Rizhao new tea person Huang Qi: Take the road of brand management to make tea fragrance farther

Fuyuanchun Tea Garden

Tea Garden Picking Tea

Picking Tea Buds

Huang Qi teaches her daughter to make tea

Fuyuanchun Brand

Popular Network·Poster News Trainee reporter Fu Sanyi Cheng Yuhan Rizhao report

Green tea buds are constantly roasting in a hot pot Stir-fry, while it is hot, keep rubbing it repeatedly with both hands... After five times of stir-frying and rubbing, a good tea can be made. Huang Qingfu, the founder of the Rizhao Green Tea brand Fuyuanchun, has made tea by hand, which has been the same for thirty years. Never slack off every day. In 2010, Huang Qi, a daughter who had just graduated from university, took over from her father, and her father and daughter worked together. With the excellent quality of green tea, she was able to emerge in the industry.

Rizhao good tea is in Wulian, and Wulian good tea is knocking on officials. Due to the advantages of soil, climate, water quality and other suitable for cultivating high-quality green tea, Huang Qi’s first major event after "taking over" his father was to move Fuyuanchun Tea Garden to , Wulian County, Rizhao City. More than 20 new varieties of tea trees have been introduced, and the area of ​​tea gardens has increased from 1,200 acres to 3,000 acres. The tea planting area of ​​each species in the

tea plantation is surrounded by various trees in rows, which not only beautifies the tea plantation and blocks the wind and sand, but more importantly, through this "isolated planting", the risk of spreading pests and diseases is also minimized. At the same time, the controllability of tea plant quality is ensured. The introduction of new varieties is only the first step for Huang Qi to manage high-end tea brands. Huang Qi has walked for ten years on the road to realize the value of Fuyuanchun's brand.

In order to ensure the quality of tea, Huang Qi introduced high-end tea seedling planting, self-produced and sold, and committed to brand management of tea. His father, Huang Qingfu, is a traditional tea craftsman who only wants to improve the quality of tea. He firmly believes that good tea naturally has a good reputation. In this regard, Huang Qi has a different idea. On the basis of ensuring quality, she beautifies the brand packaging. "The beautiful image has won us more opportunities to be tasted and understood." Huang Qi said. In the past ten years, Huang Qi took the Fuyuanchun brand to participate in many professional competitions, won many awards, and gradually emerged in the industry. The first time I realized that the brand was gradually gaining popularity, I found that more and more tea industry experts came here to communicate. At the same time, Huang Qi also launched different products to enrich the diversity of the brand. Among these products, for Huang Qi, the most special product is Xierya.

Xierya is a gift from Huang Qi to her daughter Youxi, who makes the best tea in spring. The buds of spring, Xisha tea people, tea makers are especially looking forward to the new buds that have just emerged in spring. This is called "tou cai" in the industry. Because of this beautiful meaning, Xierya is very popular once it is launched. In fact, Xierya is not only a product made in the name of a daughter, but also a tea maker pouring into tea with a child-like love. And her daughter, who has been fond of tea since she was a child, is happy again, which is a hope for the inheritance of tea culture.

More and more high-quality talents are joining, so Huang Qi has more expectations and plans for the future: through activities such as experiential picking and production, the tea-making process and tea-tasting habits will be affected and spread to farther places. Enhance the brand value of Fuyuanchun, improve the quality of green tea, and let "Sunshine Green" enjoy popular support.