Out of control of the top sports club, life is really hard


The Premier League opened one month late, the NBA opened two months late, and the U.S. Major League baseball opened three months late. Almost every day matches have to be rescheduled due to the epidemic. However, the value of the team has not been affected, but has increased.

According to Forbes’ latest most valuable club report, the Texas Das Cowboys won five consecutive championships and became the world’s most valuable club for $5.5 billion. This team of Super Bowl American football team defeated New York, which ranked second. The Yankees baseball team has increased its book value by $500 million in the past year.

is based on the top ten team rankings. The three most valuable teams are from American football, including the New York Giants in seventh and the New York Giants in ninth. European football also has three teams on the list, namely Real Madrid in sixth, Barcelona in eighth and Manchester United in tenth. Their book value ranges from 3.9 billion to 4.2 billion US dollars. As for , Liverpool, , sorry, not in the top fifty.

Golden State Warriors star Stephen Curry (Stephen Curry). (Getty Images)


There is only one team in the top ten playing the playoffs

Not to mention that Forbes is biased towards American sports teams. This ranking is neither scientific nor far from what everyone expects. In fact, the value of a team wave does not necessarily reflect whether the team is a "good wave."

takes the Cowboys as an example. They didn't make the playoffs. In the past six years, their results have been good for one year and poor for one year. They are expected to perform well in the coming season. In addition, the East Coast Super Bowl team on the list did not make it to the finals. The same goes for

. In the main game last year, only the fifth Golden State Warriors played in the playoffs. The two top Spanish clubs did not perform in the Europa League, not to mention Manchester United, who had not performed at all in the past seven years.

It turns out that the most important factor affecting the club’s valuation is not necessarily the results or performance (although Forbes quoted the Cowboys’ operating profit of US$400 million in 2018, which is much higher than the league’s average of US$100 million). The most decisive factor should be broadcasting. income.

National Football League Dallas Cowboys.


Cowboys win in advertising revenue.

Forbes pointed out that 88 of the 100 highest-rated programs in 2019 are sports programs, but 73 of them are Super Bowl games. Experts estimate that the annual income involved in American football is about 6.5 billion U.S. dollars, and there will be a chance to nearly double under the new agreement in the future. Huo's Sports, which is the best player in sports broadcasting, had earlier preferred to give up broadcasting the U.S. Open rather than lose the annual Super Bowl revenue of nearly 2 billion US dollars.

Calculated by TV revenue, the income of the Super Bowl is estimated to be 2.86 billion US dollars, which is higher than the NBA’s 2.12 billion US dollars and the American professional baseball’s 1.85 billion US dollars. This is also reflected in the rhythm of the game. American football and basketball are far more than American professional Football or baseball leagues are tense.

Since 2002, the Cowboys have set a record of 190 consecutive games. Although they are not the best team or the most expensive star, the value of their team is definitely related to loyal fans, which proves a golden rule. , Appealing is not necessarily applauded.