the high-end beauty brand Guerlain just released a poster, and the official announcement of Fan Bingbing as its global brand spokesperson, the title is self-evident, a large number of fans chanted "Fan Bingbing domineering return." Many netizens feel resentful about this, "There are so many tax evasion, when our memory is only 7 seconds", "bad artists should be blocked and hungry." However, some people retorted, "After accepting legal punishment , Should not be rushed to exterminate.”
From the capital and flow of flowers, and then to the fall of the trees, the capital was abandoned, and the public opinion was controversial. Fan Bingbing’s road to comeback was not easy.
On September 16 last year, Fan Bingbing spent his most deserted birthday, and only a few friends in the circle publicly expressed his blessings. In the past two years of disappearance, what did Fan Bingbing do? Why are there still big names willing to throw an olive branch after tax evasion has caused a reputation?
's comeback hits the wall
The famous "Fan Ye" is back!
On August 24, the beauty brand Guerlain under the LVMH Group released a limited-edition lipstick poster for Tanabata, taken by Fan Bingbing, on its official Weibo. In the poster, the words "Fan Bingbing, the brand's global spokesperson" were written impressively. .
The words "brand global spokesperson" are extremely small. Source: Weibo @ France Guerlain
When the news came out, public opinion was in an uproar. For Guerlain, the global spokesperson means the top title. It is reported that the last global spokesperson for the brand was the famous Chinese actress and producer Michelle Yeoh.
In this regard, many netizens said, "Is Guerlain crazy?", "I don't understand why Guerlain asked her to endorse", and even some consumers went directly to Guerlain's official flagship store to complain.
At present, when I click on the topic page of "Fan Bingbing, French Guerlain Brand Global Spokesperson" on Weibo, I can only see the prompt "According to relevant laws, regulations and policies, the topic page is not displayed".
Regardless of why the brand chose Fan Bingbing for any reason, for her who has faded out of public view for a long time, it undoubtedly released a signal of a full comeback.
In fact, since the end of 2019, Fan Bingbing has been constantly on the verge of coming back. At the beginning of this year, she even went to two red carpet events in a row, starred in special agent drama "355" and other films, and also shot multiple magazine covers. However,
carefully tested the water many times and did not cause too much splash. did not bring Fan Bingbing back to the public until a related lawsuit document recently.
Yesterday, the media revealed that Fan Bingbing was in a lawsuit over contract performance disputes, and his subsidiary Wuxi Aimeishen Film and Television Culture Co., Ltd. was sued by LeTV Pictures.
According to the report, the dispute may be related to the movie " " directed by Li Chen. Fan Bingbing's Amity company is the main investor in this film, but the specific details have not been disclosed yet. It is reported that the court that accepted the case is the People's Court of Chaoyang District, Beijing, and the court is expected to open at 9 am on September 14.
Fan Bingbing's Weibo for ex-boyfriend Li Chen platform
Tianyan Checking related data shows that Emeishen Company was established in 2015, Fan Bingbing holds 74.5% of the shares, which seems to be the actual controller, and his mother Zhang Chuanmei holds 22.5%. , The legal person of the company is Zhou Haiguo. The company's main business scope includes the production of radio and television programs, the production, distribution and projection of movies, etc.
It is worth noting that Fan Bingbing recently fought a similar lawsuit around the movie "Hunting in the Sky".
In August of this year, Aimei Shen Film and Television was also sued by Horgos Fuji Culture Media Co., Ltd. due to performance disputes. The latter suspected that the actual controller and majority shareholder is a well-known actor Wu Xiubo , whose shareholding ratio reaches 99%. .
According to informed sources, theIn the movie, Wu Xiubo participated in the friendship starring, and the case also involved Li Chen, which is still in trial.
disappeared for two years, where did Fan Bingbing go?
In 2018, after Fan Bingbing’s tax evasion and Yin-Yang contract incidents were exposed, it can be said to have caused a shock in the entertainment industry, and even involved a list of tax evasion stars with an amount of over 11.7 billion.
According to the taxation department’s announcement, Fan Bingbing evaded personal income tax, underpaid business tax and surcharges in the movie "During the Bombing," totaling 7.3 million yuan. In addition, the company whose legal representative is the legal representative underpaid taxes by 248 million yuan and evaded taxes by 134 million yuan.
Subsequently, Fan Bingbing and his studio were fined about 883 million yuan by the relevant departments. The amount of shocked a crowd of people who eat melons, and Fan Bingbing was named "Sister Tax".
In addition, in the notification, the tax department even named Fan Bingbing’s former agent Mou Guang, claiming that during the investigation, he instructed the company’s employees to conceal, deliberately destroy the company’s accounting documents and account books, and obstructed the tax authority’s investigation in accordance with the law.
disaster is imminent, Tang De Film and Television, who is deeply bound with Fan Bingbing, cut off the contacts on the bright side. The ex-boyfriend Li Chen, who has already come to the stage of marriage and marriage, suddenly announced his breakup. overnight, Fan Bingbing also became a top star Fell to the bottom.
