Time Network News to promote the PVOD on-demand "Mulan" that opened on September 4, Disney+ released a new trailer for the film, and more new shots were exposed. The film is currently scheduled for September 4 in Taiwan, China, and the schedule has not yet been announced in Mainland China.
recently reported that the Disney+ streaming media platform’s $29.9 advance on-demand broadcast is their "Premier Access" (tentative translation: VIP channel) attempt. Although the Disney CEO said earlier that "Mulan" is only an independent case this time, they will not give up on theatrical release.
However, foreign media said that it does not rule out that Disney will use this model in other major productions (domestic video sites are generally called VVIP). For example, " Black Widow " released in theaters on November 6, Disney+ members can get the rights to on-demand earlier than other channels. For example, 30 days after "Black Widow" is shown in theaters, Disney+ members can pay for it.
The on-demand price of "Mulan" at US$29.9 is indeed much more expensive than the average VOD, but according to a recent survey conducted by the US survey agency: 19% of Disney+ subscribers are very interested in paying to watch "Mulan"; 23% of subscribers expressed interest in watching this film. The number of subscribers of
Disney+ worldwide has reached 60.5 million, which means that as long as 11% of users pay, "Mulan" priced at $29.9 can recover $200 million in production costs.
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