On April 3, Data-Eye released a report on the purchase volume of mobile games in March. According to Data-Eye statistics, the highest peak period of online material delivery in the mobile game market in March was 93,493 groups, and the lowest peak period was 77,196 groups. The average daily online release The amount of material is 82,075 groups. There are 395,393 sets of newly purchased materials in throughout the month, and the average daily new purchase of materials is 13,179 sets. Compared with February, both the daily and newly added purchases have increased by nearly 50%.
On the other hand, the number of newly launched games did not show a significant upward trend. The peak period of online games was 2,835, and the lowest peak period was 2,566. The number of new games added to totaled 1,438, with an average daily increase of 48. Although ’s number of new games increased by 110% compared with February, it still declined year-on-year. The peak period of the number of investment companies this month was 582, and the lowest peak was 543. Some newly added companies were added. But the increase was small.
March monthly purchase volume trend chart
" Legend of Sword and Fairy" mobile version increased by 2000, and the competition in the legendary category is still fierce. Version” and “Retro Legend” ranked the top two on the Top50 list. Among them, “Blue Moon Supreme Version” released 9,019 sets of materials that month, and “Retro Legends” released 7,432 sets of materials that month. It can be seen that the competition for the legendary category in the buying volume market is still very fierce.
In addition, judging from the changes in the ranking of the increase in purchases, "Fall in Love" rose by 209, "Magic Kitchen" rose by 213, "The Legend of Sword and Fairy Mobile" rose by 2,103, and "Three Kingdoms" It went up by 105 places, "Hot-Blood Street Basket" went up by 104 places, "The Strongest King" went up by 467 places, "The Three Kingdoms Metamorphosis Edition" went up 163 places, and "Slam Fishing" went up 549 places. It is worth noting that the mobile version of "Legend of Sword and Fairy" was launched on March 25, and in just six days, it was promoted to the 21st place on the purchase list.
The top 3 products in the total monthly purchases list Top50
new product list are: "I want to be an island owner" 1,538 sets of materials, "Bright: Light of Excellence" 1,314 sets of materials, "My Queen: Palace Love" "Game " put in 809 sets of materials, and the amount of new head products has basically doubled compared with February. The new products are mostly casual and fairy-tale themes.
March new product list Top50
is divided by subject, compared with February, the Top3 product list of each subject has changed little, the legendary theme is newly promoted "Retro Legend" and "Ice and Snow Legend", the palace theme is newly promoted "My Queen: The Court" "Love Game", "Xian Xia Qi Xia Biography Mobile Edition" with the theme of Xianxia, and "Chaos in the World" with martial arts theme. The list of sub-categories has changed greatly, especially animation and sports themes.
Top 3
Yuewan Network has placed over ten thousand sets of materials, and "Fall in Love" is the fourth largest company in the list of buying companies
. According to the data of buying companies monitored by Data-Eye, head There is a significant difference in the volume of purchases of companies. The number of launching groups of Yuewan.com in March was 11,273 groups, and the number of launching groups of Netease and Meander Technology ranked second and third was 5785 groups and 5567 groups.
It is worth noting that there is a company subject "HongKong Vega Limited" that has never appeared on the list before, which has jumped to the fourth place. Gyro has learned that the products currently under the "HongKong Vega Limited" category include Fall in Love, Crazy Gold Coin City, and Transport Tycoon. At present, "Fall in Love" has been ranked in the top ten for 31 consecutive days in the iOS free list in March. Among them areOne-third of the time it occupied the top position.
Top 50 companies in March buying volume
A total of 52 companies participated for the first time in February, and the top three companies in terms of volume were: "Guangzhou Bingguo Technology Co., Ltd." The first launch date was March 13, 2020, "Guangzhou Hailang Network Technology Co., Ltd. will launch its first launch date on March 26, 2020, and “Guangzhou Tingyao Information Technology Co., Ltd.” will launch its first launch date on March 4, 2020.
was first launched in March. The main body of the company
has some changes from the previous month. Among them, the three kingdoms, court, two-dimensional, animation, Chinese mythology, war and sports have changed greatly.
The top 3 of the company’s main list of new game launches of the month are: "Guangzhou Zhangkun Network Technology Co., Ltd." launched 33 new products that month, "Guangzhou Dalan Network Technology Co., Ltd." launched 22 new products that month, and "Guangzhou Youcheng Network Technology Co., Ltd." 21 new products were launched that month.
The company’s list of new products launched in March is Top20
Douyin, Kuaishou, a gathering place for heavy product purchases,
Data-Eye counts the list of major advertising platforms' main products. Among them, the pangolin alliance is in addition to leisure and online earning products. In addition, Legend, Xianxia and other products also have a lot of launch orders. It’s worth noting that Douyin short videos and Kuaishou short videos have become the main places for heavy game launches, such as "Retro Legend", , "Fantasy Westward Journey", , and "Situo Beach" are all focused on Douyin short videos. Kuaishou The main short video game also includes heavy products such as "Sword and Expedition" and "Juvenile Three Kingdoms 2".
Youqian ads recently launched a large amount of business (secretary) products, followed by three countries and Xianxia products.
Some of the media's main investment products Top3
The top 3 of the media list based on the number of companies is: "Excellent Advertising" has 388 investment companies in March, and "Tik Tok" has 345 investment companies in March. , "QQ Browser" had 308 investment companies in March.
Top 3 of the media list based on the number of new games launched:
"Tik Tok" launched 597 new games in March, and the main new games include "Strategic Three Kingdoms Game", "Boundary Fight", "Bright: Excellence" "Light", "Jianghu Noble Edition", "Legendary Warriors Mobile Edition";
"Pangolin League" launched 404 new games in March, the main new games include "Boundary Fight", "Play and Earn Food", "I Her Majesty the Queen: Palace Love Game, "Cooking Restaurant", "I Want to Be the Island Master";
"Today's Headline" will launch 389 new games in March, and the main new games include "Strategic Three Kingdoms Game" and "Enchantment" Brawl, "Chess in the World", "Bright: The Light of Excellence", "Jianghu Noble Edition".
added creative pick-up in March, with outstanding performance of Three Kingdoms product materials
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