After the relevant letter of apology was issued, Fan Bingbing faced the public with a "playing dead" posture for as long as six months. It was not until last year that he gradually "returned". The first step that helped it take was to engage in public welfare activities. This is also the lowest cost and most effective way to expose stars after tainted news.
After a period of silence, Fan Bingbing's studio first released a photo of her lying in bed inhaling oxygen. In May 2019, Fan Bingbing participated in the 10th anniversary of the charity project "Heart in Love" and went to the Ngari area of Tibet Facing high opposition while helping the medical team.
Fan Bingbing is not suitable for oxygen inhalation on the plateau. Source: The network
's attention to protecting girls has also won her the title of "2019 Phoenix Fashion Choice" annual public welfare influence star. Up to now, Fan Bingbing's Weibo certification also states that he is an actor and initiator of the "Heart of Love" charity project.
Some netizens do not appreciate this. "Sister Tax" and "Why are you still not confused" and other ridicules and abuses still appear in Fan Bingbing's Weibo comment area from time to time. Some netizens even bluntly said, "You can be a good person, but you can come back. No", showing a boycott attitude.
can allow the collapse of public opinion, and it has not stopped capital from favoring Fan Bingbing. Guerlain is a good example. Many big names from the world are coming, and the influence of "international fan" is still unmatched.
does public welfare, publishes daily photos, and wanders in foreign magazines from time to time, becoming the "three new things" of Fan Bingbing's Weibo.
According to statistics, throughout 2019, Fan Bingbing appeared on the covers of fashion magazines in eight countries including the United States, Britain, Russia, Vietnam, Japan, Korea, Singapore, and Malaysia, including the opening cover of the Vietnamese edition of Harper’s Bazaar. , "Fashion" Russian edition cover, "Red Show" Korean edition cover, "Jia Ren" Malaysian edition cover and other first- and second-line major magazine covers.
Under public opinion, the domestic market is like walking on thin ice, but it can save the country by relying on the overseas influence curve. In addition to "feeding on the face", Fan Bingbing also has commercial influence.
Business Queen
How good is Fan Bingbing in business?
According to media reports, the female star Fan Bingbing in her heyday had more than 100 endorsements on her body at most. The brand covers almost every field, from beauty and clothing to electrical appliances and electric cars. There are also some luxury brands, such as LV Alma series handbags, Moet and Chandon, Chopard, etc. According to statistics from
, at its peak, Fan Bingbing was a shareholder of 7 companies, a legal person of 5 companies, and an executive of 4 companies. In addition, Fan Bingbing, who was a "popular fried chicken" at that time, helped Tang De Film and Television, which were deeply bound with him, to be listed on the A-share market with the help of a TV series. Its commercial influence is evident.
Even if it is not crowded with traffic nowadays, the business-minded Fan Bingbing is still in decline when he opens a Taobao shop, becomes a blogger, and engages in live streaming.
In April last year, Fan BingbingI officially resumed my update on Xiaohongshu, and taught everyone how to become as beautiful as her. In October, Fan Bingbing and the anchor Xueli cooperated to bring the goods, and in just a few minutes, the sales of facial mask exceeded 10 million; Double 11 in 2019 On the same day, Fan Bingbing's beauty brand shop turnover exceeded 40 million in an instant.
Fan Bingbing and the cargo anchor, Sydney, work together
Obviously, "beauty" is still a weapon, and Fan Bingbing also knows how to use this bargaining chip. celebrities and fashion blockbusters are all built on this foundation, and the ultimate goal is to realize commercial realization.
Tianyan Check data shows that currently there are still 6 companies under Fan Bingbing's name, including Wuxi Tangde Culture, Beijing Miracle Palace, etc. The business scope involves film and television, sports, news publishing, business services, etc., which have become the interface for his external business activities.
In addition, Fan Bingbing's current source of income also includes selling second-hand goods.
According to media reports, on a second-hand goods trading APP, the account of Fan Bingbing’s Mystery Garden, who is certified as actor Fan Bingbing, has exceeded 1 million fans, and the number of babies sold is as high as 999+. Among the 246 items sold by this account, the price ranges from a few hundred yuan of clothes and accessories to tens of thousands of coats and bags. The second-hand goods sold by
were questioned by buyers and complained about
. Even so, Fan Bingbing seemed unsatisfied. On July 18, he posted on Weibo, "Strive to stay alive" with emotion. Previously, when Fan Bingbing was asked about the tax turmoil by the New York Times reporter, he even responded: "I am very calm now. This may just be a low point in my work."
is extremely ambitious. "Ye" has never been reconciled to becoming an internet celebrity, a comeback is the way to go. is only this time, will the audience be willing to pay, and will the capital choose to give way? Edited by
/ Silent
Reprinted|Business cooperation|Entering the reader group
Plus Times Jun WeChat: Time-weekly
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